Get Listed on Yelp
Welcome to this new lesson. Another step to expanding your online presence. I want to talk about Yelp because Yelp is probably the most well known review site for any kind of business and a lot of photographers are on there as well. But not all the photographers and a lot of photographers actually skip setting up a Yelp profile. Now if you're living outside of this country, there might be other websites that are better for your country, but check out any sort of review site that lists businesses and have reviews and set up a profile here as an example, I looked up photographer in SAN luis Obispo again and you can see that it let's review the results. A lot of it's based off of reviews and I'm not sure what the exact algorithm of Yelp is, but the ones with the best reviews, the most reviews, most recent reviews will start to appear higher and higher in this list. So basically all you have to do is set it up. So if you search for yelp listing a business or if you just go to Bisbee eyes d...
ot yelp, you can go through and it's similar to how you did it in the google profile, you can set up your profile and put in photos information, contact methods, you can even have a request quote option, you can add coupons on yelp all kinds of cool stuff and as we saw when you search for um photographers or any business on google yelp is some of the top results, so it carries a lot of weight in the results in the general search results. So let's just go ahead and look at one of these examples to show you how the number one result in san luis Obispo is doing. So. One thing in the help you can do is you can create a serving area and so if you do serve multiple areas, you can add that and that helps your listing appear if someone's searching for a wedding photographer in a close to a nearby town, if you serve that area, it looks like they've gone through and added their own photos up front. And then of course, clients or customers can add photos as you might have done if you've ever reviewed someone on Yelp, I guess the biggest thing with a yelp listening and even with a google listening is to do the extra work to get reviews. Your clients aren't going to automatically go on yelp, find you search you out and leave a review on their own accord. Of course we wish that would happen. But as part of your process when you, your workflow, working with a client, you definitely want to go and ask them after the fact if they could leave a review for your business and to post it on yelp and google or wherever else you want them to leave a review. So again, pretty simple stuff. It all takes you now to do it. So go to biz dot yelp dot com and set up your business profile page And if you've ever done any past projects, go back to those clients and ask them if they can leave a review, it'll help your profile rank higher in the search results. All right, see you in the next lesson.