Skip to main content

Get Listed on Google

Lesson 39 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

Get Listed on Google

Lesson 39 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

39. Get Listed on Google

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

Get Listed on Google

Hey Phil back here with a few lessons on some ways that you can expand your online presence. These are all important things that I think you should do as a photography business. This first one is getting your business listed on google as a business and why is this important? So that it can show up more prominently in the google search results as well as on google maps. Now, a lot of people are actually going to be searching for photography companies in their specific location, specifically, for example with weddings I know for, for us as we search for a wedding photographer, we were looking for wedding photographers in the area where our wedding was going to be held and I think that's a very popular thing for people to be doing when you do that. You end up on a google search results page that looks like this. I did this as an example wedding photographer san luis Obispo. And here are some companies that popped up at the top of the results. They have reviews which are a part of the goog...

le listing and these are more prominent than any of the other results dot pop up down below which include other online presence, other online platforms that will cover like wedding wire, the knot and yelp. So how do you actually get listed if you search for google business listening or if you go to google dot com slash business, there's a way to add a business too google. So first this can it gives a little bit of information about what it includes, You can create a business profile, it had, it looks good on mobile, add you to the maps. So if you want to just click the sign in button and you're literally going to just start with your business name. So what will would do would literally be type and will see photo or photography and then go through the steps to creating this account. You choose if you wanted to show up on google maps or not, you would choose the city and state and then you would have to provide some more information and that information is what's going to appear on the listings that pop up on google maps such as the hours, any contact information, you can add photos and things like that. Um and of course as I mentioned people can leave reviews. You can link to your other social media profiles as well. So I'll let you go through add your information for your own business. But this is a free way to list your website and get it more prominent on google. One piece of advice though, if you are choosing a location, I would, you do have to put in a specific address. So if you are living in a smaller town for example, if you lived outside of san luis Obispo but you are a wedding photographer in san luis Obispo, I would highly recommend getting a P. O. Box or if you have a family member or something where you can use the address of someone inside that city so that your your business shows up in the location where you actually shoot weddings or where you want to shoot. So this is more specific to wedding. But even if you are doing head shots or graduation type photos or anything like that, um you might want to use a more popular location and in that sense you might be able to get a P. O. Box in that town or in the center of town if you're living on the outskirts. Cool. So that's the google business listing. Go ahead and do that and then we'll see you in the next lesson.

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

RELATED ARTICLES

Recent

Articles

Recent

Articles

Recent

Articles

Recent

Articles

Recent

Articles

RELATED ARTICLES

Recent

Articles