Using Press Mentions to Get More Sales
So let's, talk about how you can leverage your magazine mentioned. So how can you actually turn those magazine mentions into more sales? Oftentimes the sale is sort of made directly. Someone sees your product in a magazine, they go to your your all, they'll buy something, but that doesn't always happen. So what can you do to make sure that you get more sales from each one of those press mentions? So take a screen shot of your feature, an added to your web site. I do this for every single press much, and that I get especially fits in that in a magazine. I'll take a screenshot of the cover image. I'll take another screenshot of the actual feature on my page. I'll put those two images together and I'll pick that graphic and put it on my website and in the news page and it's a really nice way to graphically show all of the magazines you've been in, and it really helps to build that credibility. And if it was a particular product that was mentioned, go ahead and put that to the photos of th...
at product as well. And we talked about this the first day where you couldn't say I've seen in or add the photo to your product pages, but it just really helps a little more credibility and let's say, if will go back to the example of those workout leggings if I never had her of this company, and maybe I just googled work how leggings and I go to that product page and ice see that was featured in shape magazine, even though I might have never seen that particular issue of shape magazine, I would automatically think, oh, wow, that's pretty big shape magazine loves it, it's probably going to be good for me because I love shape magazine to so we just helps you really, really build that credibility after the fact that your products were mentioned, and then use it to really build more trust, even with your newsletter subscriber. So whenever I would get, ah, huge mentioned, I don't necessarily send out a separate email saying we were just feature, because that alone wouldn't be that relevant to my leaders, right? It's not they don't care that I've been featured it's not used to them, but if you make it us part of your regular newsletter, maybe send out a newsletter once a week or once a month, you can have a little section there that says, we were just featured in these magazines and you can listed there so no need to send a separate email, but make sure to still mention it in your newsletter as well. And then we talked about letting your retailers know, but any time you get a mention and don't make the mistake that I did where I emailed them all and urge them to order before my press mention wait for it on dh, then asked them if they would like ah, print out of it, or if they actually want to post that to their customers as well and link it linked to it on social media. So what I like to d'oh is that any time I get a press mention I will tag the outside that mentioned me on social media, I will go follow them on twitter if I'm already not their followers ill retweet this I'll share with my own social media, so I really just like tio shared everywhere and I even on my pinterest page, I have a board just for press mentions, so any time I get a press mention help in it so that board a screen shot of it and it really helps the little my credibility, but also gives me content for things that I want to post as well.
Doing your own PR can be really intimidating. It is easy to feel like you don’t have the right connections or budget to get featured in the media. And what happens when you don’t have enough product to meet the demands of a huge press mention? Andreea Ayers knows exactly how that feels and in PR for Crafters she’ll help you develop a complete action plan for getting and managing press.
No matter how big or small your handmade operation is, Andreea will help you set up the PR plan that is right for you and the way you do business. She’ll help you identify the types of stories editors are looking for and how to pitch them what you sell.
You’ll learn how to:
- Find out what magazine editors are working on and who to contact
- Tailor pitches to magazines, bloggers, and other media outlets
- Increase sales after you get a press mention
Andreea will help set up a PR plan that doesn’t overwhelm your schedule but is in alignment with your target outlet’s editorial calendars. You’ll master the art of making your work more compelling to editors and more likely to be picked up.
Andreea has started and sold three companies in the last five years and that success has been bolstered by her DIY approach to getting press. In PR for Crafters she’ll take you step-by-step through her process and offer lots of tips on making it your own.