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Step 1 - Meeting Your Client

Lesson 46 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

Step 1 - Meeting Your Client

Lesson 46 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lesson Info

46. Step 1 - Meeting Your Client

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

Step 1 - Meeting Your Client

Alright, Step one Meeting Your Client. Now at this point you've already gotten your website up, you're ready to go, Your business is good. You have everything you need to do to shoot something and now you're basically ready to book your jobs, meet your clients and get going. So the first thing you're gonna do is meet a new client. Now, if you're shooting a wedding or headshots, sometimes this requires a meeting in person. Usually over weddings you want to meet in person because you want to make sure that you can kind of jive with that person you want to be yourself, you wanna explain to them what you do, how long you've been doing it uh and show them that you can really be personable and make them feel comfortable. I mentioned this earlier before, but having your photo being taken is very vulnerable and knowing that your photographer is confident what they do and makes you feel comfortable is like a huge selling point for a person who's hiring a photographer often with portraits and he...

adshots, you're not necessarily meeting the person in person, but you may have a phone conversation and so the tips are to make them feel comfortable and be yourself because you don't wanna come off as rude or fake or overly abundant because they're going to expect that when you're actually shooting or that may be too much for them and they may want someone a little bit more mellow. So this also comes into effect when you're shooting an event or headshots when there's other people around that may want to hire you. This is also a place where you can get new clients. So you're shooting a wedding uh and people see you working really hard, you're running back and forth, you're running up the aisle, you're running around the dance floor and they see the bride and groom having a great time. Everyone's happy. People are gonna ask you who you are, where your business card comes from, all sorts of things to get you to work with them. And if you're not being yourself and being truthfully honest as you are as a photographer, people are gonna come up to you and talk to you. So again, being yourself, being pleasant to everyone around you, even if they're holding a cell phone up in front of you. Just politely asking me the way is a really good example of how you can maintain that sort of composure while you're shooting and get new clients. So that also happens when you're shooting with your clients. Again to use weddings as an example when you're shooting the couple often you have a bridal party, you have parents around. These are all potential clients or they're all people that could refer you to somebody else. So making sure that you're doing everything correctly, being as polite as possible to not only your subjects, but everyone around, you will also lead to more clients. This also works when you're doing head shots or portrait photography if they've brought a friend or if they are done with their photo session and they want to recommend you, they're going to remember how great you made them feel along with the wonderful photos that you've taken. So keep that in mind while you're shooting, not only while you're meeting people, also when you're collecting your final payment on the day after you've been done shooting all day or just before you want to make sure to be as polite as possible and make sure that that transaction is smoothly and works well. You have contracts to back you up. You have conversations and emails to back you up if there's ever a problem. So just be, you know, as mellow and as polite as possible. It'll make everyone's experience great and it could potentially get you your next job or keep you from it. A real quick tip for you when you're having a meeting for the first time with a potential client for a wedding or an event. It's nice to sometimes bring printed out priceless and stuff. So you can kind of go over it physically with your couple. Um That's really kind of like a nice touch. You can also, if you want bring photo samples or a book if you printed out. Um it's always really nice to have a centerpiece that you guys can kind of converse over, talk about your style, talk about what they're looking for um and more than anything, make them feel comfortable about spending all that money on you.

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

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