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Checking Schema Markup

Lesson 14 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

Checking Schema Markup

Lesson 14 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

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Lesson Info

14. Checking Schema Markup

Lessons

Class Trailer

Chapter 1: Introduction

1

Intro- Course Overview

01:28

Chapter 2: SEO 101

2

What is a Search Engine, and how do they work

05:40
3

What Kind of Work do SEO Practitioners Do

02:01
4

Popular Tools for SEO

05:55
5

The Evolution of Google's Algo

03:24
6

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

7

Analysis Introduction

03:09
8

Reporting your Findings

02:51
9

Checking Google's Index

04:12
10

Checking Google Search Console

04:46
11

Setting up Crawler Tools

04:47
12

Interpreting Crawler Tool Reports

08:14
13

Interpreting Page Speed Tool Reports

03:35
14

Checking Schema Markup

02:57
15

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

16

Content Audit - Introduction

01:12
17

Basic Keyword Research

03:34
18

How to Determine What Type of Content You Should Create

03:31
19

Qualitative Content Audit

03:25
20

How to Take Your Content Inventory

07:55
21

Reviewing site Architecture

03:54
22

Keyword Optimization

06:29
23

Keyword Gap Analysis

06:18
24

Keyword Opportunity Sizing

06:24
25

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

26

Competitive Link Audit

05:24
27

How to Find Short Term Opportunities

07:15
28

How to Check if a Domain Link is High Quality

02:06
29

The -Oops Something Happened- Audit

08:14
30

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

31

Finding Great Contributors on Fiverr

03:15
32

Finding Great Contributors with Ahrefs

00:48
33

Finding Contact Info using NinjaOutreach

03:42
34

Sending Emails Through NinjaOutreach

05:24
35

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

36

SEO Project Management - Introduction

00:52
37

Wireframing and Product Specs

03:27
38

Reporting on the progress of your work using Asana

05:38
39

A word on Weekly-Monthly Reporting

08:21
40

Reporting Your SEO Impact

04:01
41

Top Tips for Project Managers

07:18
42

Quiz: Chapter 7: Project Management

Final Quiz

43

Final Quiz

Lesson Info

Checking Schema Markup

next, if you have content already on your site, it's important that this content appear as many of Google's unique, certain features as possible, what are certain features, you see them all the time actually, knowledge panels, quick questions and answers maps, even star ratings. Google has moved beyond the 10 blue links phase where they only displayed website links and they now give users a unique way of discovering content on their results page. Sometimes they even pull information from the bottom result to display above the first result on their page. If they think that helps users access information easier, A large chunks of clicks go to these features so it's important that you understand how to optimize your site to make sure they appear in these features in this section. We'll show you how to check to make sure your optimized for each feature and how to make sure that Google is reading the code on your site, schema is basically is code that allows your your page to appear in diff...

erent ways on google's search results. You can see here, this is Q and a then there's quick answer boxes. If you type in some keywords like effects. See here you have a quick answer, you have a Q A. Sometimes you even see star ratings on these excerpts and you also what you have is breadcrumbs, you can see any of them have breadcrumbs, this has there you go, breadcrumbs here, but it's just basically how you structure your site and it makes it easy for google to more semantically understand what's going on, You can even see dates here. So all this is done with schema in particular schema dot org. And it's google has a great tester for this and you just google it schema, markup tester, you put in your your l and then it'll look something like this and it'll tell you how many errors you have by schema types. We have breadcrumbs, zero errors, zero warnings, one item, no problems. But we have a lot of problems with the medical schema here for this web page. By contrast, this is health line, No problems at all. zero warnings, zero errors. And you can see the different types of description. There's last review, there's even reviewed by author, all these kind of things you can mark up your page. So Google can really understand who's writing the content, the author and what this page is about. So that's schema.

Class Materials

Bonus Materials with Purchase

SEO Research Spreadsheet