BONUS VIDEO: Marketing Template - Gift Voucher 1
Let's design a gift voucher the templates are going to show you right now, and I've got them here a range of different templates off very basic from masculine too feminine contemporary designs, they all look slightly different somehow got full blade some, uh, boxed in designs and that's what I call a box in design when the image is cut off and it doesn't blade right across and they have boxed takes in them. Now the text is for you to change. First thing I'm gonna do is open an image. I'm gonna pick it up and I'm going to drop it in where it's his image here to resize the image you khun sake control to your command tea and change the size of the image we're going to do that multiple times so when it appears is a layer you can see it's sitting under the word gift voucher. I can change this word by clicking on it heading t for text hitting the wood, and then when it opens, I can go through multiple fonts and choose a font that suits my brand. You do not have to stay with the funds out of ...
the air. You can also control the size of that word because the character box that opens when you hit the ticks tool gives you the option to change the size the color and everything about that fund so that you can personalize it, make it peps the front use on your website or closer to your logo. You can choose the color by touching their little colored box in character, choosing any color you like. And then once you choose a color, you can accept that color. You can go through a whole color palette here. Then you can accept that color. And after you say yes to that and that is your new ticks lay ups. So you see what I did there? I actually hit t for ticks without accepting that. First, I'm going to go backwards and because I made that mistake and that's a really easy mistake to make when you starting out ticks re highlight it. Choose your color, goto whatever color that you want, choose a tone that you like, accept it and then accepted. Either up there on that ticket and know what double click outside of that box at sort of the textbooks, then swiped the word opacity and you can drop the opacity off the word gift voucher. And then you can move this, pick it up and move it. So the best way to do it is the moving toll is hit v. And you can pick up any layer and move it around and make it more you now what I want to do is I'm going to go to the layer that's his off white and that off white layer is that little pin stripe in the background and I'm just going to move my color slide up I'm gonna hit the little color swatch that was on off white layer and I'm going to choose a blue that suits the powdered blue that is on the background off my client's photograph so it looks better is about minutes all uniform nice light powder blue I accept that when I'm heavy with the blue color and this might give vouchers so in under two minutes you can create a beautiful gift voucher obviously you need to make the words for you you need to make the dollar value fit your brand and you need thio make the ticks fit your logo and brand but the options to create multiple different layers from one of the's tim plants is I could easily come up with fifty per team play and there are five give out to templates now when we go through the marketing plan we're going to talk about how you market with these templates you can't email them in no cost there a digital file they are at a high res printing vision so once you put your own name studio logo in here you have now created I easily a design that could be sent to vista print and you could get a thousand cards for one hundred forty dollars vouchers it should be envelope size you can resize that. What I'm gonna do is I'm gonna take the same voucher now I'm gonna change it by doing two things. I'm going to slide in a new photograph, but this one is full blade I'm going to slide that layer down so that the words are on top because if it's lower down on that list, the words pop up on the top but I need to tune off their image box otherwise it will sit over my image then all I have to do is change the font and the color off the word gift voucher and I have an entirely different look from one template, so I'm going to do that I'm going to change the color of the word I'm gonna make it white and then I'm going to accept that and then I'm gonna drop the rope a city down and just like that, I have gone from one template to two completely different looks another two minutes and then you could hit these with the trills and the frills this is just a very basic gift voucher, and I could still come up with thine more options on how to make this one different, so this gift voucher here my old choose the one with the grey writing because I liked that more and the first gift out, and the next kid felt sorry, the one that I didn't seek end, same template, completely different. Look right there in the pinstripes, still underneath there. But when we flatten down that layer, we make sure it's completely different. Remember to check your spelling. Always check your spelling. Okay done.
Sue Bryce is going to select marketing challenges from some of you and show you how to solve them with products created using the selected photographers' images and brands.
During this special one-day class, Sue is going to present the problems and solutions and teach you to use them to get more clients and bookings by effectively marketing and promoting your photography business. By using submitted images and brands, she's going to show how these techniques can be applied to any studio - no more excuses!