Using White Balance Creatively
technically, white balance is used to remove color casts, but if you've got up, it's silly oclock in the morning to photograph a sunrise, for example, you may not want to remove a color caste, but if I was a photograph, this of the technically accurate white balance setting of cloudy. Because we have a cloudy day. That's exactly what would happen. However, instead, I could get a little bit more creative if I used the shade setting, which is a strong orange filter in photographic terms. Then I'm going to enhance those colors. I'm going to introduce the reds back into the picture for amore emotive image. I can also do the same with the other colors in the white balance range. We associate ice with the color blue. But if I photographed this that the technically accurate white balance setting I don't get blue ice, I get grey ice, but I can change that. And to do that, all I have to do is change the white balance, though one of the blue equivalents, either tungsten or fluorescent. If I do t...
hat, hey, presto, I get blue ice. So the technical purpose of white balance is to eradicate color casts, but you can use white balance creatively to enhance color casts or to add a color that in the scene doesn't actually exist.