Why Shoot Lifestyle Photography?
Alright, so why lifestyle newborn? Why do you want to photograph newborn lifestyle photography? It's not until you know your "why" until you can actually have a career you're inspired to have, don't forget that. When you know your "why," you're going to know why you're doing lifestyle newborn. And then you can start thinking about shifting your business. And filter everything you do through your "why." Once you know your "why," you'll be able to shift everything. So, what's my "why?" I have a million "why's." I love people, that's my "why." I want people to have memories that they can look back on and remember. Remember, we went back to that dog shot. She emails me three times a year. This is what makes my heart happy, is seeing this photo, which made my heart happy. My "why" is making other people happy. I think that's why I was put here on this planet. To be happy, right? So, you all have a different "why." If you start with your "what," you're going to fail. You're not going to have...
fulfillment. And it's going to show through your work. If you're driven through money, you know, money hungry businesses fail. They say the average photographer lasts about five years. And it's because they have an end result in mind that they're going to be a three-figure salary. And, what happens when that doesn't happen? They're done, right? Because they didn't have a "why." That's their "what." I want my work to show... So, what if newborn photography didn't exist? Just pretend, which, clearly, it does, but if the newborn photography world hadn't started booming back eight years ago when Kelly Wright and all those amazing, Anne Geddes was huge, amazing photographers, kind of got us all going and got us excited about newborn photography. What if it didn't exist? What kind of photos, if somebody were to ask you, "hey will you come photograph my baby?" What would you be doing? Would you be trying to manipulate them into a taco pose? Probably not. So, think about that. And how can we get there and how can we get back there? We have to remember your "why." Everything is about "why." Connection with the person in your image. There's always connection and you need to be ready for it. Babies connect with you in many ways. They yawn, they look at you, they accidentally touch you, they'll pass gas and laugh. That's how they laugh when they're little. Their emotions. I didn't pose this. This just happened. And, what's happening back here, to the daughter? She's laughing right now because she was up there just being silly on her daddy. She touched his face. Did I pose that? No. Could I replicate that? No. And I would probably try to and I would fail and then I'd be mad at myself because I was trying to pose something that didn't come to fruition. How many times have we all tried to pose something and it hasn't come to fruition and we're like, well that's not good? Right? So, those are those moments, connection. They're emotions. The reaction of the sibling. Each shoot is going to feel different. That's going to set you apart. Don't copy your own imagery. Don't copy other's imagery. You can see, you can still have photographer crushes. I have photographer crushes, are you kidding me? Like Lindsay Adler, can I be her for a minute? We're so different, she and I are so different in our photography, I love her to death, but that's not my style photography. You can have photography crushes, just be mindful of copying, okay? Don't try to replicate a moment because you won't be able to.
We have such an amazing studio audience here, and that, sometimes it's easy to hear what you say but not really integrate it. So, I'm wondering if people might be able to, some of you might be able to share have you thought through this? I loved how you talked about it's not money actually, and so that really will inform the way that you approach your business. So, does somebody want to grab a mic and share?
Yeah, and I'm curious too, how many of you are trying to change your business or how many people are just starting? Because, it's hard to change what you're already doing, to turn into something that you want to be or that you think you should have started as, right? You're kind of going backwards, I love to hear that too.
I don't know if I have the answer to that question, but, I think, for me, the reason I became a photographer was, or is, because there are so many difficult moments in life that it's really important to appreciate and be in the good, beautiful moments. And, I feel like as a photographer, you're having a family slow down and stop and just enjoy each other, so that regardless of what other stuff is happening, because there's always good stuff and bad stuff, at least you have these moments together. Especially, like lifestyle newborn photography, for me, it's like, your family is changing, it's like, the moment to stop and enjoy that time together and see it for what it is and then you know, three months later, it's going to be totally different. But, for that moment, at least you get to hold it and go and look back at it.
Yeah, I love that. Can I put that in my keynote? Just kidding.
For me, it's you don't notice that your children are changing throughout the years. And then you look at photos and see how they've grown, how they've changed, and for me, it's capturing that so that you can look back and really see where they've come from and where they're going.
And to take that, you know it's painful, time hop, right? On Facebook, you see your kids three years ago. This is what happened three years ago with your child. They have a thing going with marketing with that, because it's true, it pulls your heart strings, it makes you sad. And you're so grateful that you had those moments captured. You're absolutely right.
So, for me, in the last year, I've kind of lost my vision. People have been requesting the posing and the baskets and the fluffing and that's just not me. And, so, I'm here partially to just find that vision again and to return to what I love which is just capturing the everyday moments. And, that's what I want on my walls. But, also, those are the moments that you miss when you lose something and that's been my story of life, so I want to document those moments that I don't have in my own history so other people can have them in theirs. Yeah, sorry, so that's my "why."
That's wonderful, thank you for sharing that.
I'll share one from online. Of course, we have people, and we have Jennifer who is similar saying, "it's definitely not money, but I really "haven't sat down and thought about my "why," and I will "be doing that now," So, we're glad that you're here to do that. And then, Gale Duvet said, "I got into this business "because I'm a retired therapist and I love capturing "emotion on film." So, if she's interested in emotion and people and that's kind of a life long journey as well. Thank you.
We all need Kleenex? No Kleenex, happy. Okay, we're good. Are we ready? Let's move on. Okay, being your authentic self is the ultimate secret to happiness in life. Said by Sherri Fink. Saw this somewhere and I thought it was incredible. And this is true, right? Back to your authenticity. Don't copy, don't be somebody else. We all tried to do that in high school. We're done, we're not doing that anymore.
"This will sound sappy but I feel like this class changed my life." - Ambrai5, CreativeLive Student
"This class is worth every dollar spent, every minute used, and especially every soul-wrenching moment you take to delve deeper into your why and your what and your how." - Kerry K, CreativeLive Student
Documenting the first days and weeks of a newborn baby is often as stressful for the photographer as it is for the parent. Knowing how to handle the baby, capture all that is in your shot list, and keep tired parents calm and happy is often overwhelming. Join Emily Lucarz, as she walks you through how get started in newborn photography by taking the photo session into your client’s home. Emily’s passion for newborn photography will teach how to incorporate not only items in the home into your photography, but also how to capture natural moments that document real memories in the baby's first few weeks. She’ll cover:
- How to photograph in natural light no matter how dark or bright the room is
- Prepping the parents before you get there so your photoshoot is relaxed
- Poses and safety tips that work great for the newborn baby and for the family
- Incorporating young siblings into your session
- Marketing yourself as you grow your clientele and your portfolio
- Pricing and Sales that don’t overwhelm new parents
By the end of this course, you’ll have the tools and techniques to capture images that are not only memories but become art in your client’s home.
"As a newborn photographer with an established studio business model, I cannot wait to infuse what I have learned into my style and incorporate her business genius into my session and pricing structure." -Jenn M, CreativeLive Student
"I have been struggling in my area with marketing lifestyle sessions as it's just not big here yet. Feeling a little down and wondering if I should keep going. This class not only got me out of my slump, but it also gave me the direction I needed." - BALPhoenix Photography, CreativeLive Student