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How to Determine What Type of Content You Should Create

Lesson 18 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

How to Determine What Type of Content You Should Create

Lesson 18 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

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Lesson Info

18. How to Determine What Type of Content You Should Create

Lessons

Class Trailer

Chapter 1: Introduction

1

Intro- Course Overview

01:28

Chapter 2: SEO 101

2

What is a Search Engine, and how do they work

05:40
3

What Kind of Work do SEO Practitioners Do

02:01
4

Popular Tools for SEO

05:55
5

The Evolution of Google's Algo

03:24
6

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

7

Analysis Introduction

03:09
8

Reporting your Findings

02:51
9

Checking Google's Index

04:12
10

Checking Google Search Console

04:46
11

Setting up Crawler Tools

04:47
12

Interpreting Crawler Tool Reports

08:14
13

Interpreting Page Speed Tool Reports

03:35
14

Checking Schema Markup

02:57
15

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

16

Content Audit - Introduction

01:12
17

Basic Keyword Research

03:34
18

How to Determine What Type of Content You Should Create

03:31
19

Qualitative Content Audit

03:25
20

How to Take Your Content Inventory

07:55
21

Reviewing site Architecture

03:54
22

Keyword Optimization

06:29
23

Keyword Gap Analysis

06:18
24

Keyword Opportunity Sizing

06:24
25

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

26

Competitive Link Audit

05:24
27

How to Find Short Term Opportunities

07:15
28

How to Check if a Domain Link is High Quality

02:06
29

The -Oops Something Happened- Audit

08:14
30

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

31

Finding Great Contributors on Fiverr

03:15
32

Finding Great Contributors with Ahrefs

00:48
33

Finding Contact Info using NinjaOutreach

03:42
34

Sending Emails Through NinjaOutreach

05:24
35

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

36

SEO Project Management - Introduction

00:52
37

Wireframing and Product Specs

03:27
38

Reporting on the progress of your work using Asana

05:38
39

A word on Weekly-Monthly Reporting

08:21
40

Reporting Your SEO Impact

04:01
41

Top Tips for Project Managers

07:18
42

Quiz: Chapter 7: Project Management

Final Quiz

43

Final Quiz

Lesson Info

How to Determine What Type of Content You Should Create

often your clients or stakeholders will ask you to create content that will help them rank for the proposed keywords you suggested they focus on. So let's first go over how to figure out even what type of content that you should be creating. Then we'll dive into how to take keyword research and optimized each page with the most popular tools you used to craft your copy. Previously, we did keywords research for strep throat symptoms and we can click onto health lines page and see what makes them tick. But I like to first actually start with going back to google syrup and seeing what the serpent looks like and checking out a bunch of pages there and seeing what their title tags look like to help them stand out from the surface. And so let's start with that. I'll start by googling strep throat symptoms. You see there's a knowledge panel here, then there's these mark up. So if we marked up our page appropriately, we could are you or I could show up here and steal some clicks away from the ...

23 and four results. Now you can see the title tags and meta descriptions. You even see these little anchors that each of these pages have. These are anchors on the same page as you can see. Um, and they all get shown in the service here and that's great. So keep that in mind when creating our page. Maybe we wanna have anchors down the page, but also you look at the title tag, strep throat symptoms, eight signs you have strep versus the other title tags here, which symptoms and causes symptoms, pictures, diagnosis treatment. This is a question. This is pretty straightforward. So maybe we create a blog post and it can show up here or if, if we're going to create a standard symptoms causes and diagnosis page, we want to create a better title than the rest of them because this might help us with click through rate. And so I have a tool that helps you come up with a catchy title and shows you how it's gonna look in google. And let's go to that tool. So all you have to type in is actually C T R S C O mo Fo's and it should come up, yep. And this one emulate what you're title will look like on google so you can see if it's appropriate. So let's try strip throat center dums C- 30 FAA cues answered by expert ph D s still not being cut off. Great. Um, doctors, okay, so it'll show you where it cuts off and so how does this look compared to our competitors? Maybe it's better. Maybe it's worth in terms of keyword optimization, it might be better, slightly worse. But part of the goal is to get people to click through from google to your website and title tag optimization and your meta description are really important for that goal. And so that's the next step of the content audit. Trying to figure out what kind of content to create and what kind of title tags you should include for that content. So you stand out next, I'll show you how to do a qualitative audit using a great tool.

Class Materials

Bonus Materials with Purchase

SEO Research Spreadsheet