- Class Introduction
Learn what to expect in this class in this quick intro lesson. Get to know your instructor and dig into why authenticity -- and lifestyle portrait photography -- matters.
- What is Lifestyle Family Photography?
An easier way to think of lifestyle photography is life-inspired photography, Emily says. Dig into what lifestyle family photography is, why it matters to the client, and why the genre is beneficial to you, as the photographer.
- How to Get Started in Lifestyle Photography
Photography's which-came-first-the-chicken-or-egg question is this: How do I get started if I don't have any images in my portfolio? Emily walks through the essentials to getting started in this must-watch lesson for beginners. Learn when it's okay to use photos of your own kids, the best ways to practice, and why you don't need a Pinterest-worthy home to create great lifestyle images.
- How to Market to Your Ideal Client
How can you market your work? In this lesson, Emily goes through different marketing options, starting with your portfolio. But, don't just market to anyone, learn how to market to your ideal client. Dive into putting out model calls to build your portfolio, and creating the type of work to attract the ideal client.
- How to Book Your First Client
Happy clients start with realistic expectations. Emily walks through how to set those expectations from the start -- the booking process. Walk through what Emily tells her clients at the booking process. Then, go through the process, from that first client email to add-on sessions.
- Pricing for Lifestyle Photography Sessions
Tackle the dreaded price list. Learn what works and what doesn't without making those mistakes yourself by following Emily's pricing guide. Find out where to set your prices, and when to raise your prices.
- Steps to Book a Client Using Iris Works
Managing lots of clients takes time and organization -- learn how to use studio management software Iris Works to help manage the workload. Walk through the process of using the software to book new clients and keep track of new leads.
- The Client Questionnaire
Every family is different. The client questionnaire helps you walk into that family's home prepared to work with that particular family. From learning what that family likes to determining the best time to schedule the session, dive into the essential client questionnaire.
- Why Use a Family Guide?
Spend less time warding off frequently asked questions and more time ensuring the session starts off on the right foot by using a family guide. Learn why the guide is essential and what to include. A sample guide is also included in the class' bonus materials.
- Live Shoot: Family In-Studio
In the first live photo shoot, go behind-the-scenes for environmental portraits in the studio with a family, using soft light from a window. From working with young kids to creating genuine interaction between siblings, gain valuable insight into the process of capturing authentic lifestyle portrait photography.
- Live Shoot: Introduce Fun Activity
Introducing a fun activity creates authentic smiles and interactions. In this live shoot, watch Emily create a feather-filled pillow fight in the studio. Learn how to plan ahead for a fun activity -- and how to get a sharp focus when there are feathers flying in the air.
- Image Culling Process in Bridge
Go from shoot to cull in this lesson using Adobe Bridge. After the live session, sort through all the photos and pick the keepers. Learn what to look for when choosing which photos to edit -- and the easiest way to sort through all those images.
- Gear Recommendations for Shoots
Dive into camera settings for lifestyle portrait photography in this lesson, including ISO and shutter speed, along with using a wide aperture to create a shallow depth of field. Then, jump into camera gear, including cameras and lenses. Learn why a fast, wide-angle lens is often great for lifestyle portraits and what focal lengths for prime lenses are best.
- Tips to Create Authentic Shooting Sessions
Jump into lifestyle portrait photography tips to create authentic images. From letting go of perfection to arriving early, pick up on essential tips to create a fun session with great images.
- Plan an In-Home Shooting Session
Going into an unknown location -- someone's home -- and getting great shots requires planning. Walk through the process of planning a lifestyle portrait session and learn what to plan ahead of time. From deciding what rooms to shoot in, to talking to clients about clutter, learn the essentials to planning for a successful session.
- Activity Tips for In-Home Shoots
Planning a family activity helps create that genuine interaction. Generate some ideas for in-home activities, then learn how to tailor those activities to that particular family instead of creating a cookie-cutter formula.
- Develop Your In-Home Session Flow
What happens when during a lifestyle portrait photography session? Learn how to get started with your session and how to keep the session moving. Read through Emily's shot list to build your own.
- Live Shoot: Find In-Home Natural Light
Evaluate a home for the first time by walking through the home with Emily as she plans where to shoot in the session, eliminating the locations with harsh light. Learn how to work with natural light instead of artificial portrait lighting by considering what direction the windows are facing -- and turning off all the lights.
- Live Shoot: Engaging Children in Fun Activities
Watch a live shoot as Emily interacts with the youngest clients. Learn how to keep the shoot moving by introducing several short activities that create genuine smiles and interactions between siblings.
- Live Shoot: Introduce In-Home Activities to Shoot
After introducing fun activities with the just the kids, create interactions among the entire family with this live shoot. Follow Emily as she works with the family in the master bedroom for some snuggly family portraits, from lens choice to composition. Learn how to work with the family together -- including the dog -- as well as how to create one-on-one images.
- Live Shoot: Implement In-Home Shooting Flow
Flow keeps the session moving and the family from getting bored -- which is especially important with any families with young kids. Go through the essential shot list and then dig into the last live shoot, working with the family in the living room. Then, examine the images from the live shoot, from colorful compositions to emotional black and white, to see the results.
- Tips for Engaging Clients
Engagement is key in lifestyle portrait photography. Gain valuable tips for creating that engagement, beyond the live shoots. From the details to look for ways to build that engagement, this lesson contains valuable lifestyle portrait photography tips.
- Photoshop: Edit Live Shoot Images
Getting the shot is far from the last step. Learn lifestyle portrait post-processing using Adobe Photoshop. From perfecting skin tones to eliminating color casts, watch essential editing techniques for polishing lifestyle images while maintaining that natural look.
- Lightroom: Edit Live Shoot Images
Moving that post-processing into Adobe Lightroom, many of the ideas are the same -- but where all those tools are located may be a bit different. Learn basic Lightroom edits using curves, HSL and more.
- The Importance of Photo Composition
Composition keeps the viewer's eye on the subject -- and it's essential when working with an in-home session to eliminate distractions. Build compositional techniques like negative space, leading lines, texture, and juxtaposition into your lifestyle portrait photography.
- Get Clients to Connect Naturally In Photos
Lifestyle photography prioritizes natural connection over getting every detail perfect. Explore techniques for creating a natural connection in the images, from connecting with kids to developing a relationship with the parents.
- Example: Successful Family Shoot
Go beyond the live shoots and walk through the results of this real-life session. From preparation to the results, take a look a full lifestyle family portrait session and everything that went into making those images.
- Example: Perspective in Shoots
Perspective carries power in portraits. Learn how perspective changes an image -- and how to quickly decide during the shoot what perspective to use. From capturing that close-up to shooting from a tall angle, dig into how perspective plays a role in lifestyle portraits.
- Incorporating Pets Into Family Photos
The four-legged family members were often the families first "kids" -- and are important to the session. Gain valuable insight into working with different types of pets in a lifestyle family session.
- Sales Techniques That Work
With the session finished, how do you maximize the income potential by selling prints? Find valuable insight into easy, actionable sales tips for lifestyle portrait photographers.
- Sellable Products and Packages
Build a pricing list for lifestyle portrait packages. Learn why your middle package is often the best seller and how to build the best packages for your business.