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Lesson 3 of 28

Email Response Homework

 

Restart

Lesson 3 of 28

Email Response Homework

 

Lesson Info

Email Response Homework

So where we are in the programme we want teo put a few people to the test and see how we can make our responses better or if they're already great based on what you learned fitz is awesome so I'm going to choose between nikki or ryan if you guys hurry doesn't decide who's gonna go who's in a region response rock, paper, scissors way okay, great way. Hi, jasmine here all we did I'm sorry. You're right you're right. I'm sorry, but my handwriting is not that great. Hi, jasmine. Thank you so much for email and congratulations on your engagement. I feel honored that you're interested in having the photograph your wedding day. I absolutely adore capturing the special moments that that can occur during the wedding and it is so important important to me to photograph your day as a full story. I would love to know more about you intend what send I would love to know more about you and your wedding so that we can ensure we're great fit for each other. Bride's name groom's name the wedding date t...

he venue the number of guests please feel free to ask any questions and in the meantime here's some links to galleries of weddings I have shot in the past please look them over to get an idea of my photographic voice cheers there's great there is so much better than the first response is that I'm getting from you which are attached is my collection I'd love to chat with you more okay? So dear client but she will personalize great so we'll say dear jasmine thank you for your e mail I'm looking forward to learning more about you and your special day as well a sharing more about myself and my work with you to ensure we are a good fit for each other please provide the following information bride's name groom's name location of wedding date of wedding approximate approximate number of guests top three most important things you should know I'm sorry top three most important things about your day I should know now I love these questions but I particularly like the top three most important things I should know that's killer might snatch it from you remember when we started re start we said that there was gonna be attention you were going to know why you were doing what you were doing. So when I asked why are you asking the number of guests I want you to have? Not now but maybe in the future of formulated answer I'm asking for the number of rounds of guest because it's going to determine how many photographers I need whether or not I'm fully capable of servicing you in the way that you need because one hundred wedding one hundred percent wedding in seattle is very different than a four hundred person indian wedding in seo right? So that's a fine question but we need to define why you're doing it she ends we are a husband and wife photographer team out of snoqualmie smoke way look forward to our next conversation blessings joe and gretchen I love this loved it was concise that was great figure out why you're asking and then defend it not defended but just give the wife that was very good were going to move into facebook responses actually what we can do now we're going to keep going to keep rolling if that's okay okay I'm going to read hi oh can you hand me the mike hi adrian adrian I remember janine hi jasmine I said I love names stand out I'm gonna freeze your your I haven't read it before so I'm just gonna read it as if I'm a new a new bright hello jasmine thank you so much for inquiry and congratulations on your engagement I hope wedding planning is off to a smooth start and I'm honored to be considered to photograph your wedding I'd love to get to know more about your wedding plans I care my care so much about getting to know each client and I want to make sure we are good match please take a moment to provide the falling info so that I can streamline our communication head on and my best to take care of you bride. Same groom's. Name venue. Wedding date where you located? That's nice. How did you hear about me? Please tell me more about your wedding plans. You can change that, tio, please. Anymore. You can make it an option. I'd love to hear more about your wedding plans. If so, feel free to leave any details. If you would like to see more of my work, you can check out my web site at adrian craven. Dot com like the name will be four. I will be looking forward to hearing back from you. Good. You think that's good. This is exactly what you want. If this would be the information that you need to personalize the email back to that client, he did a great job. Thanks. Now I want to ask it. Honest question, agent, what did your response look like prior to this morning? How are you responding to your client? Because I think I want to see that I want to see a progression. Here's my packages and pricing. I'd love to meet you way had a version. Allah, nicky, ryan and melissa. Okay, now I'm saying you're popping off the page. This is great, yes, there is another question if we can pass the mic okay, so my question is, when I respond back rides, all asking questions like, how did you and your fiance meet or what do you envision for your wedding day? Another question I usually ask is like, what in life are you most passionate about? Are those two up articular for the initial email because they usually use those as, like, a jumping off point in how I correspond with them? Pass that is that too personal in the first email? Or I think that went now again, this is personalize. We're talking about the communication experience, what time I'm going to get into a brand right now, so I get a little bit more into it if I don't answer it the way that you need me to re asked this question, and I'll get back to it. So to me, there is no such thing as a right or wrong question there's going to be a right or wrong question for your client, and that not might might not be a good thing, my client, but that question, if somebody were to ask me what I'm most passionate about, I would I think I would probably like your email a little bit more because I'm just like, I like this, what am I, a passionate? I want to talk about my dog you know it's like I want to talk about all those elements this might be your jumping off point that's a very, very personal so you're going to start attracting rights we're looking for a much more personal a type of relationship so what we're gonna move into now was quickly go through facebook responses I'm not because because we got more into in class studio responses I just want to quickly over what we got on facebook this is from patricia knight this is ah long e mail so I'm not going to get into it but a couple things I want to point out patricia right thank you so much for considering patrician night photography for your blank needs I'm looking forward to working with you as a client will do everything I can to make sure you're satisfied with patricia night photography you chosen you've chosen a studio with personal attention personal time and attention no rush with each and every plant I think the time to get to know you and help tell your story okay I don't have a particular issue with his emails but it sounds a little bit like but wait there's more when you're responding back in third person so first person is I third person is referring to something else so she mixes first and third person by saying with patrician night thank you so much for patrician night photography I'm looking forward what I encourage photographers to do is keep the tenses with patricia night, she does this because then it'll make give the impression that somebody else is answering your email. If that works for your brand, I happen to like to be in control of my communication so that people know that they're dealing directly with me, so I wouldn't refer to jasmine star as a third party into c I will take good picture, I would take good care of you in regard to your pictures. Now she gets into exclusive are into core pieces. This is somebody that you're home and office tells truly customizable to your personal taste. This is a lot to be presenting to a client during the first email. Again, this is shades of what we kind of went through with melissa it's oh, it's, too much personalization so one home that in there was another, there was another response within facebook, and she was she asked a few questions, and it was cute because just trying to personalize the email and she said so tell me, how did he do it? I want details and I think right, right so it's over it's separate she's asking the right questions, but we should just get the sentence, so tell me, how did he? Proposed little tiny things. Watching that. And don't don't hesitate to put your responses that on facebook to get feedback, because immediately, I read that it was from a girl named jessica. Met her at a recent workshop. Just got clean, super sweetheart, super big, fun personality. So when I read that, I was just picture. So tell me, how do you do it? You know, so careful with your phrases, but other than that, we're going to move on from there.

Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Develop and provide a consistent brand experience to your clients
  • Conduct streamlined client communication with confidence
  • Produce portfolio pieces that represent your brand
  • Launch an efficient marketing plan with the resources you have at hand
  • Revamp your pricing structure for maximum profitability

ABOUT JASMINE’S CLASS:

This is not your regular one-off workshop - this is a three month long relaunch of your photography business that will produce lasting change.

Join world-renowned photographer and business strategist Jasmine Star and the reSTARt community in a deep dive to transform your business. Learn how to inject your true self into your brand as an entrepreneur, armed with a toolkit of photography skills, formidable online presence, and a powerful business plan. This is not just watching - this is action: Jasmine walks you through the steps to run a successful photography studio and challenges you to answer the difficult questions along the way.

WHO THIS CLASS IS FOR:

This class is for new photographers and professional photographers of all experience levels interested in launching or revamping their own business.

ABOUT YOUR INSTRUCTOR:

Jasmine Star guides entrepreneurs to build a brand and market it on social media. After quitting law school, she picked up a camera, built an internationally recognized business, and teaches others how to do the same. In addition to chasing wild dreams, Jasmine works with her husband and grumpy dog, and you'll likely find her walking her hometown streets of Newport Beach, California with a box of gluten free donuts. 

Connect with Jasmine online: Website | Facebook | Twitter | Instagram | Snapchat -> @thejasminestar

Lessons

  1. Introduction to reSTARt

    Meet Jasmine Star and reSTARt’s three highlighted photographers: Nikki, Ryan, and Marissa. What will you accomplish through this course? What common struggles do photography entrepreneurs face and how will reSTARt arm you with the necessary tools and strategies?

  2. Client Email Communication

    Research shows the most important factors in getting hired by new clients. Jasmine dives into the business of photography and how to cater to your target market. Learn how to streamline your email communication with potential clients using effective templates, hear Jasmine’s feedback, and get your first assignment.

  3. Email Response Homework

    Review your improved client correspondence with the class as Jasmine answers live questions from the studio and web audience. How can you best showcase your personality via email? What’s an appropriate email length?

  4. What is a Brand?

    A brand is beyond a business name, logo, and business cards. What is your brand and how can you enrich the experiences you provide to your clients? Why is this important and what impact will this have on your business?

  5. Consultations: the Art of the Interview

    Phone and in-person interviews make or break a booking. The good news is you don’t need naturally stellar people skills to conduct a great interview. Learn how to approach client meetings with confidence and ease: learn how to decipher meeting patterns and plan for them, which questions to ask, how to respond to your client’s needs, and how to present your services in an authentic way. Receive your next assignment: a conversation map.

  6. Client Meeting Q&A

    Jasmine answers web and live questions regarding client meetings: how do you communicate with family members? How do you manage client communication within your team? What should you bring and how do you wrap it up?

  7. Branding

    How do you approach defining your brand? What are brand words and how may your type of photography affect them? Jasmine demonstrates how to shoot for your brand words with a clip of an actual shoot and models how to think through your branding action plan.

  8. Shooting Experience: Shooting for your Brand

    Professional photography goes far beyond the products you produce: learn how to ensure the best shooting experience for your clients, work with a stylist, and shoot for your brand. Jasmine, Nikki, Ryan, and Melissa provide you the rare opportunity to see a shoot in action with live feedback.

  9. Shoot Review and Q&A

    Reflect on the shoot with the class and prepare for your next assignment. Jasmine wraps up the first day by answering questions and addressing how to balance who you are and who you want to be as a professional photographer.

  1. Introduction and Day 1 Recap

    Class resumes and we learn the progress Nikki, Ryan, and Melissa have made over the past month. Jasmine reviews the steps you’ve taken to restart your own photography business and the focus of the next installment of classes.

  2. The Viewer Experience

    Why is the viewer experience essential to a successful business? How can you develop your online presence to reflect your brand and attract your target market? Receive your next assignment and create your client profile.

  3. Prospective Client Online Review

    Making your contact information available online does not guarantee bookings from prospective clients. Your website and blog are your online storefront; learn how to structure both to provide a smooth and consistent experience for your audience. Watch real critique of Nikki, Ryan, and Melissa’s websites.

  4. How to Strengthen Your Online Experience

    How can you build a high quality online presence that reflects who you are personally and professionally? Your next assignment is a photo safari - the first step to strengthening your online storefront.

  5. Website Design with Promise Tangeman

    Design guru Promise Tangeman shares the top three ways you can improve your online presence and advises on how to best work with graphic designers. Learn the necessary components for easy navigation and hear her feedback regarding Nikki, Ryan, and Melissa’s websites.

  6. Website Design Q&A

    Get your website makeover questions answered: how do you approach developing a style or look? How do you write content? What should your “About Me” section include? How can you do usability testing?

  7. Shooting Experience, Day 2

    Today’s shoot is drastically different - simple with limited props. Jasmine ups the ante and pressure, pushing the three photographers to make changes in real time. Watch and learn how to give specific directions, achieve intentional yet natural looking poses, create story through actions, and diversify your portfolio within the same pose.

  8. Pitfalls of Pricing

    Pull apart your business structure and analyze your pricing model. Learn the most common pitfalls of pricing and how to maximize your profitability in different packages. How do fixed costs and outsourcing factor in? Why aren’t you booking more weddings? Prepare for your next assignment.

  9. One on Ones and Q&A

    Jasmine responds class needs and answers one-on-one questions, covering coordinating shoots, business names, getting feedback from clients, charging sales tax, working overtime, balancing your personal and professional online presence, and more.

  1. Introduction: Change + Struggle

    The class reconvenes; Jasmine reviews what we’ve tackled together thus far and shares the progress the reSTARt community has made over the past month, from networking to new websites.

  2. Reintroduction to Photographers

    How have Nikki, Ryan, and Melissa implemented what they’ve learned in the past 30 days? What does it mean to transition from part-time to full-time?

  3. Marketing Strategies

    Traditional forms of marketing can be costly and not as accessible to small business owners. Jasmine teaches you how to use the marketing materials you already have at hand to execute an effective strategy that won’t drain your bank account. She shares what she did to maximize her profitability to what it is today.

  4. Marketing Q&A

    What factors should you consider in submitting weddings for publication? Do you blog every wedding? How do you work with cinematographers? What are the best marketing investments? Jasmine answers surfacing questions and we hear from past CreativeLive students regarding the right tools for them.

  5. Website Reveal with Promise Tangeman

    Promise is back in the studio with the big reveal: see how Nikki, Ryan, and Melissa’s websites have transformed to improve their online presence. Promise shares her tips on how to communicate with a designer during the revision process.

  6. Networking

    A lone wolf does not build a successful photography business. Whether you’re dedicated to wedding photography, portrait photography, or pet photography, networking with new people is essential. Jasmine shares her own struggles, her best networking tips, and a secretly filmed video.

  7. Social Media

    What advantages and disadvantages do different social media platforms provide and how do you best leverage them to grow your business? How do you network with industry connections and clients via social media? Jasmine demonstrates the power of effective social media strategy with real examples.

  8. SEO with Lawrence Chan

    Your domain name is your address, but prospective clients need to be guided to your business. Sit down with photographer and SEO (search engine optimization) whiz Lawrence Chan as he shares his top ten SEO tips to ensure you are on the first page of a prospective client’s internet search.

  9. Pricing Questions

    Jasmine answers a range of pricing questions. Business expenses go beyond just Photoshop, Lightroom, and equipment; how does a small business owner best track and manage expenses? How do you understand wedding and overall business profitability? Jasmine shares the final class assignment.

  10. Goodbyes and The Definition of Success

    The reSTARt community closes the course, yet the network and relationships continue. What are Jasmine and community members’ most important takeaways? Change isn’t always constant - what can you do if you don’t see changes in your expected timeline? What actions can you take right now?

Reviews

a Creativelive Student
 

Jasmine Star is a "star". I was so inspired by her and her marketing. She has got her brand defined perfectly. She is a brilliant woman. The way she thinks about building a brand and never deviating from her vision is amazing. She is also very humble and her stories about growing up were so heartfelt. She is a true story of rags to riches. I came away with a ton of respect for her and a wealth of information. If you are exhausted trying to be a photographer for everyone, and not going in a strong direction-buy this now! The transformation in the three photographers that participated, from their improvement in shooting to their amazing new websites, will inspire you so much. Do you want to transform your business? They grew in three months the amount it will take you three years to do on your own.

a Creativelive Student
 

THANK YOU Jasmine for this precious lessons, you teach us! only i re-start watching my course today and i already feel some new inspiration to take my business to next level, you talk a lot and that good energy always helps to put this motivation on. Still do a good work! CS