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SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

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Lessons

Class Trailer

Chapter 1: Introduction

1

Intro- Course Overview

01:28

Chapter 2: SEO 101

2

What is a Search Engine, and how do they work

05:40
3

What Kind of Work do SEO Practitioners Do

02:01
4

Popular Tools for SEO

05:55
5

The Evolution of Google's Algo

03:24
6

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

7

Analysis Introduction

03:09
8

Reporting your Findings

02:51
9

Checking Google's Index

04:12
10

Checking Google Search Console

04:46
11

Setting up Crawler Tools

04:47
12

Interpreting Crawler Tool Reports

08:14
13

Interpreting Page Speed Tool Reports

03:35
14

Checking Schema Markup

02:57
15

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

16

Content Audit - Introduction

01:12
17

Basic Keyword Research

03:34
18

How to Determine What Type of Content You Should Create

03:31
19

Qualitative Content Audit

03:25
20

How to Take Your Content Inventory

07:55
21

Reviewing site Architecture

03:54
22

Keyword Optimization

06:29
23

Keyword Gap Analysis

06:18
24

Keyword Opportunity Sizing

06:24
25

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

26

Competitive Link Audit

05:24
27

How to Find Short Term Opportunities

07:15
28

How to Check if a Domain Link is High Quality

02:06
29

The -Oops Something Happened- Audit

08:14
30

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

31

Finding Great Contributors on Fiverr

03:15
32

Finding Great Contributors with Ahrefs

00:48
33

Finding Contact Info using NinjaOutreach

03:42
34

Sending Emails Through NinjaOutreach

05:24
35

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

36

SEO Project Management - Introduction

00:52
37

Wireframing and Product Specs

03:27
38

Reporting on the progress of your work using Asana

05:38
39

A word on Weekly-Monthly Reporting

08:21
40

Reporting Your SEO Impact

04:01
41

Top Tips for Project Managers

07:18
42

Quiz: Chapter 7: Project Management

Final Quiz

43

Final Quiz

Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Know what a search engine is and understand how it works.
  • Build an expert SEO strategy from scratch.
  • Understand the evolution of Google’s algorithm and how it works today.
  • Create optimized online content and perform a qualitative content audit.
  • Know your way around all of the most popular tools that SEO specialists currently use including free and paid options.
  • Report the progress of our work to your stakeholders in a succinct way.
  • Thoroughly check Google’s Index and Google Search Console.
  • Set up Crawler Tools and interpret Crawler Tool reports.
  • Perform a professional competitive link audit.

ABOUT CLEOSIE'S CLASS:

Every successful business drives traffic through Google and the first 5 organic results on the first page account for 67% of all search clicks. With so much at stake, you need to make sure that your website ranks number one every time in order to get noticed.

In this project-based class filled with expert tips & tricks for launching and scaling a successful SEO campaign, you’ll learn how to perform a professional technical SEO analysis, content audit and link audit. You’ll also learn the basic theory behind SEO, how Google’s algorithm works and how to perform in-depth research, analysis and reporting.

By the end of this class, you’ll know how to build and implement an expert SEO strategy from scratch to ensure that your site consistently ranks at the top.

WHAT YOU WILL LEARN:

  • An overview of the basic principles of SEO theory
  • How Google’s algorithm works for ranking web pages
  • A professional framework for doing the job of an SEO specialist
  • SEO project management principles including reporting your SEO impact
  • Professional templates to report your SEO findings
  • How to interpret page speed tool reports and check schema markup
  • How to perform a keyword gap analysis and keyword opportunity sizing
  • How to find high-quality contributors for your site and send mails through NinjaOutreach

WHO THIS CLASS IS FOR:

  • Marketing managers and reps needing to gain a solid handle on SEO
  • Anyone wanting to start a professional career in SEO
  • SEO specialists wanting to improve on their skills
  • Business and site owners wanting more organic traffic
  • Web programmers, designers, front end and full stack developers looking to diversify their skillset
  • All levels of experience

ABOUT YOUR INSTRUCTORS:

An SEO expert with 12+ years as an in-house specialist and consultant, Cleo is a successful entrepreneur and business owner with a focus on hiring and training freelancers to scale their organic marketing efforts.

Class Materials

Bonus Materials with Purchase

SEO Research Spreadsheet