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Basic Keyword Research

Lesson 17 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

Basic Keyword Research

Lesson 17 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

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Lesson Info

17. Basic Keyword Research

Lessons

Class Trailer

Chapter 1: Introduction

1

Intro- Course Overview

01:28

Chapter 2: SEO 101

2

What is a Search Engine, and how do they work

05:40
3

What Kind of Work do SEO Practitioners Do

02:01
4

Popular Tools for SEO

05:55
5

The Evolution of Google's Algo

03:24
6

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

7

Analysis Introduction

03:09
8

Reporting your Findings

02:51
9

Checking Google's Index

04:12
10

Checking Google Search Console

04:46
11

Setting up Crawler Tools

04:47
12

Interpreting Crawler Tool Reports

08:14
13

Interpreting Page Speed Tool Reports

03:35
14

Checking Schema Markup

02:57
15

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

16

Content Audit - Introduction

01:12
17

Basic Keyword Research

03:34
18

How to Determine What Type of Content You Should Create

03:31
19

Qualitative Content Audit

03:25
20

How to Take Your Content Inventory

07:55
21

Reviewing site Architecture

03:54
22

Keyword Optimization

06:29
23

Keyword Gap Analysis

06:18
24

Keyword Opportunity Sizing

06:24
25

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

26

Competitive Link Audit

05:24
27

How to Find Short Term Opportunities

07:15
28

How to Check if a Domain Link is High Quality

02:06
29

The -Oops Something Happened- Audit

08:14
30

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

31

Finding Great Contributors on Fiverr

03:15
32

Finding Great Contributors with Ahrefs

00:48
33

Finding Contact Info using NinjaOutreach

03:42
34

Sending Emails Through NinjaOutreach

05:24
35

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

36

SEO Project Management - Introduction

00:52
37

Wireframing and Product Specs

03:27
38

Reporting on the progress of your work using Asana

05:38
39

A word on Weekly-Monthly Reporting

08:21
40

Reporting Your SEO Impact

04:01
41

Top Tips for Project Managers

07:18
42

Quiz: Chapter 7: Project Management

Final Quiz

43

Final Quiz

Lesson Info

Basic Keyword Research

next up, first step in the content audit before we even start doing a content inventory where we figure out how many pages we have and what we rank for. We want to start with the basic keyword research framework. So here's how I think about keyword research when you need to do it and how to do it. So first off, you'll do keyword research when you're trying to figure out which pages on your site needs to be optimized and which ones don't. When you're launching a whole set of new pages on your site or launching a new domain or when you're shifting strategies as a business, say you no longer have one product line or you're trying to add a new product line. You'll do keyword research to support those launches. Now my keyword research always starts with the person in mind who is searching for our business. If we sell water heaters, what are the type of people that are searching for water heaters? People that probably need water heaters? People who live in probably colder climates, you know,...

that kind of framework. And in our case who are the type of people that are searching for kids health related stuff. Well, you get a hint by just looking at the homepage here. Parents site advice on Children's health behavior and growth from before birth through the teen years. I imagine that parents who are interested in their kids health are searching for this rather than the kids themselves. So what kinds of keywords, our kids, our parents typing in probably pink eye or maybe strep throat is really common amongst kids. So let's go and take one of these keywords, plug it into some rush and see what this site tells us. So I'm gonna start by doing strep throat. Okay. You can see 823,000 searches a month in the U. S. Happened with this keyword, 37,000 keywords that have a piece of this phrase. And then it also tells you who ranks 12 and three. What we can do here is go through the list of sites and look at each page that ranks. Let's take health line and see what other keywords this page ranks for because essentially what we found out is that if we want to rank for strep throat, we've got to create this kind of page and then if we create this kind of page, there's a question of how much traffic will we get and what other keywords will we rank for. So health line, which has this page that ranks for strep throat also ranks for 2700 other words and brings in 100 and 60, visits a month. Here's some of the other keywords that they rank for strep throat pictures. I imagine people searching for strep throat want to see some kind of picture, the symptoms are really important signs of strep throat similar to symptoms. So all these kind of keywords should be on our page. We should be writing about these things and this is how we're going to rank our page for as many keywords as possible and bring in a lot of traffic. And that's my framework for doing keyword research. You start with the person then you figure out from there what kind of key words that person would search for. You find competitors whose pages rank for those kind of keywords. And then we break down the page and figure out, okay, what's on this page? How many keywords? How many, how many words on this page? So that we can outrank our competitors? And that's how I do keyword research.

Class Materials

Bonus Materials with Purchase

SEO Research Spreadsheet