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Organize and Automate a Better Customer Experience

Lesson 3 of 7

Organize: Identify Your Strengths and Weaknesses

Hannah Marie

Organize and Automate a Better Customer Experience

Hannah Marie

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Lesson Info

3. Organize: Identify Your Strengths and Weaknesses

Lesson Info

Organize: Identify Your Strengths and Weaknesses

so before we can look at how we over organized, I think that it's important to know why we're organizing. So we need to define the why before we can determine the how. So why do we organize? I organized my business in order to bring intention toe every area of business to ensure your most valued attributes are always communicated. Um, if you haven't brought intention to the organization and structure of your business, there's a pretty good chance that the valued attributes that you have that you really want to communicate are going to get missed somewhere in Thea communication process. So some of my valued attributes would be I always want my clients to feel well taken care of. Um, regardless of what they're approaching me with, they don't like an engagement picture or something like that. I want to always ensure that I don't become defensive and that they are always going to feel well taken care of in my response. Um, another one is that I want them to know how grateful I am. I want t...

o communicate my gratitude to them. So there are a few things like that that I'm intentional about communicating at every point of contact. The benefit of organizing is that you'll gain confidence in your ability to deliver an ideal experience to each client. When when you're not organized, it's really easy. Teoh deliver an experience that is inconsistent. Or maybe it's just always consistently bad. But the the benefit of it is that you'll gain confidence. Teoh deliver an ideal a customer experience and in turn, have the confidence to raise your prices a bit because you know, we're gonna rock it with every single client. So when organizing my business, I really, really wanted to get rid of any of my weaknesses. And that doesn't mean I'm gonna go work on them and try to make them not my weaknesses, because that's kind of working against who I am. And there's that saying that every your greatest strength is also your greatest weakness. Um, but I think you can also flip it and say your greatest weakness could potentially be your greatest strength. So, um, I'm going to share with you one of my greatest weaknesses. And while I'm doing that, I want you guys to get into the chat room and share some of your biggest weaknesses within the company. You guys could be brainstorming it when I'm done sharing about mine. One of you can share your biggest weakness, and we'll try to like, reframe it or figure out a way that you just can completely avoid it in order to tackle it. So I have a t d. Which might seem really strange to hear because I'm teaching a class on organization and I knew this about myself. Um, what? This graph is showing, uh, for quite a while, like most of my adult life, I didn't realize that it was a d d specific until I saw it on a buzzfeed this summer. Um, Caroline keep posted a whole info graphic. Is that what it's called? I always call them something else. Infographic about 80 d and a lot of it really resonated with me, but I was like, Oh, my gosh, that makes sense. So most of the world who does not have a t. D you all fall somewhere in the middle. So if you don't have a t. D, you can be somewhere happily in the middle between totally disorganized and totally organizing obsessive, so you can have a little bit of disorganization in your life without everything kind of snowballing and falling apart. I can't, um so I am either totally, completely disorganized or completely over organized and obsessive about it, which, like even my gym socks, have a system because I'll lose them all if I don't stick to that system. And so that's one really good reason that I'm teaching this class because I have a lot of like obsessively organized systems that I'm gonna be teaching you. But, um, that's one way that I can see my a d d. As a really big strength in my company because I can know that. OK, society thinks that because I have a d d. I'm not gonna be able to be organized or anything like that, but I know myself, and I know because of my a d d. I can actually be the complete opposite. So identifying that weakness has actually become one of my biggest strengths in my company. So I am another one that I can share. That's slightly different. Um, basically, I'm a people person, which is a really big strength. Is a photographer, right? I am pretty good at getting people to warm up to me quickly and building rapport. But that can also be a really big weakness for me went at the end of the shoot. I'm like trying to wrap it up and get back to, like, do more work at home and my people just like our wanting to talk and talk and talk. And I really want to connect with them, too. So not being aware of that weakness of being a good people person can actually damage my company because I'm gonna get behind on schedule. So I want my clients to feel well taken care of. But I need to have a way to, like wrap up my session without falling into that, like, 45 minutes later. Uh um, So that's another way that you can see again. One of my biggest strengths is also my biggest weakness. We have one. Sarah says her weaknesses slow or being perfectionists. Yeah, I am, too. So, um so I don't know, like if that would be an editing or shooting. But for me, perfectionism in my editing, I think, is also one of my biggest strengths. But I've learned Teoh, I'll talk about this a bit later in my workflow. But one of the things that I dio when I restructured my company was I only fully edit the images that my client's order for Wall Portrait's or albums prior to that I was under the system of I'm going to shoot their wedding. I'll edit it all and give them all the pictures digitally and yeah, I don't I see people cringing and some of you are still there and maybe that works for you. But it did not work for me because I actually, like, went through and edited every single picture that I'm sure are just on a disk in somebody's drawer right now. Um, so that's one of the ways that I've tackled that if it's going to be a large wall portrait, I will edit it fully and make its stunning, Um, and also, if it's going to be in an heirloom album, I want it to be perfect. But that means for every wedding, I'm probably only editing maybe 60 or 70 pictures like that and some of you at home roll leg. You don't outsource your editing, and I don't I'm introverted and again that could be a weakness in a strength if I were to go and make my goal within my company. Okay, I want to be shooting every single day, three clients a day or four clients a day. I would get burned out because I need that time alone to recharge my batteries, that I'm good when I do meet with clients. And so and I love editing, it's not like something that I detested all. I absolutely adore it, and I adore album design. So I've sent my business up in a way that allows me to do everything that I love. If you don't like it, by all means outsource it. I think that's awesome. And I will say, I haven't editor who knows my style and is ready for EB sourcing in the case. Like this summer when I had five funerals in five weeks. I don't have time to be editing, so I do have somebody set up in the case of an emergency, and I think that's really, really important. But, um, for the most part, I do all my own, so I think we got more. Yeah, Marcy says weakness not consistent with my schedule. Yeah, so yeah, that's actually, why? I implemented my schedule routine a couple slides ago. Um, because it means that I know exactly what my schedule is going to look like. And if I only have to commit to 25 minutes of doing something, then it's a lot easier for me, and it keeps me focused. In fact, I also one of my work blocks, is social media. So I only go on social media for 25 minutes a day, whether that's at the beginning of the day or the end of the day, and the first time I implemented that, I was like, Oh, my gosh, how am I going to do this? I can't do all my social media in 25 minutes and within three minutes of like, intentional social media, I was like, OK, I have nothing else to do now. So what do I dio? So now I spend a good, like 20 minutes of that planning my social media strategy for the day, designing my instagram pictures or preparing my blood blasts, and that's one way that I do that

Class Description

Are your profits being diminished not by the quality of your photography, but by the level of service you are providing?

Hannah Marie will teach you how to design and deliver a consistent client experience, and gain an understanding of how your day-to-day workflow impacts your month and year. You will also get a glimpse into the ways she has organized and automated her own business.

If you are ready to gain the confidence you need to deliver a level of service that commands higher prices, and frees up your time to do more of what you love, Organize and Automate a Better Customer Experience is the class will you've been looking for.

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I loved this course! There was so much helpful information that I can apply to my business. I would love for Hannah to come back and teach a longer course. I feel like there's so much more to learn from her!

Sara Zancotti

Very interesting class with a lot of good info on how to get more organized! Thank you Hannah I could really identify with what you went through and if it worked for you, it might just work for me:)

Haley McLain

Good lessons, she spelled the president's name wrong which threw me off though heh. Helped with my business