Skip to main content


Lesson 11 of 28

The Viewer Experience



Lesson 11 of 28

The Viewer Experience


Lesson Info

The Viewer Experience

I did have the opportunity to speak to the r re starters a couple days ago, and I did explain that it's going to be a dense day so yesterday I mean excuse me last month, it was the three experiences that we covered, the client communication, the client and the shooting experience, and that was stuff that we can go home and tangibly do and feel like we're making so much progress this month it's going to be so much more tactile hands on, I have so much to do work, so we're going to see a lot of people find reasons why they can't do it. You don't have the ability to have those reasons because I'm going to be on top of you guys and anybody at home, if they're beginning to feel frustrated, should be able to turn to you guys and you should be able to say I know where you are, but I'm doing it and you could too. So the first. So we spoke with three experiences last month. Today we're gonna be focusing on two experiences were going to be focusing on the viewer experience, which have alternatel...

y labeled the your online store front, and then the second experience we're talking about is the pitfalls of pricing the reason I decided to focus on these two experiences today is because this is where a lot of photographers get stuck specifically in how to create a website that's reflective of them, and that really feels like them, and then all of a sudden, they're pricing so way spoke about getting new clients last month, and we spoke about it spoke about establishing your business early on, when once these things get going, you're gonna want to raise your prices, and this is where most photographers get caught in the weeds I'm getting ahead of myself. So what we're going to do now is we're gonna get started specific day on this and where you're going to focus on the understand the importance of your website and your block. This creates what I call a visual experience what people are experiencing online with you. Now this experience is different. The online experience is different than the first three experiences that we spoke about because those three experiences deal directly with you. They're emailing with you, they're talking with you where they're shooting with you. I say these two experiences in regards to the online because they do this in the comfort of their home and their office on their tablet on their phone. So it's a division of you but it's, not you personally, so this is really important to have something that's reflective of you. Now today we're going to talk about why the viewer experience is important and then we're gonna talk about how to create a powerful online storefront, so to kind of dynamic things and then we're going to push each other to think differently about what we do and why we do it. So we're first asked, why is your online storefront important? My online store front is important for me in these following ways, but I want you to think about what you want your online storefront to accomplish. So I think I referred to my website and my blog's as my online store front because it's, what people see in front of them and it's how they couldn't cope by my services, right the same way that we buy our clothes away, that we buy things from amazon that's what I want you guys to start thinking about this is how people are, quote unquote buying u if they're not seeing you directly in person. Now we know that a good a good brand is a series of experiences now if you had to guess what clients were having with your online experience, what would you think? No, I don't want you to vocalize this I'm not gonna put you on blast, but it's important for you to ask yourself understand to put yourself in the shoes of the people that are viewing your website candidly, like you randomly came across your web site what do you think about it? I think it's going to be really open conversation now every every aspect because I know I have an online store front every aspect of my website and my blog's are made with intention and today I'm going to help you figure out your intentions so that when you make your website you can answer and say to people this is why I made these decisions and this is why I am putting this section and my website because this is what I ultimately want to attract when I was intentional my website I I wanted the following results so three main things for you if you have the ability at home to watch or you guys here when we come back from the break if you guys want to have pens or pencils just to doodle we can get you something like that to number one thing that I wanted with my website was I wanted to attract a specific client nicky spoke about this earlier I showcased I showcase now more of what I want to shoot versus pretty pictures so things that I wanted to shoot I wanted to shoot outdoor weddings I wanted to shoot non traditional weddings and I wanted bright wanted to attract brides who had attentions to detail so if my photos did not rep a showcase this then they were pulled just like what nicky did so bravo great job like that we're going now the second component to this I was unafraid to showcase more of who I was now there's some of you at this table who are far more comfortable showcasing who you are and their people at this table who are less comfortable showcasing who you are we're going to get into the specifics in the second in mom in a past course I spoke about the theory of attracting and repelling this idea that you want to attract people who are like you and you want to repel people who are not like you and a lot of times photographers want to showcase pretty photos on the web sites because they're pretty photos and they're kind of afraid I don't want to offend somebody what if? What if they don't like this that's it better because what happens is the more that you put out, what what you like and who you are people are attracted to what you like and who you are so there's less time faking the funk and dealing with miscommunications at a later point in time they thought like me they felt like me you want your clients to think like you and feel like you cousin they implicitly understands you. Secondly, what I wanted it to do on the web for me was I wanted my website to solicit validity that was a big thing when somebody went postal website, I want her to say this isn't a girl with a hobby, this is a girl who has a profession that's going to be a big thing, so a strong brand, wherever you are. If you're on the high end or low end it's too, create an experience that that bride wants to share. It doesn't matter if you're charging a thousand dollars for ten thousand dollars for your wedding. If you have a website that she's excited to see, she wants to sit, share it with her mom with her mom with her mother in law with her friends. And guess what she's doing she's marketing and advertising for you that's how I get more and more clients, which is easy for you. And how much is this costing so far? Nothing, it's, just a lot of elbow grease. Third, I wanted you that I wanted my website to do was I help? I wanted my website to help build grant because the brand is a siri's of experiences, so we're creating experience. How are people feeling about what they see? What opinions are people having about your storefront? What kind of opinions do you have when you go to store friends that you like, so if any of you shop online there are some times where you go to shopping cart you're like oh, this is so nice easy what okay amazon one click the end of me seriously there's a moratorium on me it's buying books on amazon but it's so easy it's like one click it's that experience which is why I go there beyond any other book retailer on the web now I'm not saying that your services should be one click although if you got it like that good for you but that kind of experience that joy going there getting excited I have not bought something because the website was confusing or I didn't like and I just went well done you're not the only one absolutely you're totally I couldn't agree more with this now the last thing you want for somebody to go to your website is to not have an opinion so they go to your website they think nice website cool and then they move on because you're in competition with so many people I would rather have somebody come to our website and be like I don't like this girl I think that we would not get along anything he would be a bad fit great we were never supposed to work together to begin with how can your website gives somebody a distinct feeling they like you or they don't that's the goal for your website starting out next month all of this is going to lead me to your first homework assignment, so the first step is going to entail making a checklist in answering the following questions. The first question is who is your ideal client now when you're creating this ideal client, I want you to create a client profile this is really specific let your mind go wild talk about where your bride shops talk about where's what she splurges on if you're a portrait photographer and you shoot children described the mom who's buying your services if this mom is a p t a mom if she's the mom that because at five o'clock in the morning to make her kids a warm breath office and then do their hair with little red bows and she's the president of pita write that down, write down all that whole story so then you know this is my client now I know how to go after these fortune five hundred companies do a ton of rnd research and development on why you shop where you shop and why you shop where you shop and yet what do we do? We're just like I hope somebody books me wait no dreamer up, dreamer up and then figure out a marketing plan to go after her that's what we're getting into episode too, but first you need to figure out who your ideal client is secondly are you showcasing what you want to shoot? Nicky took out babies and families correct she doesn't want to shoot that anymore good for you I had to come to that decision early on in my career I started shooting families in babies because I can get two hundred or two hundred fifty dollars to show up and shoot a family for an hour and then turn over a disc and it was ok money but the referral started coming in and then I started realizing I don't want to shoot babies and families that's not what I'm called to dio so I cut it cold turkey and instead I went and worked for free at weddings forthe shooting. Why change your career to something that you're not adjoining? If you're gonna change your career, make sure I think you wanted precisely how I was feeling precisely and that's not everybody's cup of tea but to me I knew I only wanted to do weddings so I'm not going to take the funk and do anything I don't want to do so first thing who is your ideal client? Second thing are you showcasing what you want to shoot third are you showcasing who you are? This is going to be a big thing with your new website I want teo I want to feel you and I want you to again I'm going to say, whose I want you to lose off those pages I want to click on every single page and see your thumbprint it's gonna be a lot of hard work, but I know that you guys can do because I feel like you guys are ready for it. Fourthly is your online is your online presence a conversation piece? Is it a website regardless if you're high end or low end? Is it a website that your that your prospective clients want to send to their brides maids that want to chat about you and wedding forums they want that they're at work and then they send it to their mom. Can you say yes about your website like that right now? If you can speaking about indians, you know, so the homework then becomes if your answer is no, then you have thirty days to implement these changes. Now there are going to be some people who can say, oh, I can't afford to get a new website. I can't a lot of reasons outside of money you could still do the outline of your ideal client that doesn't cost any money. You could still showcase what you want to shoot that does not cost any money you could still showcase who you are by judging a few parts of your website will get into the specifics of how and maybe that last one is you're really is your online presence. A conversation piece, maybe that's going to be the ones require more work. But three out of four are possible without any money, just a little bit of time.

Class Description


  • Develop and provide a consistent brand experience to your clients
  • Conduct streamlined client communication with confidence
  • Produce portfolio pieces that represent your brand
  • Launch an efficient marketing plan with the resources you have at hand
  • Revamp your pricing structure for maximum profitability


This is not your regular one-off workshop - this is a three month long relaunch of your photography business that will produce lasting change.

Join world-renowned photographer and business strategist Jasmine Star and the reSTARt community in a deep dive to transform your business. Learn how to inject your true self into your brand as an entrepreneur, armed with a toolkit of photography skills, formidable online presence, and a powerful business plan. This is not just watching - this is action: Jasmine walks you through the steps to run a successful photography studio and challenges you to answer the difficult questions along the way.


This class is for new photographers and professional photographers of all experience levels interested in launching or revamping their own business.


Jasmine Star guides entrepreneurs to build a brand and market it on social media. After quitting law school, she picked up a camera, built an internationally recognized business, and teaches others how to do the same. In addition to chasing wild dreams, Jasmine works with her husband and grumpy dog, and you'll likely find her walking her hometown streets of Newport Beach, California with a box of gluten free donuts. 

Connect with Jasmine online: Website | Facebook | Twitter | Instagram | Snapchat -> @thejasminestar


  1. Introduction to reSTARt

    Meet Jasmine Star and reSTARt’s three highlighted photographers: Nikki, Ryan, and Marissa. What will you accomplish through this course? What common struggles do photography entrepreneurs face and how will reSTARt arm you with the necessary tools and strategies?

  2. Client Email Communication

    Research shows the most important factors in getting hired by new clients. Jasmine dives into the business of photography and how to cater to your target market. Learn how to streamline your email communication with potential clients using effective templates, hear Jasmine’s feedback, and get your first assignment.

  3. Email Response Homework

    Review your improved client correspondence with the class as Jasmine answers live questions from the studio and web audience. How can you best showcase your personality via email? What’s an appropriate email length?

  4. What is a Brand?

    A brand is beyond a business name, logo, and business cards. What is your brand and how can you enrich the experiences you provide to your clients? Why is this important and what impact will this have on your business?

  5. Consultations: the Art of the Interview

    Phone and in-person interviews make or break a booking. The good news is you don’t need naturally stellar people skills to conduct a great interview. Learn how to approach client meetings with confidence and ease: learn how to decipher meeting patterns and plan for them, which questions to ask, how to respond to your client’s needs, and how to present your services in an authentic way. Receive your next assignment: a conversation map.

  6. Client Meeting Q&A

    Jasmine answers web and live questions regarding client meetings: how do you communicate with family members? How do you manage client communication within your team? What should you bring and how do you wrap it up?

  7. Branding

    How do you approach defining your brand? What are brand words and how may your type of photography affect them? Jasmine demonstrates how to shoot for your brand words with a clip of an actual shoot and models how to think through your branding action plan.

  8. Shooting Experience: Shooting for your Brand

    Professional photography goes far beyond the products you produce: learn how to ensure the best shooting experience for your clients, work with a stylist, and shoot for your brand. Jasmine, Nikki, Ryan, and Melissa provide you the rare opportunity to see a shoot in action with live feedback.

  9. Shoot Review and Q&A

    Reflect on the shoot with the class and prepare for your next assignment. Jasmine wraps up the first day by answering questions and addressing how to balance who you are and who you want to be as a professional photographer.

  1. Introduction and Day 1 Recap

    Class resumes and we learn the progress Nikki, Ryan, and Melissa have made over the past month. Jasmine reviews the steps you’ve taken to restart your own photography business and the focus of the next installment of classes.

  2. The Viewer Experience

    Why is the viewer experience essential to a successful business? How can you develop your online presence to reflect your brand and attract your target market? Receive your next assignment and create your client profile.

  3. Prospective Client Online Review

    Making your contact information available online does not guarantee bookings from prospective clients. Your website and blog are your online storefront; learn how to structure both to provide a smooth and consistent experience for your audience. Watch real critique of Nikki, Ryan, and Melissa’s websites.

  4. How to Strengthen Your Online Experience

    How can you build a high quality online presence that reflects who you are personally and professionally? Your next assignment is a photo safari - the first step to strengthening your online storefront.

  5. Website Design with Promise Tangeman

    Design guru Promise Tangeman shares the top three ways you can improve your online presence and advises on how to best work with graphic designers. Learn the necessary components for easy navigation and hear her feedback regarding Nikki, Ryan, and Melissa’s websites.

  6. Website Design Q&A

    Get your website makeover questions answered: how do you approach developing a style or look? How do you write content? What should your “About Me” section include? How can you do usability testing?

  7. Shooting Experience, Day 2

    Today’s shoot is drastically different - simple with limited props. Jasmine ups the ante and pressure, pushing the three photographers to make changes in real time. Watch and learn how to give specific directions, achieve intentional yet natural looking poses, create story through actions, and diversify your portfolio within the same pose.

  8. Pitfalls of Pricing

    Pull apart your business structure and analyze your pricing model. Learn the most common pitfalls of pricing and how to maximize your profitability in different packages. How do fixed costs and outsourcing factor in? Why aren’t you booking more weddings? Prepare for your next assignment.

  9. One on Ones and Q&A

    Jasmine responds class needs and answers one-on-one questions, covering coordinating shoots, business names, getting feedback from clients, charging sales tax, working overtime, balancing your personal and professional online presence, and more.

  1. Introduction: Change + Struggle

    The class reconvenes; Jasmine reviews what we’ve tackled together thus far and shares the progress the reSTARt community has made over the past month, from networking to new websites.

  2. Reintroduction to Photographers

    How have Nikki, Ryan, and Melissa implemented what they’ve learned in the past 30 days? What does it mean to transition from part-time to full-time?

  3. Marketing Strategies

    Traditional forms of marketing can be costly and not as accessible to small business owners. Jasmine teaches you how to use the marketing materials you already have at hand to execute an effective strategy that won’t drain your bank account. She shares what she did to maximize her profitability to what it is today.

  4. Marketing Q&A

    What factors should you consider in submitting weddings for publication? Do you blog every wedding? How do you work with cinematographers? What are the best marketing investments? Jasmine answers surfacing questions and we hear from past CreativeLive students regarding the right tools for them.

  5. Website Reveal with Promise Tangeman

    Promise is back in the studio with the big reveal: see how Nikki, Ryan, and Melissa’s websites have transformed to improve their online presence. Promise shares her tips on how to communicate with a designer during the revision process.

  6. Networking

    A lone wolf does not build a successful photography business. Whether you’re dedicated to wedding photography, portrait photography, or pet photography, networking with new people is essential. Jasmine shares her own struggles, her best networking tips, and a secretly filmed video.

  7. Social Media

    What advantages and disadvantages do different social media platforms provide and how do you best leverage them to grow your business? How do you network with industry connections and clients via social media? Jasmine demonstrates the power of effective social media strategy with real examples.

  8. SEO with Lawrence Chan

    Your domain name is your address, but prospective clients need to be guided to your business. Sit down with photographer and SEO (search engine optimization) whiz Lawrence Chan as he shares his top ten SEO tips to ensure you are on the first page of a prospective client’s internet search.

  9. Pricing Questions

    Jasmine answers a range of pricing questions. Business expenses go beyond just Photoshop, Lightroom, and equipment; how does a small business owner best track and manage expenses? How do you understand wedding and overall business profitability? Jasmine shares the final class assignment.

  10. Goodbyes and The Definition of Success

    The reSTARt community closes the course, yet the network and relationships continue. What are Jasmine and community members’ most important takeaways? Change isn’t always constant - what can you do if you don’t see changes in your expected timeline? What actions can you take right now?


a Creativelive Student

Jasmine Star is a "star". I was so inspired by her and her marketing. She has got her brand defined perfectly. She is a brilliant woman. The way she thinks about building a brand and never deviating from her vision is amazing. She is also very humble and her stories about growing up were so heartfelt. She is a true story of rags to riches. I came away with a ton of respect for her and a wealth of information. If you are exhausted trying to be a photographer for everyone, and not going in a strong direction-buy this now! The transformation in the three photographers that participated, from their improvement in shooting to their amazing new websites, will inspire you so much. Do you want to transform your business? They grew in three months the amount it will take you three years to do on your own.

a Creativelive Student

THANK YOU Jasmine for this precious lessons, you teach us! only i re-start watching my course today and i already feel some new inspiration to take my business to next level, you talk a lot and that good energy always helps to put this motivation on. Still do a good work! CS