Tips for Creating a Real Estate Photography Portfolio
In this lesson, we'll cover building an online portfolio, some tips for choosing the right photos as well as platforms that I recommend. I already mentioned a few platform options. The other one I wanted to include in this list is Wix Wix dot com is super easy drag and drop and it's free to get started. You can't get your own domain name URL for free and there will be small Wix ads on your website. But it's a great way to just start building out a website. And if you want to eventually pay for the upgrade to remove those ads, get your own URL, you can do that. And so it's free to get started. Squarespace is also to use drag and drop templates, but it does cost more than these other options I found. And then wordpress. Wordpress is for more advanced users. I have a full wordpress course. There's lots of tutorials out there online on wordpress, but it does take a little bit of tech knowledge to figure out how to up, get, get it up and running. I want to talk about Adobe portfolio because...
it's a free way to get started and I'm gonna do a quick demo of how it works. But before I do that, I just want to talk briefly about how to build out a portfolio. And in general, my philosophy is less, is more, you don't need to show every single photo that you've taken of a house on your main portfolio. Think about what is a client coming to your portfolio to see they're seeing. Can you take beautiful photos? Can you take a variety of beautiful photos and then they want to contact you? So that's pretty much all you want to have on a website or portfolio. And if you are really serious about real estate photography, you don't want to mix this up with other styles of photography. If you do wedding photography, wildlife photography, don't mix and match those photos with your real estate photography in your portfolio. There are times where having a website with dedicated spaces for each type of professional work you do can work. But if you're really trying to launch a real estate photography business, make your website dedicated to that. Then the next question you might have for me is what about using something like Instagram or another social media platform to put out your photos and to create your portfolio. Instagram is a great place to put out photos. But as we've seen over the past 10 plus years, the priority of it as a photo sharing platform and a space for photographers has decreased and while you can use it to find clients, I understand that people are still on Instagram and all the other social media platforms. I don't think it's the best place to build out your portfolio. You just don't have control over it. And there's so much limitation in the sizing of images, the visibility of images and even like adding links and information, it's just less than you can do on your own website. So I highly recommend having a website separate than your social media accounts do both. But focus and prioritize on building out your own website first because if you have you want to get clients, yeah, you could send people or show people your Instagram account. Maybe people will find you through someone referring you and sharing your page. But at the end of the day, having a website with a clean portfolio that's not competing with the thousands of other things. The algorithm is trying to press out to people. It's gonna work a lot better. So let's jump into Adobe portfolio and I'll show you how easy it is to use.