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Use Conventions and Meet Ups to Grow Your Business

Lesson 64 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

Use Conventions and Meet Ups to Grow Your Business

Lesson 64 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lesson Info

64. Use Conventions and Meet Ups to Grow Your Business

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

Use Conventions and Meet Ups to Grow Your Business

another really great way to expand your business is to talk to other photographers in person and this means there's meet ups and conventions. I'm a big fan of this because you start to bounce ideas off each other. It's not necessarily that competitive because you guys are all helping each other and you're keeping each other accountable. One of my favorite things that I did when I was starting out as a wedding photographer was, we invested some money in going to specific wedding vendor conventions. These are little pocketed wedding conventions where you'd sign up, you'd have a booth, you put up all your photos on the wall, have some prints out and potential couple couples would take laps around the whole convention center, going to different florists, wedding venues, videographers, photographers, DJs, uh, you know, people printing out invitations, just all different types of wedding vendors. Now, this not only gets you in front of clients, but this gets you to meet other vendors who may...

could get your clients recommend you, it gets you in with other venues, who might want to recommend you for stuff. Um, you'll meet other photographers whom you will start to talk to you and you can talk business with, you can talk shop, it keeps you accountable for your business and it keeps you in the trend and knowing what you're doing. They're a little expensive. Some of the cheaper ones would range from $200 to some of the expensive ones would be 1000 and up, depending on the size of your booth or what you're doing or your location in Los Angeles. They're very expensive maybe in smaller areas, there may only be one a year. So it might be hard to jockey and get in there. But if you're feeling like you aren't able to go to one yet, you want to see what ones like it's kind of fun to go in and pose as a new couple or pose as someone looking for a friend. Uh And you can start to get quotes from photographers, you can meet photographers and pretend to be a potential client. You can start to learn what they do. Um learn the prices, see what works, see what you like, see what you don't like. Um It's really a huge wealth of information for you to attend and just check that out. There's also a photographer conventions where it's just a bunch of photographers hanging out talking shop. One of my favorite conventions is called W. P. P. I. And it's in Las Vegas Nevada, United States and its basically wedding photographers and portrait photographer international. And everyone meets up. There's booths of different equipment, all the camera, all the camera companies, they're Canon Nikon fuji Sony camera strap. So their flash like tons of product stuff, zen folio has a booth uh there's just tons of equipment, tons of meetups, tons of conferences about how to grow your business, how to engage with clients. Um It's probably all the information that I've gathered is being is from that from that and from experience. So go to that. It was so worth your time. So worth your money. Um and have fun meet other photographers, learn, learn, learn, learn, you will always be learning because you are not only a creative photographer, you are a business entrepreneur. And the only way we can kind of help each other up is by sharing all this information. It's really cool. I've had really cool conversation with photographers from other countries, other states, other cities um that I've taken their practices and applied to mine. They've taken things that I've done and applied to them constantly learning constantly building. So a convention like that with other photographers is invaluable and lastly an online community. There's instagram where you can talk to other photographers chat, talk about business, see what they're doing, How are they growing, how are they using their prices, how are they editing, What are their tools? Also groups like photography and friends that we've helped develop through video school online is such a great community and we've noticed so many people asking questions and talking and growing. It goes from novice to advance and you can really get in and talk to people about, learning how to expand your business, learning how to expand your skills as a photographer and just growing in general. So taking advantage of social media in a way that you can learn and build a community around your own business is also super valuable

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

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