Trust Signals & Why They Matter
All right, now let's talk about trust signals and why they matter. And we talked a lot about trust signals before, like having reviews and ratings and testimonials and press mentions, but trust signals really do matter because again, someone can see you, they can talk to you. They can I ask you a question like they would in person if they were shopping from your store, so you need to have this sprinkled throughout your site, not just on your about page, not just on your home page, not just in your footer, but pretty much everywhere throughout your site. You need to constantly be building trust with your audience. So what are some ways that you can do that? So the first one is a security seal. So you some of you might have this? Where on your website maybe you take paypal or you do authorized that night for your credit cards, and they give you like a little graphic of a security seal, but you can put up on your web site at the footer to show people that your site secure to shop do you a...