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Important Personal Note from Instructor Will

Lesson 4 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

Important Personal Note from Instructor Will

Lesson 4 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lesson Info

4. Important Personal Note from Instructor Will

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

Important Personal Note from Instructor Will

So before we get too deep into this course, I want to take a step back and give you some truth look at photography business from sort of, my personal experience. Um, it's not necessarily for the faint of heart. This is not going to happen overnight. This is something that you have to be ready to dedicate some time to. Um, when you start a photography business, when you start any business, you're not only the craft, you're not only the cook, the restaurant, you know, owner, the photographer, the baker, you are the business owner, you're the accountant, you're the advertising, you are everything. So this is going to take a lot of work and a lot of dedication if you want it to be super successful. Um, and not only that, it's going to take consistency and patience. Um, I know a lot of people who have tried to start photography and get going right after school or sort of change careers or do it at the same time as a full job and they just don't have the patience for it. It is going to take ...

time and consistency. You have to keep up with it. You have to keep on your accounting, you have to keep meeting clients, you have to keep on your instagram, you have to keep updating your website. You have to maintain a good idea of what it takes to shoot a wedding for 14 hours a day or deal with clients who bail on you at the last minute and you lose out on two hours of work. It's not for the faint of heart, It definitely takes a lot of work. It takes a lot of patience. So keep that in mind as you begin this, but also keep it in mind to know that you're not, you know, it's not easy and if you fail or you take, you take, you take a moment to get through a certain phase of this, it's okay. Um, it's hard. It is not easy. Um and if you want to be successful, you just got to keep going and keep at it, but know that you got a long road ahead of you, but it's so worth it and it's gonna be so good. So just keep it up. I just wanted to give you that personal note in addition, it is physical. Uh, if you're shooting weddings and events and you're holding that big giant DSLR um, I might give you a tip to think about using mere lys cameras because using those all day will start to really take a toll on your body. Um, you know, running around doing photos is a little bit of a physical act. So make sure to keep that in mind too is a long term sort of idea about what you want to do and what kind of photography you want to be. Um, the big thing to take away is that uh, it is worth everything and with all your blood and sweat, but just remember it's gonna be hard, it's gonna be fun

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

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