Sales, Sales, Sales.
Class Description
People love to buy ... but people hate to be sold to. If this is true for you, too, why would you ever want to be perceived as a salesperson? Most of us don't.
This course not only covers the nuts and bolts of achieving great sales but goes far beyond, with the intention of priming you to consistently sell your work for what it's truly worth - and to create even better relationships with clients who will appreciate a better experience. If you own your own small business, you are in a 100% sales commission job. Tamara Lackey has worked in a 100%-commission based sales role for 15 years, achieving remarkable success in sales before she ever picked up a camera professionally.
Tamara will show you exactly how she maintains a consistently high sales average in multiple genres, sharing how to conquer fear of criticism and self-doubt to make the entire process significantly more enjoyable and she will showcase detailed evaluations of each in-studio audience member's sales sessions to show what works, what doesn't, and how you may be killing your sales!
Lessons
1Problems with Sales2What is a Salesperson?
3You and Your Sales
4Why People Buy
5Who People Love to Buy From
6Building Rapport and Trust with Clients
7The Sales Process
8How to Stop Feeling Awkward About Sales
9The DOs and DON'Ts of the Sales Process
10More DOs and DON'Ts
11An End-to-End Process That Works
1Selling Your Photography
2Step-by-Step Sales, Part I
3Interview: George Varanakis
4Step-by-Step Sales, Part 2
5Active Listening
6Pricing
7Past Student Testimonial: Nikki
8Student Evaluation: Carey's E-mails
9Student Evaluation: Nicole
10Student Evaluation: Lori
11Stop Giving Up Too Soon
12Skype Call with Charlie Engle
13Making Good Images into Bestselling Images
1Student Evaluation: Michael
2Shooting for Maximum Client Satisfaction
3Prepping for the Shoot
4Shoot: Family Session
5Post-Shoot Family Debrief
6Family Image Review Session
7Print and Product Options
8Boosting Your Energy for Sales
9On Regrets
10Handling Criticism, Lack of Confidence, and Self Doubt