The Importance of Organizing Your Business
My name's drew consul men and this course is organizing an automating a better customer service experience with hannah marie hannah is has been running her own business now for nine years and interestingly enough she took a sabbatical if you took a year off and during that year she worked through some of the stuff that she needed to work through learned a whole bunch of stuff and in the two months that she came back to work after that sabbatical she actually had better profits in work outcomes in those two months than she did in the whole previous year. So you're in for a treat she's got a a phenomenal amount of information for you she's a solo preneurs and photographer coach travels all across america doing that would you welcome to the creative life stage hannah marie wait, I'm really, really excited to be here and I have a lot of I hope good content for you guys to take in today so let's jump in. So when setting up a business we usually plan assuming the best left situation that lif...
e is going to go is normal but what happens when it doesn't or if you've made the wrong taking on maybe too many clients and get behind for me that happened in my second year business and in january um my grandfather was admitted into the hospital so I went to stay with them for a eight days and on the day that I called my mom to let her know and her siblings know that we're going to have to take him off life support we went out for dinner and while we're waiting for her sister to arrive to say goodbye I received a call and that call I stepped away from the table and returned in two years and they thought that it was the hospital calling to let us know that my grandfather had passed away but what it was actually was my mom step dad calling to let me know that her mother had had a mess of stroke and she was going to pass away so I returned to the table and I had to deliver that news to all of her siblings as well and at the same time um my uncle of that same side of the family his mother in law passed away so we had three family funerals in eleven days and at the same time my cousin was in hospital and we didn't know if she was going to pull through thankfully she did I got to visit with her in february she had surgery in june when she turned twenty and unfortunately july eleventh she was found in her room and had passed away from a complication with her surgery fast forward to october my brother's best friend passed away fast forward to december and one my friends passed away so how do you run your business in that kind of situation? As a photographer, I give everything of myself to every single client, but what happens when you don't have anything to give? I was emotionally depleted, mentally depleted and I would still shoot my weddings and she my fortunate sessions and put on that face and that would take every ounce of energy that I had and I was paralyzed in the rest of my work so I would sit down to edit and every job just felt so daunting because I didn't have any energy to give to it that it just started to build up and build up and build up and my wedding clients were contacting me saying, hey, what's going on like, we're expecting our photos a week ago or whatever and it just built up to the point that I was buried in work and it was extremely daunting and I didn't know how to get out from under it and also how much do you share in that january I contacted my engagement shoe couple who I was supposed to shoot at the beginning of january I said, hey, my grandfathers in the hospital, do you mind postponing the next weekend? I contacted them again and I said he passed away do you mind postponing again? And then I had to call her again and say, hey, my grandmother passed away to my postponing again, and at a certain point, it's, like I started to question whether my clients were doubting the reality of my life experience because it was so crazy and unlikely. So after a couple of years of trying to catch up, I decided to take my sabbatical in my seventh year and just stuff looking any new clients get cut up with all of my work and basically repair the relationships that had unfortunately being damaged during that time. And during that sabbatical, I studied, um, everything about organizing my business, how to set it up, business structure, pricing and everything and that's what I'm going to share with you today. So how do I know that this works? Because when I re launched, first of all, like you said, in the first two months, I made the same income that I had in previous years, and this past summer was very similar to two thousand nine we have five funerals and five weeks in the middle of wedding season, and I didn't get behind in my business at all and that's, because it's organized in a way that allows for life to happen and it's automated in a way that when stuff like that happens, I don't have to worry about all of the business side of things, so, um, the other thing whether so, whether you're watching this in order to prepare for the worst or in order to free up your time to do more of what you love, this is a really great class for you. We're going to be teaching you how to take control of your business and overcome the overwhelm, whether that's just your business tax, tough tasks from day to day life or overcoming the overwhelm of coming over a difficult situation, we're going to automate your business, to have less exhaustion and less stress, and I see people nodding way become photographers and creative because we love what we d'oh. But when you become your own business owner, you're also the marketer. You're the bookkeeper, you have all these other business hats that you have to wear. We're also going tio great more space to breathe and spend more time doing the things that you love. So, um, when I first relaunched this past january, I told you that I made the same amount that I had made in years previously the incredible thing to me is that I did that, um well, enjoying the kind of lifestyle that I like in february, this is, like, maybe four door, five weeks after I automated my business, this is a tweet that I sent out. It says sitting poolside while sending a contract and accepting a booking fee for portrait session this may left seventeen hats for making my business easy to run. We decided to winter in california for margined february in march because it's, I'm from canada, and it was super cold and why not? Um and so this was a napa. We had gone out for brunch in the morning, I was enjoying the pool and then we were going out for one to her, and I was able to just, like, get my client in cream reply generally to their questions. And then as soon as they said yes, let's book, I just hit a button and seventeen hats, which is my automating system. I'll talk about that a bit later and today basically sent everything that they needed from the quote to the contract of the invoice and even automated the payment so that I could just hang out by the pool and enjoy time with my family. So what? Their mom and you want to spend more time with their kids or a dad who wants to spend time? We're more time with his kids or you want to travel more or spend time shooting instead of doing office tasks that's where we'll get to today.