Restart

Lesson 24 of 28

Networking

 

Restart

Lesson 24 of 28

Networking

 

Lesson Info

Networking

I need to start this action by stating the question really obvious, which is that I am incredibly awkward, sure, like when I'm with my computer or with a presentation and I have my notes that's fine, but if I am in a social situation by myself, all that are off and my husband jd can even I admit that he gets a little worried for me in social situations every time I leave for a conference or a mixer on my own, he usually give me a pep talk, and it sounds something like you'll be fine don't talk too much when you get nervous don't hide in the corners and whatever you do, stay away from the buffet station. I am the queen of finding distractions and event and food is my number one crutch, because when I'm eating food, oh, my mouth is full, I can't talk to you, so what I continued to do is stuff my mouth so I don't have to talk to people. I am being really honest with you guys. Through the years I have learned that one I have to eat before I go to an event, so then I don't have an excuse to...

hoard the buffet station and I I actually wrote about my first networking event in exposed magazine and I want to be honest about that event and I'm going to read a portion of it now so that I can be really before we get into this networking portion. We arrived at the venue when he was beautiful on unbelievably gorgeous courtyard filled with gorgeous people drinking gorgeous bubbly drinks. I fiddled with my purse then I checked my cellphone I tapped on my foot then I checked my cell phone again I started the periphery of the party and had no idea how to mingle. It was like a posh version of double dutch and I didn't know how to jump in. I tried to strike up conversations but it seemed like once they realized I was new and inexperienced they quickly moved on. I collected business cards in rapid succession but had no idea to whom they belonged or whether I follow up. The more parties I attended, the more I discovered how much they were the same air kiss ting toasting and networking. It was unfortunate I was in terrible and all three things page eighty seven. Now the rest of the story goes on to detail the valuable lessons that I learned from that networking event but I want to bring all of us on the same page right now I think that most of us have our own social crutches when we get into social situations and when we network we immediately fall back into what feels comfortable but we have to realize that networking can be slightly uncomfortable and during episode one at the end of episode one we hosted a cocktail hour where everybody just kind of like hung out and we had the cameras roll around to capture just behind the scene footage so I'm already kind of thing the ono's oh no come on you guys this is real you know you know film this is already way put together a short video showing a few of the slightly awkward moments that happen no yeah wait I never thought you were meteo okay I intentionally placed that such a warm and fuzzy ones exactly way point that was edited there was like an hour I was hungry I want to clarify he touched it put it back but he did go back in eat it that way video was not just to get a good laugh it really wasn't and did not want to put anybody out on blessed but what it does show is that when we're not conscious of how we network that is what happens or not conscious of our face and how we react to people when they're talking to us that is really what happened and so before you cast the first stone and the audience let me talk to editors and we will bring out networking is extraordinarily uncomfortable I will be the first person to admit this, so we're gonna cruise through this section we're going to get you a few tips teo network a little bit better the first hit being resist the urge to show up late now it's always common for us to show up thirty minutes late because it gives us like the cool factor. However, if you're socially awkward or don't know how to approach people in a situation when you show a blade, it already looks that people are already in their conversations talking and have a hard time approaching them if you show up right on time or even a little bit early groups or clicks haven't formed, so showing up on time gets you right into the groove and starts you talking which warm things up naturally now to ask easy questions the last thing you want to do is wait around on the periphery for people to approach you because chances are people are just I'm uncomfortable in that situation as you are, teo get the conversation started it's it's very hard and yet so simple you can simply keep it real and I have used this a thousand times and I'm not even get a front may I join the conversation because there's nothing worked out the worst in you walking up in you're like, just have them open the circle and let them know that here there here we go. Oh, and when it comes to asking easy questions, listen to their replies. Melissa was, she said, well, while we were watching a video she's like, I'm just a really good listener, yes, probably is a very good listener, but as you listen intently, make sure you incorporate what they're saying back in your responses, or even if you follow up with them later, let them know that you were listening to a lot of times you go to these and and then you're like on to the next person, so asking questions and make sure and listen to the replies, ditch the sales pitch. A lot of times, networking is about building a relationship, you don't want to go there and simply assume, what can you do for me, it's more about what can we do for each other? That's the mindset you want to go walking into any sort of networking or mixture or cocktail hour, or even if you're meeting with a group of friends that's gonna be important now, theo idea at a networking event or a mixer is simply to get the conversation started, that is all. At a later point in time, you will find a unique way to follow up in person that away that plays to your strengths four share your passion a lot of times especially if you're networking with the group of photographers like we are now we can all say hey, we got started four years ago and then we ended there but the more you talk about what got you into photography if you're in mixed company it makes your story stick out so what what did get you into photography sure you picked up a camera two years ago but was it when he went on a trip to europe or in my situation when my mom was battling cancer I wanted to pick up the camera and document her story then I fell in love with that passion and I wanted to parlay it into weddings immediately after I got married so finding your passion and finding a way to share with other people really keeps a dynamic conversation in five this one's for melissa smile ok what happens is that it naturally puts you at ease it's a psychological physical connection when you smile you have to force yourself to be confident and comfortable and what happens is when people see you smile they naturally smile and when two people are smiling and you're not talking chances are you'll walk up to each other and it's an easy icebreaker with no words e okay nicky don't hurt nicky but then after the after party we have a cocktail of our party after everyone should be walking around like hey how's it going your conversation another will not be cameras there tonight six don't hijack the conversation what happens and I have been very guilty of this is that you become really nervous and then you just talk talk talk, talk, talk and what I started realizing was I would leave the party and realize wow I talked way too much and I didn't like the person I was talking about and it was about me and I would think back to the people I really liked who resonated with me at a networking event or who did I see I was like wow that person is really working a room and it's the person who's listening it's a person who's engaging the person who remembers your name at the end of the party and they say bye nicky and you're like we met forty five minutes ago those small things make people genuine and really care about the relationship afterwards lastly remember to follow up that's going to be that's going to be a key because it's not enough just to get the relationship started it's enough to get the exchange going that's what you want to do for your business so question from jodi harris who says how many networking events do you attend per month or how do you decide which ones to attend in my market it seems that there there's networking meeting almost every day that is a really good question I'm a terrible networker I'll be very, very, very honest. It takes every ounce of energy and gumption to get up and go. So I probably go to a networking event once or twice a quarter, and I choose them on the largest group and the most diverse group, because I just don't always want to hang out with photographers. I want to hang out with florists and coordinators, and so the best ones would be, if possible, any sort of blawg, like a wedding blogger mixer or wedding magazine mixer or any sort of industry mixer. Sometimes there's like a new venue that wants to have a party or, like melissa's open house tomorrow. That is an event that I would want to go to, because I would want to meet people at the venue, and also the other people that are represented. So I'm a little more strategic, because it could be really taxing and exhausting.

Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Develop and provide a consistent brand experience to your clients
  • Conduct streamlined client communication with confidence
  • Produce portfolio pieces that represent your brand
  • Launch an efficient marketing plan with the resources you have at hand
  • Revamp your pricing structure for maximum profitability

ABOUT JASMINE’S CLASS:

This is not your regular one-off workshop - this is a three month long relaunch of your photography business that will produce lasting change.

Join world-renowned photographer and business strategist Jasmine Star and the reSTARt community in a deep dive to transform your business. Learn how to inject your true self into your brand as an entrepreneur, armed with a toolkit of photography skills, formidable online presence, and a powerful business plan. This is not just watching - this is action: Jasmine walks you through the steps to run a successful photography studio and challenges you to answer the difficult questions along the way.

WHO THIS CLASS IS FOR:

This class is for new photographers and professional photographers of all experience levels interested in launching or revamping their own business.

ABOUT YOUR INSTRUCTOR:

Jasmine Star guides entrepreneurs to build a brand and market it on social media. After quitting law school, she picked up a camera, built an internationally recognized business, and teaches others how to do the same. In addition to chasing wild dreams, Jasmine works with her husband and grumpy dog, and you'll likely find her walking her hometown streets of Newport Beach, California with a box of gluten free donuts. 

Connect with Jasmine online: Website | Facebook | Twitter | Instagram | Snapchat -> @thejasminestar

Lessons

  1. Introduction to reSTARt

    Meet Jasmine Star and reSTARt’s three highlighted photographers: Nikki, Ryan, and Marissa. What will you accomplish through this course? What common struggles do photography entrepreneurs face and how will reSTARt arm you with the necessary tools and strategies?

  2. Client Email Communication

    Research shows the most important factors in getting hired by new clients. Jasmine dives into the business of photography and how to cater to your target market. Learn how to streamline your email communication with potential clients using effective templates, hear Jasmine’s feedback, and get your first assignment.

  3. Email Response Homework

    Review your improved client correspondence with the class as Jasmine answers live questions from the studio and web audience. How can you best showcase your personality via email? What’s an appropriate email length?

  4. What is a Brand?

    A brand is beyond a business name, logo, and business cards. What is your brand and how can you enrich the experiences you provide to your clients? Why is this important and what impact will this have on your business?

  5. Consultations: the Art of the Interview

    Phone and in-person interviews make or break a booking. The good news is you don’t need naturally stellar people skills to conduct a great interview. Learn how to approach client meetings with confidence and ease: learn how to decipher meeting patterns and plan for them, which questions to ask, how to respond to your client’s needs, and how to present your services in an authentic way. Receive your next assignment: a conversation map.

  6. Client Meeting Q&A

    Jasmine answers web and live questions regarding client meetings: how do you communicate with family members? How do you manage client communication within your team? What should you bring and how do you wrap it up?

  7. Branding

    How do you approach defining your brand? What are brand words and how may your type of photography affect them? Jasmine demonstrates how to shoot for your brand words with a clip of an actual shoot and models how to think through your branding action plan.

  8. Shooting Experience: Shooting for your Brand

    Professional photography goes far beyond the products you produce: learn how to ensure the best shooting experience for your clients, work with a stylist, and shoot for your brand. Jasmine, Nikki, Ryan, and Melissa provide you the rare opportunity to see a shoot in action with live feedback.

  9. Shoot Review and Q&A

    Reflect on the shoot with the class and prepare for your next assignment. Jasmine wraps up the first day by answering questions and addressing how to balance who you are and who you want to be as a professional photographer.

  1. Introduction and Day 1 Recap

    Class resumes and we learn the progress Nikki, Ryan, and Melissa have made over the past month. Jasmine reviews the steps you’ve taken to restart your own photography business and the focus of the next installment of classes.

  2. The Viewer Experience

    Why is the viewer experience essential to a successful business? How can you develop your online presence to reflect your brand and attract your target market? Receive your next assignment and create your client profile.

  3. Prospective Client Online Review

    Making your contact information available online does not guarantee bookings from prospective clients. Your website and blog are your online storefront; learn how to structure both to provide a smooth and consistent experience for your audience. Watch real critique of Nikki, Ryan, and Melissa’s websites.

  4. How to Strengthen Your Online Experience

    How can you build a high quality online presence that reflects who you are personally and professionally? Your next assignment is a photo safari - the first step to strengthening your online storefront.

  5. Website Design with Promise Tangeman

    Design guru Promise Tangeman shares the top three ways you can improve your online presence and advises on how to best work with graphic designers. Learn the necessary components for easy navigation and hear her feedback regarding Nikki, Ryan, and Melissa’s websites.

  6. Website Design Q&A

    Get your website makeover questions answered: how do you approach developing a style or look? How do you write content? What should your “About Me” section include? How can you do usability testing?

  7. Shooting Experience, Day 2

    Today’s shoot is drastically different - simple with limited props. Jasmine ups the ante and pressure, pushing the three photographers to make changes in real time. Watch and learn how to give specific directions, achieve intentional yet natural looking poses, create story through actions, and diversify your portfolio within the same pose.

  8. Pitfalls of Pricing

    Pull apart your business structure and analyze your pricing model. Learn the most common pitfalls of pricing and how to maximize your profitability in different packages. How do fixed costs and outsourcing factor in? Why aren’t you booking more weddings? Prepare for your next assignment.

  9. One on Ones and Q&A

    Jasmine responds class needs and answers one-on-one questions, covering coordinating shoots, business names, getting feedback from clients, charging sales tax, working overtime, balancing your personal and professional online presence, and more.

  1. Introduction: Change + Struggle

    The class reconvenes; Jasmine reviews what we’ve tackled together thus far and shares the progress the reSTARt community has made over the past month, from networking to new websites.

  2. Reintroduction to Photographers

    How have Nikki, Ryan, and Melissa implemented what they’ve learned in the past 30 days? What does it mean to transition from part-time to full-time?

  3. Marketing Strategies

    Traditional forms of marketing can be costly and not as accessible to small business owners. Jasmine teaches you how to use the marketing materials you already have at hand to execute an effective strategy that won’t drain your bank account. She shares what she did to maximize her profitability to what it is today.

  4. Marketing Q&A

    What factors should you consider in submitting weddings for publication? Do you blog every wedding? How do you work with cinematographers? What are the best marketing investments? Jasmine answers surfacing questions and we hear from past CreativeLive students regarding the right tools for them.

  5. Website Reveal with Promise Tangeman

    Promise is back in the studio with the big reveal: see how Nikki, Ryan, and Melissa’s websites have transformed to improve their online presence. Promise shares her tips on how to communicate with a designer during the revision process.

  6. Networking

    A lone wolf does not build a successful photography business. Whether you’re dedicated to wedding photography, portrait photography, or pet photography, networking with new people is essential. Jasmine shares her own struggles, her best networking tips, and a secretly filmed video.

  7. Social Media

    What advantages and disadvantages do different social media platforms provide and how do you best leverage them to grow your business? How do you network with industry connections and clients via social media? Jasmine demonstrates the power of effective social media strategy with real examples.

  8. SEO with Lawrence Chan

    Your domain name is your address, but prospective clients need to be guided to your business. Sit down with photographer and SEO (search engine optimization) whiz Lawrence Chan as he shares his top ten SEO tips to ensure you are on the first page of a prospective client’s internet search.

  9. Pricing Questions

    Jasmine answers a range of pricing questions. Business expenses go beyond just Photoshop, Lightroom, and equipment; how does a small business owner best track and manage expenses? How do you understand wedding and overall business profitability? Jasmine shares the final class assignment.

  10. Goodbyes and The Definition of Success

    The reSTARt community closes the course, yet the network and relationships continue. What are Jasmine and community members’ most important takeaways? Change isn’t always constant - what can you do if you don’t see changes in your expected timeline? What actions can you take right now?

Reviews

a Creativelive Student
 

Jasmine Star is a "star". I was so inspired by her and her marketing. She has got her brand defined perfectly. She is a brilliant woman. The way she thinks about building a brand and never deviating from her vision is amazing. She is also very humble and her stories about growing up were so heartfelt. She is a true story of rags to riches. I came away with a ton of respect for her and a wealth of information. If you are exhausted trying to be a photographer for everyone, and not going in a strong direction-buy this now! The transformation in the three photographers that participated, from their improvement in shooting to their amazing new websites, will inspire you so much. Do you want to transform your business? They grew in three months the amount it will take you three years to do on your own.

a Creativelive Student
 

THANK YOU Jasmine for this precious lessons, you teach us! only i re-start watching my course today and i already feel some new inspiration to take my business to next level, you talk a lot and that good energy always helps to put this motivation on. Still do a good work! CS