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Get Listed on Review Sites

Lesson 41 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

Get Listed on Review Sites

Lesson 41 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lesson Info

41. Get Listed on Review Sites

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

Get Listed on Review Sites

Welcome to this next lesson in expanding your online presence in this lesson. I want to just briefly mention expanding your horizons to other sorts of review sites, but they might be more specific to your industry now, I'm using wedding as an example because it's a popular industry and they have this set up for the wedding industry, two sides the knot dot com and Wedding wire dot com. These are places that brides and grooms, anyone getting married can go and it helps them plan their wedding, they can find local vendors, they can create a wedding website, a registry, all kinds of stuff. But if you go to the knot dot com for example, you can just find local wedding photographers. So let's go ahead and again, site look for san luis Obispo. Now this isn't where I live, but this is if I want to have another wedding with Isabel renew our vows, maybe we'd go up to slow. It's a beautiful, beautiful place. So again, just like yeah, just like google when you search for wedding photographers, dif...

ferent ones are going to appear. So you need to create this profile. Some of these are featured. I'm not sure exactly what featured means based off of their algorithm. But even on the not not many of these companies have that many reviews, I am sure that most of these results and the ranking of the results are based off of reviews as you go down, there are some lower reviews but at the top, it's a lot of five star reviews and so you want to make sure that you're asking your clients to leave reviews for you. So just like any of these other places you're gonna have your about section details, even pricing. So a lot of the stuff that's on your website, you can also add here. So definitely add your business here at the location, at your about section front that you took from your website. And then similarly, wedding wire is basically the same exact website. So if you go under vendors, you look up photography, we will again look up san luis Obisbo. I'm curious to see if they are going to be the same results or not. So it looks like wedding wire. Um, I'm not sure which one is more popular because I think both of them are pretty popular. Seacrest wedding photography 100 40 reviews. So maybe wedding wire is a little bit more popular. I don't see Seacrest in one of the top results here. No, so maybe they have a not profile. Maybe they don't, but that's why it's important to set it up on these sites. So, again, this one looks like with wedding wire, there are pricing prices on there. Sorry, I scrolled through that really fast and just want to make sure how you can actually set up your vendor down at the bottom. If you click on, learn about wedding wire for business. Some of these things cost though on a place like wedding wire or the not. Um, sometimes there's a free option if you want to be featured, you might have a paid spot and that might be something you do later on your in your business, when you reinvest and you into your business and you want to do that kind of advertising. So now is the time to go out. Set up your profile on those websites. If you are a wedding photographer, if you're not a wedding photographer, there are some other sites for general photography that you can set up a profile. One of them is scoop Shot dot com. Um this is a place where people can find professional photographers and you can again, if you're a photographer set up, set up a profile here. You just never know when people are going to be using a site like this to find a photographer in their area and you might as well have a profile ready. If someone is alright, see you in the next lesson.

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

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