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Choose Your Business Name

Lesson 8 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

Choose Your Business Name

Lesson 8 from: Launch a Successful Photography Business

Philip Ebiner, Will Carnahan

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Lesson Info

8. Choose Your Business Name

Lessons

Class Trailer

Chapter 1: Introduction to Starting a Photography Business

1

Welcome

02:26
2

Why Do You Want to Start a Photography Business

04:40
3

What Kind of Photography Business Do You Want to Start

05:38
4

Important Personal Note from Instructor Will

02:25
5

Case Study Starting a Photography Business

07:43
6

Quiz - Chapter 1

Chapter 2: Basics of Starting a Photography Business

7

Introduction to Basics of Starting a Photography Business

00:52
8

Choose Your Business Name

05:29
9

Choose Your Business Structure

06:12
10

Register Your Business Name

01:47
11

Get Your Federal Tax ID

01:39
12

Get Your Business License

01:16
13

Get Your Business Bank Account

02:16
14

Register Your Online Accounts

02:17
15

Branding Your Business

02:18
16

Set Your Prices

12:56
17

The Photography Gear You Need to Start a Business

03:42
18

Case Study - Business Basics

24:42
19

Case Study - Equipment

10:05
20

Quiz - Chapter 2

Chapter 3: Get Your First Paying Clients

21

Intro to Getting Your First Paying Clients

00:44
22

You Need to Prove Yourself

01:30
23

The Best Place to Find Your First Clients

02:36
24

What to Charge for Your First Clients

02:44
25

On Set - Partnering with Other Creatives

01:57
26

On Set - Getting Work in a Competitive Environment

02:38
27

Use Your First Shoot Wisely

01:20
28

Case Study - Getting Your First Clients

07:55
29

Quiz - Chapter 3

Chapter 4: Create Your Photography Business Website

30

Introduction to Create Your Photography Business Website

01:05
31

Why You Need a Website and Platform Options

04:30
32

What Needs to Be On Your Website

07:32
33

Design the Perfect Portfolio

03:17
34

Case Study - Looking at Photography Websites

12:56
35

Quiz - Chapter 4

Chapter 5: Expanding Your Online Presence

36

Introduction to Expanding Your Online Presence

00:55
37

Use Instagram to Grow Your Business

02:29
38

Use Facebook to Grow Your Business

01:21
39

Get Listed on Google

03:53
40

Get Listed on Yelp

03:20
41

Get Listed on Review Sites

04:06
42

Using Craigslist to Get Work

03:01
43

Case Study - Expanding Your Online Presence

13:16
44

Quiz - Chapter 5

Chapter 6: The Photography Business Workflow

45

Introduction to the Photography Business Workflow

00:54
46

Step 1 - Meeting Your Client

03:32
47

Step 2 - Booking Your Client

05:53
48

Step 3 - The Shoot

02:28
49

Step 4 - Editing Your Photos

06:34
50

Step 5 - Delivering Your Photos

01:05
51

Case Study - Business Workflow

15:54
52

On Set - the Shoot

02:50
53

On Set - Backdrop Placement

01:13
54

On Set - Paper Backdrop Rolls

02:01
55

On Set - The Back Light

00:46
56

On Set - Interacting with Clients

04:58
57

Quiz - Chapter 6

Chapter 7:Scaling Your Business with Better Infrastructure

58

Intro to Business Infrastructure and Continued Growth

00:46
59

Productivity Tools to Make Your More Efficient

06:21
60

Get Business Insurance

03:55
61

Accounting Tools & Tips

04:20
62

Business Tax Tips

03:38
63

Scaling Your Prices Up

02:56
64

Use Conventions and Meet Ups to Grow Your Business

04:01
65

Case Study - Business Growth

11:04
66

Quiz - Chapter 7

Chapter 8: Selling Your Prints

67

Intro to the Selling Prints Section

00:56
68

Why Should You Sell Your Prints

02:18
69

Choose a Printer

02:59
70

How to Price Your Prints

05:33
71

Selling Your Prints Online

08:06
72

Selling Your Prints in Person

02:38
73

Wrapping up This Section

01:26
74

Quiz - Chapter 8

Chapter 9: Conclusion

75

Tips for Personal and Creative Well Being

04:38
76

Conclusion

01:45

Final Quiz

77

Final Quiz

Lesson Info

Choose Your Business Name

Okay, so let's talk about choosing your business name. This is very exciting. This is one of my favorite parts of starting a business is coming up with a name and how you're going to move forward with your photography business. Why do we do this? Um this is what defines you and this is what's going to move you forward. And it's going to inform a lot of things, it's gonna inform on how you present yourself, your website, your instagram, how people pay you all sorts of things. So it's very important that you really take a step back and consider what your business name is gonna be. So let's talk about types of names first. You're gonna think about choosing your name as your business. So, my name is William Carnahan, usually it's your first last name and photography. So William Carnahan photography, the really nice thing about that is that it really encompasses all sorts of photography. So no matter what category you decide to start shooting, you can really slip into either of them and it ...

doesn't matter what you know, the title is, that's not wedding photography and portrait photography, it's your name. Photography. So William Carnahan photography or Phil Epner Photography works really well. Or you can come up with a name that really kind of encapsulates what you're doing. I had a friend who was a maternity photo photographer and he created his name as the baby bump or baby bump photography and that was the way he wanted to present himself and he was really focused on just that as a photographer. You could also come up with something else like Carnahan Creative, That's my last name with something interesting that can kind of encompass more things. If I decide to, you know, start selling, I don't know paintings. Carnahan Creative would work as a company. The next thing to do is make sure that it's available. So by doing a simple google search, you can search, I would say, for example, search Carnahan Creative or search William Carnahan Photography or search video school online. And lots of things will come up and you can kind of see engage, does my name or the name that I'm thinking about compete with anyone in my area or is there already a website that exists. Is there someone that is already using it to create our own business? Because when people start to search your name, you don't want to be the person that's on the third or fourth page you want to be as far up as you can be. You also may want to just search for the website directly, go to something like Godaddy dot com or you can type in the actual name of the website that you're thinking of. So I would go in and I would type William Carnahan photography dot com and I would see that it doesn't exist or someone may have bought it if my name is john smith photography dot com. I'm sure someone owns that. Uh, and there may not be anything there, but it would be hard to get that domain for your website. Another thing to do would be to look at your social accounts searching. So go to facebook search for businesses that have that name that you're thinking about, go to instagram, start typing in your name. So I would do William Carney photography on instagram and see if that pops up. Um or you know, really start to search twitter, start to search instagram, start search, facebook starts to search all sorts of social media because that also might be taken already and you don't want to start off with a name and start dealing with business paperwork and then find that you can't even start your instagram with that same name, ideally you're going to have the same name across all of your accounts and your email address. It'll just make things so much easier and seamless with getting yourself out there, talking to clients, receiving payments, communication. It's just the easiest thing you can do. And finally, a really good way to find out about your business name is to uh search the registered business for your city county or state. Uh, and see if that name for that business is already registered again, A more popular name like john smith jane smith, those things are gonna probably be taken already. So you want to take a look before you start to really commit to a name, getting business cards and all that stuff. Just check to see if another business is registered under that name. And you can do this by going on to google and just typing in business name. Search for your state or your country depending on where you are and then finding a website where you can then type in that business. So why do we consider all these things? We're going to dive deeper into permitting tax laws, all sorts of things in the next lesson. But it's important to think about because when people start to communicate with you, people start to give you payments, you need to know what exactly for them to do said to call you. I mean you want to know who's writing the check, how they're registering you on Venmo, how they're communicating with you when they can't find your email address. All these things are very important when considering a name, if you come up with a very long name. Uh it might be difficult every time you want someone to pay you or write out a check or something like that. So think about that. Um when you're really coming up with a name, a thing that I've dealt with in the past is that my name was so long or um we actually have a video production company called Will call Cinematic. And now my name on my email address is will at will call cinematic dot com and it's just such a mouthful to tell the people or to write down every time. So it's something to really consider when you're starting your business. So get out your worksheet, write your business name down or what you're thinking about maybe right to down so that you have something to fall back on if it's already chosen. Because in the next lesson, we're gonna be talking about uh tax laws, bank accounts permits, business license. And sometimes when you get into that, you're gonna need to make a split decision on what you want your business name to be. So be prepared and be ready for the next lesson.

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services
Start a Photography Business
Workbook
Worksheet

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