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Step 2 - Booking Your Client

Lesson 47 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

Step 2 - Booking Your Client

Lesson 47 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lesson Info

47. Step 2 - Booking Your Client

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

Step 2 - Booking Your Client

Step two Booking Your Client. So the meeting went great. That phone call went great. That facetime Skype call went great and your client is down for the price and you've negotiated what they want and what you're willing to give them for the certain price that you've decided it's time to finally write it down and sign contracts and book them up. The big thing about here is making a contract, I can't tell you enough how many times I've heard stories and myself have been burned by not having a contract and just having to move on. And this works for protection for both you and your client. Uh There are also a lot of people have hired photographers who don't follow through, prices are all over the place cancelations happen. Um So it's very important to lock in a contract, lock in dates, lock in terms and have everyone on the same page before you guys start exchanging money and getting into the shooting. Now we're gonna go over some a specific example of a contract later. But here are some m...

ain things that you need to include in your contract number one, the cost and the deposit basically you need to be upfront about how much the total amount of money is going to be paid to you for your service. So what is that? You have to describe what you're going to be doing, how many hours you're gonna be shooting and at what price in addition to that you want to figure out what your deposit should be. Now I have a general rule of asking for a third of the total deposit for most of my projects with head shots and portraits. I usually ask for half. Uh and usually it's a retainer or a nonrefundable deposit unless there's some catastrophic thing that I deem is okay for me to give their money back. Um I have some examples of that where a wedding literally had to cancel because of a death in the family and we ended up giving that deposit back. So situations like that can occur where you'd be okay with that, but in general there needs to be a clause in your contract about how much you're getting paid for, what work you're doing, how many images, all that stuff exactly, and how much the deposit is needed at the signing of the contract to lock in that date. The date, that is probably the second most important thing next to what you're doing and how much you're getting paid for. Um The date is so specific and we, as photographers will start to get so busy, especially with Uh weddings and working on the weekends. There are only so many key days in the year where people will want to do weddings, especially if you live in a certain area where there's a season versus the holiday season. There's sometimes there's a season for weddings specifically. As far as head shots and portrait sessions go, you could book out 3-5 people in one day and you need to make sure that you're not losing that space or that time. So, picking out a date, making sure that date is very specific and the timing is very specific on the contract. So there's no discrepancy. So there's no discrepancy or anything like that. I've heard of weddings trying to shift a day or two around. Uh you know, their venue or something else very close to the wedding and sometimes you already have a job booked and then you just can't let that happen, cancelations. Now again, this has to do with the date and with the deposit. Uh There are a lot of reasons for cancelations. There are a lot of reasons why you may become sick or you may need to hire someone of equivalent status for you to shoot for you. Um That's in the most dire situations, we, as photographers really kind of have to show up when we say we're going to show up sick or not unless you literally cannot move. Um but cancelation clauses and cancelation things in your contract are very important because trust me, it will happen and it happens more often than not in portraits and headshots sessions. I've had plenty of headshots cancel on me the day of asking for their deposits back. I can't give it to them because they've taken a slot from me that I could have booked a full session for. So you gotta keep that in mind delivery. Now, this goes back to what you're doing as far as cost and price goes. But you have to very clearly state what they will be getting at the end of the shoot for weddings. This means something like are they getting prints? How many photos are they getting? How many special edits are they getting? Are they getting a book? Be very specific because things will be asked of you later on or on the day while you're shooting. They will ask, you know, can you do an extra hour, can you do an extra couple hours for these extra photos? So you need to be very specific so that you have something to work with when those situations come up as far as head shots and portraits go, you need to be very specific about how many photos you're going to edit, how many proofs you're gonna let them choose from because it really does get wishy washy when they're like, wow, these I got I know you're gonna edit five of these photos but man, these other five are really great, can you just throw those in and edit them? No, you can't because your time is worth money. You need to Lay that out beforehand. You know what, I'm going to deliver five photos every photo after that, it's gonna cost you $50 an hour for me to edit. And that way there's no question when they go and ask honestly the best possible way for you to make sure this is ironclad is to talk to a legal professional. I had legal professionals look over my contracts and again, I'll have you see one of ours. Uh it is really good for me, but it may not be good for you and you should double check your closets because some people are willing to let things go away. Some people are willing to let things get away than other people. Um, and so make sure you kind of talk to a legal professional for what your specific need is. Have someone check out your contract or have someone draft a contract that you can use as a template. It's worth the money to put into a lawyer that you can just use for the rest of your career. Um, and whenever you need to get changed, you can, there are many templates online that you can use, but I wouldn't necessarily trust anything online. I wouldn't even trust the contract that I'm going to show you because you should be taking that extra step to protect yourself.

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

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