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Intro- Course Overview

Lesson 1 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

Intro- Course Overview

Lesson 1 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

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Lesson Info

1. Intro- Course Overview

Lessons

Class Trailer

Chapter 1: Introduction

1

Intro- Course Overview

01:28

Chapter 2: SEO 101

2

What is a Search Engine, and how do they work

05:40
3

What Kind of Work do SEO Practitioners Do

02:01
4

Popular Tools for SEO

05:55
5

The Evolution of Google's Algo

03:24
6

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

7

Analysis Introduction

03:09
8

Reporting your Findings

02:51
9

Checking Google's Index

04:12
10

Checking Google Search Console

04:46
11

Setting up Crawler Tools

04:47
12

Interpreting Crawler Tool Reports

08:14
13

Interpreting Page Speed Tool Reports

03:35
14

Checking Schema Markup

02:57
15

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

16

Content Audit - Introduction

01:12
17

Basic Keyword Research

03:34
18

How to Determine What Type of Content You Should Create

03:31
19

Qualitative Content Audit

03:25
20

How to Take Your Content Inventory

07:55
21

Reviewing site Architecture

03:54
22

Keyword Optimization

06:29
23

Keyword Gap Analysis

06:18
24

Keyword Opportunity Sizing

06:24
25

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

26

Competitive Link Audit

05:24
27

How to Find Short Term Opportunities

07:15
28

How to Check if a Domain Link is High Quality

02:06
29

The -Oops Something Happened- Audit

08:14
30

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

31

Finding Great Contributors on Fiverr

03:15
32

Finding Great Contributors with Ahrefs

00:48
33

Finding Contact Info using NinjaOutreach

03:42
34

Sending Emails Through NinjaOutreach

05:24
35

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

36

SEO Project Management - Introduction

00:52
37

Wireframing and Product Specs

03:27
38

Reporting on the progress of your work using Asana

05:38
39

A word on Weekly-Monthly Reporting

08:21
40

Reporting Your SEO Impact

04:01
41

Top Tips for Project Managers

07:18
42

Quiz: Chapter 7: Project Management

Final Quiz

43

Final Quiz

Lesson Info

Intro- Course Overview

first I want to say congrats on taking the first step towards your journey to becoming a great SEO practitioner and I am honored to have the opportunity to Burscough coach. This course is for those who are relatively new to S. C. O. And the S. C. O. Veterans. If you're relatively new to S. C. O. We give a nice overview of S. C. O. Theory and S. C. 01 on one, we'll cover the ranking factors, discuss what are the different types of SEO specialists jobs, what tools of the trades and how google's algorithm works for ranking web pages. If you're an experienced practitioner, feel free to skip this section and go straight into the work which is my personal framework for doing the day to day work of an S SEO specialist, particularly str analysis. SeO strategy, building content and building links. Just don't forget to download all the files for the next section because we'll use them throughout the course and last but definitely not least. We'll go over tips and tricks for reporting the progres...

s of your work to your various stakeholders. We'll also talk about common challenges you'll face in executing your campaign, how to overcome them and other S. C. O. Project management tips, exciting. Yes. So without further ado let's jump straight into S. C. 0101. We'll give you a quick overview, walkthrough of S. C. O. Theory and again please download all the files in the next section as they will be used throughout the course

Class Materials

Bonus Materials with Purchase

SEO Research Spreadsheet