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Tips for Personal and Creative Well Being

Lesson 75 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

Tips for Personal and Creative Well Being

Lesson 75 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lesson Info

75. Tips for Personal and Creative Well Being

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

Tips for Personal and Creative Well Being

we've come to the end of the class and the last thing I wanted to talk to you about was so tips for personal well being. This is really important. This is a very physically and mentally demanding job. And although sometimes people think you're just taking photos again, it's not that you're just taking photos, you're also a president of your own business, you're the advertising of your own business, you're the accountant of your own business, you're the bookkeeper of your own business. It was the same thing. You're really every single part of your own business. If you're doing this on your own and you have to figure out a way to maintain a balance between work life, stress relief, play creativity because if you don't, you will burn yourself out. And I think when I first started doing this and I was working with a partner and some other folks, you start to just want to be working all the time. Because honestly, there is always something that can be done when you're running your own busin...

ess. And when you're dealing with art and photography, there's always something that you could be taking a photo of. Sometimes creativity comes real quick and inspiration hits you fast and you want to get out there and take photos sometimes, you know, you might be up late and you're like, you know, I could really work on my website, I should look at my accounting tonight, I should create a new invoice, I should look at a new logo, I should back up this data, I should try editing this, there's literally a plethora of things to do when you're going into a business like this. So, a good practice is to start to set boundaries for you. I'm talking about an hourly boundary and potentially a daily bound when talking about an hourly boundary. Try to sometimes treat this if you're going full time, Treat it like a full time job only work from 9-5. If you're just starting business, you don't have any other job and you're like, say, you're coming out of school or you're making a transition or your partner is the breadwinner, and you're doing nothing. But photography only treat it from 9 to for now. Work from 9 to 12, have a lunch, come back at one, work from 1 to 5, and then stop because otherwise, you will drive yourself mad if you go into the night and work every night work at random hours, some people can do that, but in general, I would try to set a little bit of boundaries. Work during work hours rest during when everyone else is resting. Thing about being a freelancer, a business owner is that you can work whenever, and you can take random days off. So thinking about daily days, if you work monday through sunday, you're gonna burn out eventually. It's just gonna be too much. You're gonna be constant looking at stuff, constantly calculating, constantly talking people constantly on your computer straining your eyes and you want to take some time for yourself. You want to take some time to keep your creative mind, you know, watch movies, listen to music, stay informed. Um you wanna take some time for your family because this can really take away from a lot of your life. And the whole idea is that you're building a career and a job for yourself that you love to do, but you can also step away and still love your life. You don't want it to overtake everything. Now, if you figured that balance out where you can balance more work than not work great, but at a certain point, it is definitely a job and it will take over a lot of your time creating boundaries as far as friendships and photography, doing things for free, not doing things for free is something also you need to start to consider, don't do things for free all the time. Don't do discounted things for free all the time. Don't lower your prices. Don't underestimate how creative you are. You have literally spent the last few hours taking this class, you spent money developing your equipment, you spent time practicing, you've built your invoices, you've done paperwork to set up your business, you've built your portfolio, you've edited photos, you've waited for things to download. You really want to at this point, know what you're worth, know that when someone's paying you money, they are investing in your investment. You have invested all this time and energy and money into being a photographer and you're worth it and you know it and you can do it, I promise you, so don't feel bad about charging people money. That is your job, That is what you're here to do, and that is what you're here to learn. And the sooner you can figure that out, the sooner and faster you'll start to make money. Because I'm telling you right now, photographers are always asked to shoot something for free, do this for free, do that for free because they think you're just holding it up and taking a photo. But really there's a lot of investment that goes into the decisions that you're making, not only as a photographer, but you are now an entrepreneur, you've started your own business and you invest the time and energy into creating a business in entity. So you're worth it and you need to make sure that you keep that in mind

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

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