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Get Listed on Yelp

Lesson 40 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

Get Listed on Yelp

Lesson 40 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lesson Info

40. Get Listed on Yelp

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

Get Listed on Yelp

Welcome to this new lesson. Another step to expanding your online presence. I want to talk about Yelp because Yelp is probably the most well known review site for any kind of business and a lot of photographers are on there as well. But not all the photographers and a lot of photographers actually skip setting up a Yelp profile. Now if you're living outside of this country, there might be other websites that are better for your country, but check out any sort of review site that lists businesses and have reviews and set up a profile here as an example, I looked up photographer in SAN luis Obispo again and you can see that it let's review the results. A lot of it's based off of reviews and I'm not sure what the exact algorithm of Yelp is, but the ones with the best reviews, the most reviews, most recent reviews will start to appear higher and higher in this list. So basically all you have to do is set it up. So if you search for yelp listing a business or if you just go to Bisbee eyes d...

ot yelp, you can go through and it's similar to how you did it in the google profile, you can set up your profile and put in photos information, contact methods, you can even have a request quote option, you can add coupons on yelp all kinds of cool stuff and as we saw when you search for um photographers or any business on google yelp is some of the top results, so it carries a lot of weight in the results in the general search results. So let's just go ahead and look at one of these examples to show you how the number one result in san luis Obispo is doing. So. One thing in the help you can do is you can create a serving area and so if you do serve multiple areas, you can add that and that helps your listing appear if someone's searching for a wedding photographer in a close to a nearby town, if you serve that area, it looks like they've gone through and added their own photos up front. And then of course, clients or customers can add photos as you might have done if you've ever reviewed someone on Yelp, I guess the biggest thing with a yelp listening and even with a google listening is to do the extra work to get reviews. Your clients aren't going to automatically go on yelp, find you search you out and leave a review on their own accord. Of course we wish that would happen. But as part of your process when you, your workflow, working with a client, you definitely want to go and ask them after the fact if they could leave a review for your business and to post it on yelp and google or wherever else you want them to leave a review. So again, pretty simple stuff. It all takes you now to do it. So go to biz dot yelp dot com and set up your business profile page And if you've ever done any past projects, go back to those clients and ask them if they can leave a review, it'll help your profile rank higher in the search results. All right, see you in the next lesson.

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

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