Create Your Own PR Plan
So let's, talk about your pr plan. You've learned a lot about building your media list, thinking about your goals, getting p r blocks and in magazines, but what can you do after you live? You leave this course what's the first thing that you should do. So the first thing is you want to come up with ten story ideas for your products and your brand, and we shared some of those earlier today, some of you shared some ideas that you had if you're overwhelmed, the ten start with five anything is better than not starting at all, and then make a list of the ten media outlets that you want to be featured. And so now that you have your stories, what kind of media outlets do you actually want your products to be featured in? So after you have that list, go ahead and use the lead time teach you that I shared with you earlier, and work backwards to build your plans, so put things in your calendar think ok, I know it's may, but one magazine is working on this story and work, and I fit in with my par...
ticular story and then go ahead. This is so important ad each date and the follow up page to your calendar, if you don't put it in your calendar, chances of it happening are pretty pretty love, so for me, I knew that every monday morning I would focus on p r so every monday morning, I would already know what I was pitching because I have put it in my calendar, so pick a day any day, hopefully not too far from today where you can put in your calendar and say, today I'm pitching this magazine, this magazine with that story, and if you put in your calendar, chances of getting done are a lot higher than if he was just on a piece of paper or maybe just even in your head, and then start pitching, get out their usual the strategies that you learned today and start pitching. You're right story to the right person at the right time. And if you have all of these three things together because you've done your research with media with editorial calendars, you've done your research on who's, working on what and the right person and their email address and you know when to pitch them, then that really is how you do your pr, and if you write everything down schedule in your calendar, chances are of actually happening it. Our chances of it happening are much higher than if it was just in your head somewhere, so those are the five cities that I want to share with you. And I'm wondering if anyone has any questions. I know we covered so much stuff today and over the last few days. So does anyone have any other questions? Yes, how long should you be in business or or have your products before you would approach? Bloggers are magazine? Yeah, the amount of lengthened business doesn't really matter as long as you have your website up and running and as long as you have product ready to send for samples and high resolution photos, so don't let the fact that you've only been around for two months holding back with my still business, I literally said my email at like the day my website launched so and I still got tons of press oh, don't worry about feeling like you're too new to get press yes, attention that a lot of times they like new businesses. Is that something that you have mentioned as a pro? Yeah, you could mention that that's definitely a pro because it's news or in awaits news or because it's new, but you can also do that when you're launching a new product line. You can say that this is a new product that we just launched so they'll know that it's something fresh that probably most people haven't heard about yet, so definitely you could mention that as well. Robin, you had said that when you get pressed to put it on your website and you, teo, also tweet about it or facebook matic and through all of that, um so what if what the length of time do you you just have that press up there? Does it matter if it's five years old, they do want to still keep it? Is it still relevant? I know within a few years it still is, but is there cut off time? I would say there's, no cutoff time. I mean, I still have press mentions and there from two thousand eleven when I started my business and it doesn't hurt you at all on lee. It lets people know that you've been around for a while, which help for them to trust you so there's no reason why you should be removing press mentions unless he was, like nineteen, eighty nine. But, you know, and in that case, if you have, if you've been around for a while and you have a lot of press mentions, you khun say past mentions and someone could click like that can be your page where maybe have press missions that are over ten years old or something like that. And if someone wants to click on that to see the other past mentions you khun still let them see it by maybe they don't see everything all that once especially if you have a lot but I would say there really is no limit on the amount of time you should keep your press mentions up there well, andrea it's hard to believe that we've come to the end here any final words from you before we head out yeah I wanted to say I feel like sometimes I make it look so easy because I've gotten you know I have two hundred media mentions under my belt but I started where you all were teo I knew nothing about any sort of business or pr and I really feel like if I figured it out and if so many of my clients have figured out and they're getting results anyone can figure out you don't need connections you don't need a huge budget you could just need dedication and you need a plan and you need to be really clear about what it is that you want to get out of your business and who you want your customer to be and I think ah lot of the other stuff you do in your business well well sort of makes sense and start happening for you as you get more clarity so if I can do it you can do it it's you
Doing your own PR can be really intimidating. It is easy to feel like you don’t have the right connections or budget to get featured in the media. And what happens when you don’t have enough product to meet the demand of a huge press mention? Andreea Ayers knows exactly how that feels and in PR for Crafters she’ll help you develop a complete action plan for getting and managing press.
No matter how big or small your handmade operation is, Andreea will help you set up the PR plan that is right for you and the way you do business. She’ll help you identify the types of stories editors are looking for and how to pitch them what you sell. You’ll learn how to:
- Find out what magazine editors are working on and who to contact
- Tailor pitches to magazines, bloggers, and other media outlets
- Increase sales after you get a press mention
Andreea will help set up a PR plan that doesn’t overwhelm your schedule but is in alignment with your target outlet’s editorial calendars. You’ll master the art of making your work more compelling to editors and more likely to be picked up.
Andreea has started and sold three companies in the last five years and that success has been bolstered by her DIY approach to getting press. In PR for Crafters she’ll take you step-by-step through her process and offer lots of tips on making it your own.
Click here to view and purchase Andreea's Increase Your Online Sales bundle.