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Keyword Gap Analysis

Lesson 23 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

Keyword Gap Analysis

Lesson 23 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

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Lesson Info

23. Keyword Gap Analysis

Lessons

Class Trailer

Chapter 1: Introduction

1

Intro- Course Overview

01:28

Chapter 2: SEO 101

2

What is a Search Engine, and how do they work

05:40
3

What Kind of Work do SEO Practitioners Do

02:01
4

Popular Tools for SEO

05:55
5

The Evolution of Google's Algo

03:24
6

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

7

Analysis Introduction

03:09
8

Reporting your Findings

02:51
9

Checking Google's Index

04:12
10

Checking Google Search Console

04:46
11

Setting up Crawler Tools

04:47
12

Interpreting Crawler Tool Reports

08:14
13

Interpreting Page Speed Tool Reports

03:35
14

Checking Schema Markup

02:57
15

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

16

Content Audit - Introduction

01:12
17

Basic Keyword Research

03:34
18

How to Determine What Type of Content You Should Create

03:31
19

Qualitative Content Audit

03:25
20

How to Take Your Content Inventory

07:55
21

Reviewing site Architecture

03:54
22

Keyword Optimization

06:29
23

Keyword Gap Analysis

06:18
24

Keyword Opportunity Sizing

06:24
25

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

26

Competitive Link Audit

05:24
27

How to Find Short Term Opportunities

07:15
28

How to Check if a Domain Link is High Quality

02:06
29

The -Oops Something Happened- Audit

08:14
30

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

31

Finding Great Contributors on Fiverr

03:15
32

Finding Great Contributors with Ahrefs

00:48
33

Finding Contact Info using NinjaOutreach

03:42
34

Sending Emails Through NinjaOutreach

05:24
35

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

36

SEO Project Management - Introduction

00:52
37

Wireframing and Product Specs

03:27
38

Reporting on the progress of your work using Asana

05:38
39

A word on Weekly-Monthly Reporting

08:21
40

Reporting Your SEO Impact

04:01
41

Top Tips for Project Managers

07:18
42

Quiz: Chapter 7: Project Management

Final Quiz

43

Final Quiz

Lesson Info

Keyword Gap Analysis

All right. In the previous lesson we went over keyword optimization once we knew what are all the pages that we currently have. We were figuring it out. Okay. How do we optimize all these pages? What do we do with them? Do we add content? Do we change the title tag? Do we add images? And the process for that was to start with some Russia's on page. S C o checker, get your recommendations from there, then look at your competitors, figure out what keywords their ranking for. And then use this tool, SCM rushes writing assistant tool, which is a plug in for wordpress or google docs. Put all of your copy of your page in here along with those keywords and then we'll give you a whole bunch of recommendations around what other key words and phrases you should add tone of voice and all that kind of information. The next thing is to figure out, are there a set of pages that we haven't created that we should create. Maybe we could easily rank for coffee for instance, if we just had a coffee page ...

and we don't have a coffee page and I'll show you that process which begins with some Russia's keyword gap analysis. So here is some risky word gap analysis. And what I do is just start by putting in a competitor and here's MEDLINE Plus Gov and then kids health dot org. That's us and give you three different options. All keywords keywords that are unique to the first domain keywords that are common to both domains. Keywords that are not common to both domains and you can use all these to kind of figure out what to do and what to optimize and what it does. A great job of it shows you how much keywords med plus dot gov ranks for. And then what are the keywords that they rank for that? We don't Note. I've already filtered, but like if I remove this filter, you'll see something interesting. So this is a filtered list and this is the top 20. So I filtered for keywords that rank in the top for MedlinePlus. That's because the keywords that You know, you are all ranked in the top 20 they usually intend to rank for. So you'll see very highly relevant. But if I remove that filter, you'll see a whole sort of other Keywords that they're probably not trying to rank for like X videos. It's a porn site. I don't think a government site is trying to rank for this porn site, especially since it ranks in 80 80th position. So let's put back on that filter, less than 20. And now we're going to go through the list of keywords that they say that we don't rank for and then we want to see what kind of pages do we have that would represent that keyword that will tell us do we have a page dedicated to this keyword or not? And then if we need to create new keywords. So first thing to look at is okay remembering that, what are domains about and who are persona is. And would each key would be valuable to our group hemorrhoids MEDLINE. I can see a lot of americans and people wanting to know that but kids I don't think experience a lot of hemorrhoids so maybe not Adderall probably. So let's grab this keyword and see what google index we have what keyword we have that represents it. So this is the site operator again and I just put in the keyword and okay a th medicines so this is a list of a th medicines of them include these three here but no dedicated at are all page that's interesting. Okay let's go back And pick another one. So there's a chiropractor that's relevant. But you know what We didn't find a drug-related page. So let me try to find another drug and see if we have okay, amoxicillin, see if there's a dedicated page to that one same thing, not a dedicated page. So not only do we know that we don't have a single page for these and then we can say create these single pages but it's possible we might not have a template and if you put any drug in here let's try another drug. Actually we don't have a single page for it. And given how strong we rank in general, I I think it would be easy for us to rank for these kind of pages if we can create valuable pages that are specific for kids. So maybe the recommendation is getting a list of drugs that kids have had problems with. Maybe some of the opioids like like this one and talking about these drugs from the perspective of kids, how they access them, how they get prescriptions. What are the specific dangers to kids rather than adults? If we can make this page, maybe google will rank us for these terms and we can pull in even more traffic to the site. And so that's my process of doing keyword gap analysis when we can go through the list and find other types of keywords. But essentially what you want to do is find the keywords that your competitors trying to rank for try to find themes within those keywords. We just found drugs but maybe there's also certain diseases and then google it google to see what you have. Especially if you have a lot of pages, If you don't have that many pages, you can go back to your site architecture sheet but just google and see what comes up. Do you have a dedicated page to this or not? And if you don't, then you go into that whole writer planning process where you look at their content and then you try to create content around that and that's my process for the keyword gap analysis in the next video we're going to go over the keyword opportunity audit this process is for when you don't have any content at all and you're trying to decide, hey, should I go and create a whole bunch of content or not not just a new template for a site that already has a lot of rankings, But should you create thousands of pages and what is the opportunity for creating thousands of pages, I'll show you how to assess that opportunity and more in the next lesson.

Class Materials

Bonus Materials with Purchase

SEO Research Spreadsheet

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