Checking Schema Markup
next, if you have content already on your site, it's important that this content appear as many of Google's unique, certain features as possible, what are certain features, you see them all the time actually, knowledge panels, quick questions and answers maps, even star ratings. Google has moved beyond the 10 blue links phase where they only displayed website links and they now give users a unique way of discovering content on their results page. Sometimes they even pull information from the bottom result to display above the first result on their page. If they think that helps users access information easier, A large chunks of clicks go to these features so it's important that you understand how to optimize your site to make sure they appear in these features in this section. We'll show you how to check to make sure your optimized for each feature and how to make sure that Google is reading the code on your site, schema is basically is code that allows your your page to appear in diff...
erent ways on google's search results. You can see here, this is Q and a then there's quick answer boxes. If you type in some keywords like effects. See here you have a quick answer, you have a Q A. Sometimes you even see star ratings on these excerpts and you also what you have is breadcrumbs, you can see any of them have breadcrumbs, this has there you go, breadcrumbs here, but it's just basically how you structure your site and it makes it easy for google to more semantically understand what's going on, You can even see dates here. So all this is done with schema in particular schema dot org. And it's google has a great tester for this and you just google it schema, markup tester, you put in your your l and then it'll look something like this and it'll tell you how many errors you have by schema types. We have breadcrumbs, zero errors, zero warnings, one item, no problems. But we have a lot of problems with the medical schema here for this web page. By contrast, this is health line, No problems at all. zero warnings, zero errors. And you can see the different types of description. There's last review, there's even reviewed by author, all these kind of things you can mark up your page. So Google can really understand who's writing the content, the author and what this page is about. So that's schema.