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Design the Perfect Portfolio

Lesson 33 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

Design the Perfect Portfolio

Lesson 33 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lesson Info

33. Design the Perfect Portfolio

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

Design the Perfect Portfolio

So let's talk about your portfolio specifically. Again, this kind of depends on what type of photography you're doing and how much diversity you are doing as far as style goes. Um Again, I want to go back to talking about having a single sort of thing, the single sort of type of photography that you're doing. If you're just shooting weddings, let's focus on just showing weddings. If you're doing headshots, let's just focus on doing head shots. I think if you end up doing multiple different types of photography, you're gonna need a portfolio soda for each one. It gets a little jumbled together when there's too many different styles in one sort of category. If I'm a wedding photographer and I'm looking for you as a wedding photographer and all of a sudden an actor headshot or a corporate headshot comes up. That might be a little off putting when you're trying to hire a photographer or when I'm looking for a head shot or a corporate shot in a really pretty photo of some rings comes up, th...

at's gonna throw me off a little bit trying to hire you as a portrait photographer. So you're gonna want to separate those. That's my advice as much as you possibly can. Even if that means a whole another website. Something to think about, let's start off with the specific portfolio like weddings. So I want to show a range of style, I want to be able to show everything that I can do as far as my style goes. Now, this doesn't have to be like totally crazy different because you are a single photographer. But you know, having a black and white photo, having a de saturated photo, having something that's different that can kind of pertain towards someone who's looking for a specific style and know that you can accomplish. Maybe one or two things is really helpful and diverse as you get, better as you get more popular as you hone in your style, you'll be able to condense and sort of become one single sort of look and they'll hire you for your specific look. Another thing to take into consideration is doing close ups and whites. I know a lot of photographers who actually just show shots of brides all the time. Just close up shots of brides. It's important to throw like a nice big wide in there. A couple shot. A nice detailed shot or two. You want to show diversity because a wedding is something that is a big range of things. That you can kind of, I need to show that you can do everything. Now with head shots and portraits, you may want to show a different range of people. Right? So there's all sorts of people in this world. You want to show different skin tones. You want to show potentially different hairstyles, different sexes. Male female. You just want to be able to know that you can cover all those ranges because you don't know who's looking at your website and who might hire you if you stick to one specific hairstyle sex uh skin color, it may be off putting to someone else and you may get less work from it. Sometimes very little will go a long way. I think when you're picking out your photos, you should really make sure to pick the ones that you really, really love and really represent you. You don't need to pick every single photo that you've ever taken and put it on your portfolio. It could be good, but trying to hone down to the ones that are really, really great and don't feel like you need to really, really show every single style of photo, just do the ones that you think are going to get you the job. So in the case study, we're going to be looking at different examples of different websites and portfolios by different types of photographers, including myself, I have a few and also different styles of structures of websites.

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

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