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Content Audit - Introduction

Lesson 16 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

Content Audit - Introduction

Lesson 16 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

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Lesson Info

16. Content Audit - Introduction

Lessons

Class Trailer

Chapter 1: Introduction

1

Intro- Course Overview

01:28

Chapter 2: SEO 101

2

What is a Search Engine, and how do they work

05:40
3

What Kind of Work do SEO Practitioners Do

02:01
4

Popular Tools for SEO

05:55
5

The Evolution of Google's Algo

03:24
6

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

7

Analysis Introduction

03:09
8

Reporting your Findings

02:51
9

Checking Google's Index

04:12
10

Checking Google Search Console

04:46
11

Setting up Crawler Tools

04:47
12

Interpreting Crawler Tool Reports

08:14
13

Interpreting Page Speed Tool Reports

03:35
14

Checking Schema Markup

02:57
15

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

16

Content Audit - Introduction

01:12
17

Basic Keyword Research

03:34
18

How to Determine What Type of Content You Should Create

03:31
19

Qualitative Content Audit

03:25
20

How to Take Your Content Inventory

07:55
21

Reviewing site Architecture

03:54
22

Keyword Optimization

06:29
23

Keyword Gap Analysis

06:18
24

Keyword Opportunity Sizing

06:24
25

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

26

Competitive Link Audit

05:24
27

How to Find Short Term Opportunities

07:15
28

How to Check if a Domain Link is High Quality

02:06
29

The -Oops Something Happened- Audit

08:14
30

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

31

Finding Great Contributors on Fiverr

03:15
32

Finding Great Contributors with Ahrefs

00:48
33

Finding Contact Info using NinjaOutreach

03:42
34

Sending Emails Through NinjaOutreach

05:24
35

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

36

SEO Project Management - Introduction

00:52
37

Wireframing and Product Specs

03:27
38

Reporting on the progress of your work using Asana

05:38
39

A word on Weekly-Monthly Reporting

08:21
40

Reporting Your SEO Impact

04:01
41

Top Tips for Project Managers

07:18
42

Quiz: Chapter 7: Project Management

Final Quiz

43

Final Quiz

Lesson Info

Content Audit - Introduction

now that we've run a basic technical SEO audit and have a good idea of what's blocking google from crawling index and ranking our pages. Let's take a look at the pages themselves to see if they're worthy of ranking in this lesson. We'll do a quick content audit with the goal of figuring out if our pages are competitive enough to rank for the keywords that we want to rank for. You'll want to do a content audit when you're at the beginning of a campaign, it's sort of like taking inventory. So you know which pages need to be optimized when a single pages not ranking well and there hasn't been any link or technical changes to the site in a while, when google launches a new algo update and you see many new sites being affected by the algo update, you may want to reevaluate your content. And finally, if you are your stakeholder planning to create a lot of pages, you want to audit. And let's get started with taking stock of all the pages. That's what's first, let's figure out what these pages...

are comprised of and how they're individually performing. So without further ado, let's jump straight to it.

Class Materials

Bonus Materials with Purchase

SEO Research Spreadsheet