Skip to main content

How to Price Your Prints

Lesson 70 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

How to Price Your Prints

Lesson 70 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

70. How to Price Your Prints

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

How to Price Your Prints

So you've printed your photo out, you've decided if you wanted to frame it or not frame it. How much money have you spent on making this photograph Start to add it up and I don't mean just the photo itself, the photo itself, the print itself, maybe you spent $20 on it. Maybe you spent $100 on a big 30 by print, Maybe you spent a couple 100 on the frame. Maybe you spent $10 on the frame. But also how much time did you put into this photo? How much time did you spend editing? How much time did you go out to get that beautiful sunset on that coast? How long did it take you to drive out there, spend money on gas. How much did that lens cost? There are so many factors when you're trying to sell print that are different from actually going out and shooting for like a wedding or a head shot session. So let's talk about your hourly rate again. How much time do you feel like is worth one photograph? Now let's take an example of just a simple 11 by 14 photo which is about that big you've spent,...

I don't know, a really professional print shop. $30 printing it out on matte paper. You then bought a frame story. You bought a frame that costs another $30. So we're up to $60 on just this physical thing. Cool. Now I spent an hour driving out to the spot to take this photo because I don't live too close to the to the beach And then I spent about an hour and a half hanging out waiting for the moment to just be right. And I used my nice mere Lys camera so I've spent two hours doing that I think came home and I spent roughly 30 minutes to an hour editing it and then out putting it and sending it to the print shop before him and then spent another 30 minutes driving out to pick up this photo. So now I'm at a total of four hours plus $60 of a printed photo. So let's just say that four hours to me was worth on the cheaper end $25 an hour that I spent. That's you know, $100 of time that I've spent working on that photo now you can decide what your hourly rate is. But I'm just throwing $25 out. So that's $100 that I've spent My time doing plus six. It's $160. So now if we sell this print that's framed print For $160. Do you feel like it is worth it to you to do that? That's up to you. You have to decide what your markup value for this giant print would be. I would personally say Selling prints at cost is a very good way to start. But if you seriously want to make money at it, you need to start upping the price. You can round it up to $200. So you've made $40 on top of all this work and time Um in monetary value you've only spent 60 and you spend your sending it, you're selling it for 200. So you've sort of in reality made a lot more cash than you spent. But also you gotta take into your time, you've spent time doing that. You could have been doing other things or shooting other things. So you kinda have to balance how you feel about that. Um And I think a lot of photographers, professional photographers use that time as time that they could have been putting into their company, putting in other places spending with their family. So you want to get paid for that time or if you're just worried about that being the hobby part of it. And the monetary value of it is more important to you spent $60 on the print and on the frame then selling it for $200. Seems like a lot more money. So it kind of depends on how you want to do this. You can make smaller prints for less money. Big giant prints, you can double the price of the time it took you to do it and the time and the amount of money that it costs for you to make that and that's really where you're gonna start to make your money now if you're only making $40 extra or you're only making $20 extra, it may not be worth your time unless you're doing that a lot now if you only sell One or two prints a month and you really need to be making money and this is becoming a bigger business for you. You need to be asking for more money. Real big professional photographers are asking for upwards of $300-$500 for 11 by 14 size print. Now again maybe you can start to talk about how you're only gonna sell one of these online or you start to build a presence, you're only gonna sell five of these which makes them more worthwhile and then you're gonna kill the negative. Um Or you're gonna make a giant print and spend like $1000 building this big print. This custom frame and you're gonna sell it for $5000. Either way, that's how you sort of start to figure it out, find out how much it costs to make the print, find out how much it costs to make the frame, calculate your hourly rate, how much time you want to be getting paid creating this photo and decide how much you want to mark it up For that. Do you want to take 50% of that and add it on. Do you wanna take 100 to 200% of that? The big the big thing here is to decide what your market ability is where you're selling it, who's going to be buying it and see what's gonna work out for you. This is another thing that you're gonna have to kind of feel out, see what other prints are selling for. And this is all very physical. When you're selling online you may just be selling the print without a sort of frame or you may be selling it through a website and they'll sometimes already have suggested costs for you. So that's also another way that you can kind of go about doing it. There are certain websites where you can put up a print, set up a price and then people will actually start to order them online. You have to do anything Phil is going to go through a couple examples of online ways of selling your prints.

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

RELATED ARTICLES

Recent

Articles

Recent

Articles

Recent

Articles

Recent

Articles

Recent

Articles

RELATED ARTICLES

Recent

Articles