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On Set - the Shoot

Lesson 52 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

On Set - the Shoot

Lesson 52 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lesson Info

52. On Set - the Shoot

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

On Set - the Shoot

Alright, so we're in a rented studio space here. I've just started my new headshot photography business and we've got a couple people were shooting today um Today I set the backdrop really close to this door so that we can take photos of it. Um And basically I'm just starting to create content for my new business. So the full run through of how I do photos and create my product starts with the client. I find the client. Once they're interested, I asked for a deposit, I set a date. Typically I set up a lot of different clients on the same day. Once we set the date, I have them give me a deposit. I send a tiny little contract to have them fill out so they don't cancel on me. Um I then send, I have a sheet that I basically prepared and I'll share this with you basically, it says what to wear, um how to come, where to park, what the address is, all this information um their time. So they're prepared and they know what to bring, they know what to, where they know what to be prepared for. On...

ce they get that they show up in the morning, I show up a little bit earlier, get the studio set. I set up the backdrop. Um I coordinate with my makeup artist, so she's here and ready to go early. Um And then I go through the wardrobe that my client typically brings with the makeup artist and we pick out the looks for this. I'm doing three different looks. Um and that's typically what I'm gonna be doing with my clients is having multiple looks and a look is basically you know what they're wearing. So I have three different outfits, more or less. We go through, we pick what we're gonna shoot for the day, we decide what we're gonna do, we pick it, she then or he go into makeup and that usually takes from 30 to 50 minutes and basically it's just a really natural makeup coverage and it's really enhanced my headshot shooting. Um I wouldn't necessarily do that normally for like family portraits and stuff, but for what clients are paying me. Um They end up paying me and then they pay the makeup artist separately. They go through makeup, they come out, we shoot, we enjoy, we have fun, they go back, they change, they come out, we shoot the makeup artist stays on set and make sure there's no crazy flyaways or their hair isn't going crazy, which helps me a lot in post production. Once we're done shooting, I then take the photos home and I do two passes. I do one pass to pick the ones that I like the most and then I do another pass to really hone in on what they're looking. The clients that I'm shooting are mostly actors and actresses who need headshots and they really only need a few. So I usually present them with about Depending on how many looks, we do 30-40. Um sometimes more. Um and then I have them pick. Uh usually I'll do three for free and then everything after that is $25 a photo to edit. They pick they send them back to me online and then I go ahead and start editing them and deliver them online.

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

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