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Lesson 15 of 28

Website Design Q&A



Lesson 15 of 28

Website Design Q&A


Lesson Info

Website Design Q&A

These are thes air, kind of still in the design website blawg. We'll just kind of asked a variety of questions, is that ok? Great. So the first question casey olim had asked had had asked, you said research, do your homework on topography and fonts. What does that look like? And how do I start doing that? This is actually cassie olam. She came and was part of a remember I'm sort of the studio audience last month, so this is great. Hi, cassie, if you're watching it's going to be really important for research to start up in places you already like there's, no sense if you don't necessarily find yourself attracted teo vintage stylings looking at vintage topography, saying, going to the store and buying an old book, or looking at vintage font, say on pinterest that's not going to lead you in the right direction. First, find out what you like, what your interests are in general. So a little bit ago, we talked about clean and modern sites, and I suggested going teo on architectural website o...

r architectural digest magazine, so, depending on what you are naturally attracted, teo, I think that's going to be the first place to start so in cathy's particular situation, once she finds out her branding words, and then she creates her inspiration board. It'll be a good starting point for her to say for her to say where my now and then where do I want to go? And I would look at magazines that she likes you confined such varying types of typography. If you look at esquire, vogue and w and then you look at women's day, women's journal and lucky magazine. Three very different magazines catering t three six very different readers when you're looking at the font and typography in each of those magazines, it's attracting a certain type of reader. So cassie should start at first least going to magazines that she likes and start pulling fonts that she likes. Great. I know we had talked about that before, but I'm glad that you dove in a little bit more. Thank you. And this is a question that just came in, which I like from lg twenty six kes when creating a website, design, photographs and text are all important elements, but what do you do when you are a horrible writer? Outsource that's my answer for everything there's a couple ways that it could work if you have a friend who is a great writer, see if that friend will help you because a friend can talk about you in ways that, you know you can't necessarily talk about yourself. Actually, if it's totally okay with promise, I think promise and I kind of talked about this before, but she had talked about me possibly writing and it's nothing has solidified yet, so we're still working on it but me writing her bio because she has a hard time talking about herself and she thought, well, what if I just depend on a friend to describe it in a way in a third person? So that's one way to do it or there are professional writers that you khun turn to an inner circles, reach out on the facebook restart group and see if anybody is really good at writing bios or if that is not an option for you. Start with the three and three rule right three unique things about yourself and three things you like to dio so unique things about yourself could be that you like to, I don't know jump in puddles in the rain or that you were scared of puppies as a child and you really, really wanted to my little pony and things that you like to dio you love to shoot weddings you love to go on long walks with your husband and your dog, and you really are inspired by fashion magazines if you wrote a sentence on each of those things, the last I heard was that six sentences equal a paragraph a paragraph is more than enough information for a bio to present yourself in a personal capacity done that's also the three way love that playing the three great I like mustard on my french fries do you really do my thing on your franchise? Okay, now that he knows in the city packets of mustard that's, my little legs something funny about exactly that cute funny about that is just mean you actually would can't wait staring you would do that. Okay. Lisa h photo from highlands ranch, colorado asked on your about paige if you are a photographer, most photographers have pictures of themselves on their about page I have a face from behind the camera what should I include on my about paige? If I don't want to put pictures of myself, I'm going to challenge her to rethink her perspective because she's asking, what do I want to do if I don't want to post a photo? I don't think that's the question I think the photo I mean, I think the question should be, how do I get more comfortable? Because I need the photo on my website and that's going to be a much deeper and personal question, but I challenge her because if she can't convince herself to get in front of a camera, how then could she convince a client to get in front of hers? And that's really straightforward and honest and forgive me if I rub her the wrong way but I really do mean that it's going to be find a friend that you trust and have that friend take some photos that you feel like you and if you need liquid courage, have a glass of champagne make a day of it find three of your favorite things if you feel like your brand is a natural organic and real, find a field somewhere take a bottle of veuve poppet, celebrate yourself, get a little warm and fuzzy center in the field and have conversations with your friend behind the lens your friend in an hour could probably take three hundred photos and what you need is one for your website and I'm sure she could possibly do that she does not feel good with with who she is on thie outside it's probably a manifestation of not being okay with who you are on the inside I'm sorry did I say that wrong if it came out inappropriate, it was actually the inverse I really want right now. No no ideo I feel like I'm talking really won't get no that's why I asked you because I knew you'd have a great answer for that ok, well, thank you it's really good so this was a question from jenna culture, which was cute said I have heard that you should do the mom test and watch your mom navigate your site without helping her that way you know where your user gaps are way with that and then I added onto that what other ways would you recommend doing sort of down and dirty usability testing to make sure that people are figuring out where to go that's great and that means you're done teo that your mom and your dad perfect perfect inside I would not have thought of it that way, but jenna offers great insight. Give your new website to your mom and see how she navigates it perfect that's a great litmus test of navigate and night forget it navigation and then handed over teo a a diverse geographic, a diverse group of people so you want to start with people who are your target market. So if you're shooting brides, the average age between offer brides are somewhere in the ballpark of like twenty one to thirty two give give the site teo one or two potential brides gave it to a high school or give it to your mom. The more people that use your site, the better aggregate information they're going to get, I have a question from you as mean, who says regarding branding and website websites that represent you? What do you recommend for a husband wife team who are very different personality wise we can't seem to agree, and it's brought our design site to a halt. I'm not stylistically advanced either, so I can impress my expertise and veto him help oh, no, this isn't a burning question, this is a relationship question we need to have a separate show entirely for husband and wife team without knowing without knowing the entirety of of the situation. I do think it's kind of deep, because if both people have such distinct opinions about where the brand should be, the conversation should then change from what I want, tio what we both agree on, so it has to be a mutually exclusive decision that they're both onboard with so let's say, hypothetically, he's really into architecture and she's really into vintage bird cages? Those two will have a very hard time mixing, but if they were able to say, well, I don't like, I don't like I'm chairs and I don't like vintage bird cages. Well, what are things that we do like for them to compile a list first of yeses as opposed to nose? Because when you approach this situation from like a negative standpoint, I don't like that I don't like that I don't like that I think it's going to create like an acrimonious relationship first started with things that you're both mutually like find out like go to home depot look at the paint section, walk through the tabs of the paint sections what colors do you like? What colors do you like? What colors you like? And then all of a sudden when you compare all of your color swatches, maybe there's going to be a color that you both agree on that you think okay? At least this is a good starting point coming from a place of yes, great advice. So we have ah diverse set of people and photographers who are watching us here, and magdalena asks if your website is geared towards fashion and commercial, does it need to be as friendly and personal, personable? And one of that sort of thinking about is your if your clients are people versus say, a business, I think cannot you answered it correctly. First, I will say as a caveat, I'm not a fashion or commercial photographer. My knee jerk reaction would say it. No, it does not need to be it's personal because you're higher. I mean, you're selling tio a company or hyatt hiring years, sell your service to stylist or whatever the case may be, so it doesn't have to be so warm and fuzzy because we have to understand our clients are bride and most brides are buying out of personal relationships, end of emotion, corporations not so much so again, I'm not a commercial photographer, but my knee jerk reaction would say, no. It doesn't have to be that way. But maybe chase jarvis could offer a little bit of insight into that. Teo.

Class Description


  • Develop and provide a consistent brand experience to your clients
  • Conduct streamlined client communication with confidence
  • Produce portfolio pieces that represent your brand
  • Launch an efficient marketing plan with the resources you have at hand
  • Revamp your pricing structure for maximum profitability


This is not your regular one-off workshop - this is a three month long relaunch of your photography business that will produce lasting change.

Join world-renowned photographer and business strategist Jasmine Star and the reSTARt community in a deep dive to transform your business. Learn how to inject your true self into your brand as an entrepreneur, armed with a toolkit of photography skills, formidable online presence, and a powerful business plan. This is not just watching - this is action: Jasmine walks you through the steps to run a successful photography studio and challenges you to answer the difficult questions along the way.


This class is for new photographers and professional photographers of all experience levels interested in launching or revamping their own business.


Jasmine Star guides entrepreneurs to build a brand and market it on social media. After quitting law school, she picked up a camera, built an internationally recognized business, and teaches others how to do the same. In addition to chasing wild dreams, Jasmine works with her husband and grumpy dog, and you'll likely find her walking her hometown streets of Newport Beach, California with a box of gluten free donuts. 

Connect with Jasmine online: Website | Facebook | Twitter | Instagram | Snapchat -> @thejasminestar


  1. Introduction to reSTARt

    Meet Jasmine Star and reSTARt’s three highlighted photographers: Nikki, Ryan, and Marissa. What will you accomplish through this course? What common struggles do photography entrepreneurs face and how will reSTARt arm you with the necessary tools and strategies?

  2. Client Email Communication

    Research shows the most important factors in getting hired by new clients. Jasmine dives into the business of photography and how to cater to your target market. Learn how to streamline your email communication with potential clients using effective templates, hear Jasmine’s feedback, and get your first assignment.

  3. Email Response Homework

    Review your improved client correspondence with the class as Jasmine answers live questions from the studio and web audience. How can you best showcase your personality via email? What’s an appropriate email length?

  4. What is a Brand?

    A brand is beyond a business name, logo, and business cards. What is your brand and how can you enrich the experiences you provide to your clients? Why is this important and what impact will this have on your business?

  5. Consultations: the Art of the Interview

    Phone and in-person interviews make or break a booking. The good news is you don’t need naturally stellar people skills to conduct a great interview. Learn how to approach client meetings with confidence and ease: learn how to decipher meeting patterns and plan for them, which questions to ask, how to respond to your client’s needs, and how to present your services in an authentic way. Receive your next assignment: a conversation map.

  6. Client Meeting Q&A

    Jasmine answers web and live questions regarding client meetings: how do you communicate with family members? How do you manage client communication within your team? What should you bring and how do you wrap it up?

  7. Branding

    How do you approach defining your brand? What are brand words and how may your type of photography affect them? Jasmine demonstrates how to shoot for your brand words with a clip of an actual shoot and models how to think through your branding action plan.

  8. Shooting Experience: Shooting for your Brand

    Professional photography goes far beyond the products you produce: learn how to ensure the best shooting experience for your clients, work with a stylist, and shoot for your brand. Jasmine, Nikki, Ryan, and Melissa provide you the rare opportunity to see a shoot in action with live feedback.

  9. Shoot Review and Q&A

    Reflect on the shoot with the class and prepare for your next assignment. Jasmine wraps up the first day by answering questions and addressing how to balance who you are and who you want to be as a professional photographer.

  1. Introduction and Day 1 Recap

    Class resumes and we learn the progress Nikki, Ryan, and Melissa have made over the past month. Jasmine reviews the steps you’ve taken to restart your own photography business and the focus of the next installment of classes.

  2. The Viewer Experience

    Why is the viewer experience essential to a successful business? How can you develop your online presence to reflect your brand and attract your target market? Receive your next assignment and create your client profile.

  3. Prospective Client Online Review

    Making your contact information available online does not guarantee bookings from prospective clients. Your website and blog are your online storefront; learn how to structure both to provide a smooth and consistent experience for your audience. Watch real critique of Nikki, Ryan, and Melissa’s websites.

  4. How to Strengthen Your Online Experience

    How can you build a high quality online presence that reflects who you are personally and professionally? Your next assignment is a photo safari - the first step to strengthening your online storefront.

  5. Website Design with Promise Tangeman

    Design guru Promise Tangeman shares the top three ways you can improve your online presence and advises on how to best work with graphic designers. Learn the necessary components for easy navigation and hear her feedback regarding Nikki, Ryan, and Melissa’s websites.

  6. Website Design Q&A

    Get your website makeover questions answered: how do you approach developing a style or look? How do you write content? What should your “About Me” section include? How can you do usability testing?

  7. Shooting Experience, Day 2

    Today’s shoot is drastically different - simple with limited props. Jasmine ups the ante and pressure, pushing the three photographers to make changes in real time. Watch and learn how to give specific directions, achieve intentional yet natural looking poses, create story through actions, and diversify your portfolio within the same pose.

  8. Pitfalls of Pricing

    Pull apart your business structure and analyze your pricing model. Learn the most common pitfalls of pricing and how to maximize your profitability in different packages. How do fixed costs and outsourcing factor in? Why aren’t you booking more weddings? Prepare for your next assignment.

  9. One on Ones and Q&A

    Jasmine responds class needs and answers one-on-one questions, covering coordinating shoots, business names, getting feedback from clients, charging sales tax, working overtime, balancing your personal and professional online presence, and more.

  1. Introduction: Change + Struggle

    The class reconvenes; Jasmine reviews what we’ve tackled together thus far and shares the progress the reSTARt community has made over the past month, from networking to new websites.

  2. Reintroduction to Photographers

    How have Nikki, Ryan, and Melissa implemented what they’ve learned in the past 30 days? What does it mean to transition from part-time to full-time?

  3. Marketing Strategies

    Traditional forms of marketing can be costly and not as accessible to small business owners. Jasmine teaches you how to use the marketing materials you already have at hand to execute an effective strategy that won’t drain your bank account. She shares what she did to maximize her profitability to what it is today.

  4. Marketing Q&A

    What factors should you consider in submitting weddings for publication? Do you blog every wedding? How do you work with cinematographers? What are the best marketing investments? Jasmine answers surfacing questions and we hear from past CreativeLive students regarding the right tools for them.

  5. Website Reveal with Promise Tangeman

    Promise is back in the studio with the big reveal: see how Nikki, Ryan, and Melissa’s websites have transformed to improve their online presence. Promise shares her tips on how to communicate with a designer during the revision process.

  6. Networking

    A lone wolf does not build a successful photography business. Whether you’re dedicated to wedding photography, portrait photography, or pet photography, networking with new people is essential. Jasmine shares her own struggles, her best networking tips, and a secretly filmed video.

  7. Social Media

    What advantages and disadvantages do different social media platforms provide and how do you best leverage them to grow your business? How do you network with industry connections and clients via social media? Jasmine demonstrates the power of effective social media strategy with real examples.

  8. SEO with Lawrence Chan

    Your domain name is your address, but prospective clients need to be guided to your business. Sit down with photographer and SEO (search engine optimization) whiz Lawrence Chan as he shares his top ten SEO tips to ensure you are on the first page of a prospective client’s internet search.

  9. Pricing Questions

    Jasmine answers a range of pricing questions. Business expenses go beyond just Photoshop, Lightroom, and equipment; how does a small business owner best track and manage expenses? How do you understand wedding and overall business profitability? Jasmine shares the final class assignment.

  10. Goodbyes and The Definition of Success

    The reSTARt community closes the course, yet the network and relationships continue. What are Jasmine and community members’ most important takeaways? Change isn’t always constant - what can you do if you don’t see changes in your expected timeline? What actions can you take right now?


a Creativelive Student

Jasmine Star is a "star". I was so inspired by her and her marketing. She has got her brand defined perfectly. She is a brilliant woman. The way she thinks about building a brand and never deviating from her vision is amazing. She is also very humble and her stories about growing up were so heartfelt. She is a true story of rags to riches. I came away with a ton of respect for her and a wealth of information. If you are exhausted trying to be a photographer for everyone, and not going in a strong direction-buy this now! The transformation in the three photographers that participated, from their improvement in shooting to their amazing new websites, will inspire you so much. Do you want to transform your business? They grew in three months the amount it will take you three years to do on your own.

a Creativelive Student

THANK YOU Jasmine for this precious lessons, you teach us! only i re-start watching my course today and i already feel some new inspiration to take my business to next level, you talk a lot and that good energy always helps to put this motivation on. Still do a good work! CS