Get Listed on Google
Hey Phil back here with a few lessons on some ways that you can expand your online presence. These are all important things that I think you should do as a photography business. This first one is getting your business listed on google as a business and why is this important? So that it can show up more prominently in the google search results as well as on google maps. Now, a lot of people are actually going to be searching for photography companies in their specific location, specifically, for example with weddings I know for, for us as we search for a wedding photographer, we were looking for wedding photographers in the area where our wedding was going to be held and I think that's a very popular thing for people to be doing when you do that. You end up on a google search results page that looks like this. I did this as an example wedding photographer san luis Obispo. And here are some companies that popped up at the top of the results. They have reviews which are a part of the goog...
le listing and these are more prominent than any of the other results dot pop up down below which include other online presence, other online platforms that will cover like wedding wire, the knot and yelp. So how do you actually get listed if you search for google business listening or if you go to google dot com slash business, there's a way to add a business too google. So first this can it gives a little bit of information about what it includes, You can create a business profile, it had, it looks good on mobile, add you to the maps. So if you want to just click the sign in button and you're literally going to just start with your business name. So what will would do would literally be type and will see photo or photography and then go through the steps to creating this account. You choose if you wanted to show up on google maps or not, you would choose the city and state and then you would have to provide some more information and that information is what's going to appear on the listings that pop up on google maps such as the hours, any contact information, you can add photos and things like that. Um and of course as I mentioned people can leave reviews. You can link to your other social media profiles as well. So I'll let you go through add your information for your own business. But this is a free way to list your website and get it more prominent on google. One piece of advice though, if you are choosing a location, I would, you do have to put in a specific address. So if you are living in a smaller town for example, if you lived outside of san luis Obispo but you are a wedding photographer in san luis Obispo, I would highly recommend getting a P. O. Box or if you have a family member or something where you can use the address of someone inside that city so that your your business shows up in the location where you actually shoot weddings or where you want to shoot. So this is more specific to wedding. But even if you are doing head shots or graduation type photos or anything like that, um you might want to use a more popular location and in that sense you might be able to get a P. O. Box in that town or in the center of town if you're living on the outskirts. Cool. So that's the google business listing. Go ahead and do that and then we'll see you in the next lesson.