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Interpreting Page Speed Tool Reports

Lesson 13 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

Interpreting Page Speed Tool Reports

Lesson 13 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

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Lesson Info

13. Interpreting Page Speed Tool Reports

Lessons

Class Trailer

Chapter 1: Introduction

1

Intro- Course Overview

01:28

Chapter 2: SEO 101

2

What is a Search Engine, and how do they work

05:40
3

What Kind of Work do SEO Practitioners Do

02:01
4

Popular Tools for SEO

05:55
5

The Evolution of Google's Algo

03:24
6

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

7

Analysis Introduction

03:09
8

Reporting your Findings

02:51
9

Checking Google's Index

04:12
10

Checking Google Search Console

04:46
11

Setting up Crawler Tools

04:47
12

Interpreting Crawler Tool Reports

08:14
13

Interpreting Page Speed Tool Reports

03:35
14

Checking Schema Markup

02:57
15

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

16

Content Audit - Introduction

01:12
17

Basic Keyword Research

03:34
18

How to Determine What Type of Content You Should Create

03:31
19

Qualitative Content Audit

03:25
20

How to Take Your Content Inventory

07:55
21

Reviewing site Architecture

03:54
22

Keyword Optimization

06:29
23

Keyword Gap Analysis

06:18
24

Keyword Opportunity Sizing

06:24
25

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

26

Competitive Link Audit

05:24
27

How to Find Short Term Opportunities

07:15
28

How to Check if a Domain Link is High Quality

02:06
29

The -Oops Something Happened- Audit

08:14
30

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

31

Finding Great Contributors on Fiverr

03:15
32

Finding Great Contributors with Ahrefs

00:48
33

Finding Contact Info using NinjaOutreach

03:42
34

Sending Emails Through NinjaOutreach

05:24
35

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

36

SEO Project Management - Introduction

00:52
37

Wireframing and Product Specs

03:27
38

Reporting on the progress of your work using Asana

05:38
39

A word on Weekly-Monthly Reporting

08:21
40

Reporting Your SEO Impact

04:01
41

Top Tips for Project Managers

07:18
42

Quiz: Chapter 7: Project Management

Final Quiz

43

Final Quiz

Lesson Info

Interpreting Page Speed Tool Reports

All right, last but not least. It's time to check page speed or how quickly does the page load for users. Now, it's important to note that it's not specifically page speed that google measures, it's time to paint, which is when a user first sees an image or copy. So here we go. So page speed, you must monitor it now. Sites like site bulb and screaming frog, they do monitor page speed but their recommendations are less robust. So I recommend using the standalone tool in addition to those tools and here's this tool, google page speed insights first. Let's start by typing in our domain Putting in the home page 1st. It gives you an option of desktop versus mobile. If there are different recommendations, I would highly prioritize mobile first because google has mobile index then it gives you a score here and it gives you a health range here. Next you see first content, full paint, this is how long it takes for users to see something. You know, it's not how long it takes the page to load in ...

its entirety, but how long it takes them to see something and that correlates to these images down here. 4.7 seconds you say? Okay, 1234. Close to five seconds until the user sees this image. Now, can we reduce that time so that the users are less likely to bounce. That's what pace speed optimization is all about. Next. You see all the opportunities here here are the recommendations that they have in priority order and they tell you everything about the recommendation and give you examples that you can include in your scr research spreadsheet. And finally they also show you the things that are not wrong with the site. And so you have a running tally of what tests you've passed now. All of this is great. But it doesn't mean anything without a point of comparison. If you're ranking for a news related term, you're probably in a search with a whole bunch of news pages and they all probably honestly have a page speed of 90 to 100. But if you're trying to rank for hotels in des Moines Iowa, those are usually dynamically generated pages that just have a list of hotels that might change once a month, once a week or a couple of hours a day. So with those kind of pages are slower and you and you're competing with the same terms, you want to make sure that it's your relatively faster than your competitors. So let's check one of our competitors, we found out previously common sense media dot org, also ranked for kids health dot org. And it's a little bit slower than our domain. And that's great with that said, we're not trying to rank the home page, that's not our primary page. We're trying to rank the blog post, the service pages all the long tail of pages that we saw that were index and they have different codes in the homepage. So let's check them. This page doesn't rank that well for sleep sleep treatments, sleep apnea and this is our page and you see it's got a score of 37 compare that to Common sense Media's page, which is very close to the home page speed. So this is maybe why this page ranks much better than our page. And so maybe in this case page speed is very important for these queries, but less important for homepage related queries. And so that's all for this lesson. Record your findings in the spreadsheet and see in the next lesson.

Class Materials

Bonus Materials with Purchase

SEO Research Spreadsheet