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Use Instagram to Grow Your Business

Lesson 37 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

Use Instagram to Grow Your Business

Lesson 37 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lesson Info

37. Use Instagram to Grow Your Business

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

Use Instagram to Grow Your Business

if you're gonna pick one social media to add your presence online too. Right now. Currently at the time of us filming instagram is probably the best way to do that. It's free. You can promote with money online and also the hashtag and the tag system is epic. It's out of it's out of this world and a lot of people are on it. There are also tons and millions of different types of photographers on instagram, which makes sense because the whole medium is completely visual. What I do for my instagram, I have separated into two. I actually have a personal instagram and I have a new work instagram from my new headshot business, which we'll get into more later. But the great thing about instagram is that you're able to interact with other photographers by checking out their stuff, commenting, talking about business, Also talking about technical stuff, looking at different styles of photography, you can also learn different hashtags, hashtags are so important on instagram to get you into differe...

nt windows and paths of finding your style of photography or stuff that's similar. There's been plenty of times that not only am I using instagram to find inspiration and find images that I want to sort of emulating my own work, but also when you go look at different industries that have to do with what you're doing photography wise. So for instance, with headshots, I tend to tag ella headshots as one of my instagrams and I get a ton of likes and comments from other actors who are looking for headshots as well. So it's a really good place to find clients for that. Also with weddings, there's a lot of different vendors that have to do with weddings, like DJs, there's also a lot of different wedding coordinators. There's different venues that you can tag literally every type of business is on instagram and you're all helping each other at once. A business or a venue could tag you in a photo that you've taken at the event and it will instantly be able to be shared with everyone that sees who took that photo how wonderful it is. It also helps that business promote their own business. So there's a lot of give and take on instagram and it's all free, which is the best part of it. So a quick tip for instagram is to use your notes on your phone and write down or type out all the hashtags that you're going to use on our worksheet. We're going to create a space for you to create a bunch of different hashtags that you would use for your photography business, type those out and get ready to use them. Also in the case study, we're gonna go over an app that helps you do that. Once you create all those different hashtags, you'll instantly be able to copy and paste quickly to every instagram post will get you the most amount of followers and likes

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

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