Pricing and Sales for Photographers with Julia Kelleher

learn powerful selling techniques.

Day 1
Day 2
Day 3
  • 32 video lessons
  • 14 hours and 55 minutes of class content
  • Streaming access on desktop and mobile browsers
  • 100% satisfaction guarantee

In order to make money as a photographer, you have to know how to price, package, and sell your work. In this 3-day course, small business owner and award-winning photographer Julia Kelleher will teach you how to create a strategic sales system—without relying on over-the-top, hard-selling sales techniques.

Julia will help you identify new product and sales opportunities, including the importance of in-person and projection sales. You will learn powerful selling techniques by watching Julia conduct an actual sales session live, right before your eyes. Julia will also give you a comprehensive pricing overview—including how to create packages that encourage your customers to spend more purely by adding the right value.

By the end of this course, you will know how to predict your sales averages, forecast growth, and go from thinking about the next single sale to thinking about the next year of sales.

Course Instructor

Julia Kelleher

Julia Kelleher

Portrait Photographer, Julia Kelleher, M. Photog., Cr. CPP, specializes in newborn and family portraits out of her boutique, Bend OR, studio. She offers her clients a photographic style that is organic, textural and artistic, and specializes in creating heirloom albums and custom wall art.

Pricing and Sales for Photographers with Julia Kelleher is rated 5.0 stars by 40 students

  • Karrie A. Oct 7, 2020

    Great class but I can't download the excel spreadsheet. Was really hoping to be able to use it.

  • Danielle O. Jul 28, 2020

    A-Mazing! I was about to pay out $2500 for a IPS course, then watched this instead which has answered all my questions and more!

  • Oksana S. Jun 18, 2019

    Very inspiring, great content to learn more about the business of photography! also a great class to understand your own value! highly recommended

  • Denise F. Jan 8, 2019

    The course is great and the content is about business not newborn photography. Applies to all genres. I loved it! I will watch it again soon.

  • Cristina N. Dec 28, 2018

    Dear Photographer Friends & Colleagues: You need to watch this class. If you have ever struggled with pricing or finding clients this class will help. Julia is easy to listen to and the way she breaks things down is AMAZING.

  • Erick F. Sep 23, 2018

    This is an extraordinary class. Julia does a great job providing you with the confidence and tools you need to make a sales. Not only does she talk about pricing, but how to deal with clients from start to finish. Highly recommended for anyone that is starting or struggling on their business.

  • Marie F. Sep 20, 2018

    I can't say enough about this class. Julia really brings the goods in every segment----rock solid *actionable* ideas that creative entrepreneurs need. She clearly articulates these ideas with a truly infectious passion that left me feeling empowered and genuinely excited about the marketing and sales aspect my photography business. Julia is a premiere baby photographer and students are treated to an actual shoot and sales session with real clients. Though I will never, ever photograph babies, this part of the class was invaluable. To see a pro of Julia's caliber at her craft is a rare treat indeed; if you skip that segment because you are not into baby photography, you are just cheating yourself. Bottom line, this course is a terrific investment. All thumbs up for this gem.

  • pjw P. Aug 12, 2018

    While the content is good, I find that Julia's constant use of the word "OK" is INCREDIBLY distracting. Julia is articulate and passionate and has some great messages, but this is such a turn off as it's so frequent.

  • Art A. Apr 3, 2017

    Fantastic class. I bought it after watching a portion for free. This class is so dense with powerful information that I will review it carefully, slowly. THE IDEAS ARE GAME CHANGING, at least for me in my business. She provides a structured way of thinking about pricing, branding, and selling. As nice side benefit is a lesson in photographing new born, which, even if it's not your business will come in handy anyway. I almost did not watch past the first few minutes because she starts off with some jokes about her baking and sounded too sweet. Hang in. She is hard nosed and incredibly down to earth, and an inspiring teacher.

  • Shoot2Thrill . Dec 28, 2016

    If you are a business owner than this course is simply a MUST investment. I can't believe just how honest Julia is being in virtually giving away the ins-and-outs of her successful business. Julia Kelleher, you absolutely deserve to be successful and I wholeheartedly thank you for this very comprehensive life-changing course. Absolutely brilliant!

  • Monda . Nov 18, 2016

    40 pages of notes. That is how much valuable information was presented during this course! WOW. I think this class was maybe done in 2013 or 2014, and I'm watching and learning from it in 2016. She does speak fast, so buying the class really helps to "hit rewind" to make sure you got what she said. Great course!

  • Z. Jul 20, 2016

    Julia is very down to earth & realistic when it comes to sales and how to relate to clients. I've worked for a portrait studio, and I'm looking to branch out into my own. It is nerve wrecking, but Julia gives you so much motivation, & insight and many endless possibilities on how to go about starting your business. I love watching her videos, and her sarcastic humor is definitely refreshing and something I can relate to! Highly recommended.

  • Catherine D. Jul 8, 2016

    Julia is amazing! I love her energy and how she explains things and helps make me think that I can do it! The only issue I have is that not many of the links in the Getting started guide work anymore! The links to pricing info and the FB group don't seem to go anywhere. I know this class isn't brand new but I'm sad that that information isn't available with the class. Other than that, I 100% recommend it.

  • Megan S. Jun 24, 2016

    This class was okay. I wasn't too thrilled with the time spent on newborn shooting, as that's not what I do and not what I was interested in watching, when I paid for a selling class. The info on pricing and sales was very good advice, though.

  • Megan S. Jun 24, 2016

    This class was okay. I wasn't too thrilled with the time spent on newborn shooting, as that's not what I do and not what I was interested in watching, when I paid for a selling class. The info on pricing and sales was very good advice, though.

  • U. Jun 24, 2016

    Without Julia, I simply would not have a functioning business. Before taking Julia's CL classes my photography was my hobby. It was my passion, but I didn't know how to turn it from a hobby into a thriving business. I have since transitioned to photography full time and now own my own studio! This class is an amazing resource for photographers!

  • C. Jun 24, 2016

    Loved this class very helpful in my business.

  • M. Jun 24, 2016

    Julia is not only an amazing photographer but she is a business genious! Adopting her sales strategy from this class has change my business in so many ways! This class is worth every penny. Five stars!

  • Marie S. Jun 24, 2016

    This class gave me so many good tools! I am now confident to build a much more interesting business plan for my photography services!

  • Angela B. Jun 8, 2016

    This class just answered ALL my questions of how to do In Person Sales. I'm so happy I invested in this class! Don't hesitated to get it! it's just awesome class with tons of very useful information!!!!

  • Diane Z. Apr 1, 2016

    Absolutely phenomenal instructor and cant recommend her creative live classes and tools for photographers on her website enough! Its all Life changing for a business owner. In today's photography world teaching has become a bit of a "popular" thing to do and there are some smoke mirrors "educators" but she's the real deal. Thank you Julia for sharing your knowledge.

  • Gregg H. Feb 21, 2016

    This is a very good course with exceptional information. It is based on infant photography but more important it is a "Business Model" which can be utilized in any form of photography business. I have a degree in computer science Kuma Sum Laude (photography also with no degree as of yet) and found the information provided to be well structured and easy to follow and understand. I look forward to implementing most of this business model when I start my photography studio.

  • cindy V. Apr 14, 2015

    THIS is what I expect when a class is titled with pricing, marketing or business strategy-type wording. A true lesson, not just inspiring, also a well-planned array of techniques and strategies I can implement. A curriculum that backs up the promise that the title implies. Thank you!

  • cindy V. Apr 14, 2015

    THIS is what I expect when a class is titled with pricing, marketing or business strategy-type wording. A true lesson, not just inspiring, also a well-planned array of techniques and strategies I can implement. A curriculum that backs up the promise that the title implies. Thank you!

  • Kim T. Jan 1, 2015

    I absolutely loved this course and love Julia! I'm so excited to start 2015 with a new pricing structure and new prices, adding in person sales and using so much of what I learned in this course. Here's to making a profit in 2015! I highly recommend this course!

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