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Keyword Opportunity Sizing

Lesson 24 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

Keyword Opportunity Sizing

Lesson 24 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

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Lesson Info

24. Keyword Opportunity Sizing

Lessons

Class Trailer

Chapter 1: Introduction

1

Intro- Course Overview

01:28

Chapter 2: SEO 101

2

What is a Search Engine, and how do they work

05:40
3

What Kind of Work do SEO Practitioners Do

02:01
4

Popular Tools for SEO

05:55
5

The Evolution of Google's Algo

03:24
6

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

7

Analysis Introduction

03:09
8

Reporting your Findings

02:51
9

Checking Google's Index

04:12
10

Checking Google Search Console

04:46
11

Setting up Crawler Tools

04:47
12

Interpreting Crawler Tool Reports

08:14
13

Interpreting Page Speed Tool Reports

03:35
14

Checking Schema Markup

02:57
15

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

16

Content Audit - Introduction

01:12
17

Basic Keyword Research

03:34
18

How to Determine What Type of Content You Should Create

03:31
19

Qualitative Content Audit

03:25
20

How to Take Your Content Inventory

07:55
21

Reviewing site Architecture

03:54
22

Keyword Optimization

06:29
23

Keyword Gap Analysis

06:18
24

Keyword Opportunity Sizing

06:24
25

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

26

Competitive Link Audit

05:24
27

How to Find Short Term Opportunities

07:15
28

How to Check if a Domain Link is High Quality

02:06
29

The -Oops Something Happened- Audit

08:14
30

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

31

Finding Great Contributors on Fiverr

03:15
32

Finding Great Contributors with Ahrefs

00:48
33

Finding Contact Info using NinjaOutreach

03:42
34

Sending Emails Through NinjaOutreach

05:24
35

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

36

SEO Project Management - Introduction

00:52
37

Wireframing and Product Specs

03:27
38

Reporting on the progress of your work using Asana

05:38
39

A word on Weekly-Monthly Reporting

08:21
40

Reporting Your SEO Impact

04:01
41

Top Tips for Project Managers

07:18
42

Quiz: Chapter 7: Project Management

Final Quiz

43

Final Quiz

Lesson Info

Keyword Opportunity Sizing

Okay. In the previous lesson, we did keyword gap analysis for our site and we figured out that there's a whole host of pages that our side kids health dot org should probably create. We figured out that they should probably create some pages around drugs and make them specific about kids, problems around those drugs. And if they can do this, there might be a lot of traffic that they can attract to their site and really build up their awareness for their site. So let's now figure out the total opportunity size for creating this kind of content. And the way to do this is actually to go back to the competitor's site. So first let's go start actually in google and type in since we're here in google. That was the thing. Right? Here's our, okay, so what we're looking for now is the U. R. L. We're trying to find patterns within the U. R. L. For these kind of pages. Often your competitors, especially the ones with thousands and thousands of pages to make life easier for their engineering team ...

and their analysts, they add slugs to eat you or else so they're easier to track. So let's see if we can find patterns for their drug pages. I'm already starting to see a pattern. So you have dot gov slash drug info slash meds. And then you can see on the bottom left here some numbers in a letter in. Html. Okay, so that's for fentaNYL. What about the other drug we wanted to rank for amoxicillin spelling. A little corrected. I think. There we go. Thank you. Okay, Same pattern drug info slash meds. A 68. Okay, great. So I think if we can figure out how much traffic the girls get from this folder, we can figure out what the opportunity sizes for creating drug related content. We might have to filter it some more to have drugs that our kids have problems with. But we can start with this first. So let's grab this, go back to google, get rid of this gap analysis and we're actually gonna go back to the homepage. Sorry of some rush. Mhm remove the the https HDP or else it'll just show you traffic for that U. R. L. Put in the root domain. Okay, let's go into a full report. Go to pages and now we can filter include this will tell us what all the pages are that have this slug and the relative traffic for each page we want to get a sense of is how many pages are in this group. And what's the traffic like? So there's 2800 pages. That's a lot of pages. We're going to have to figure out how to create those. Um each one is different. Okay, you can see There's a lot of traffic. In fact, let's see how much traffic we can go back to overview. So 2800 pages. Got that. In fact let's just export this for now. Let's just see what the traffic opportunity sizes for creating these kind of pages. Okay. of the 2.7 million keywords that bring in million 27.8 million visitors a month to their website. Let's see how many the drug cartels info bring in. And now we're filtering the rankings by your URL patterns. All right, so there's 370,000 keywords bringing in 7.2 million visitors a month. This could be a massive opportunity for us. The question is, can we create 2800 you or else quickly? That is one question. Um do we have UGC, do we have writers? It's a big production to create so much content at scale and you want every piece of content to matter and be useful. So that is a question. But if we did here are the number of drugs we could create and maybe we start with certain types of drugs like I mentioned at are all things that and some of the opioids were teens and younger kids have been caught up with, maybe we start with those and then we try the other drugs and that. We'd probably have to go through manually. There might be something within this Code here. This a 68 to maybe that refers to the type of drug or there's other categories of drugs or something like that. But we just exported that entire list over there and we're gonna add that to our S. C. O. Research tab for things to create. And from there we can tell the team like hey we want to create these kind of pages and you can do this for the entire domain. This is just one folder. But we could really go through every folder on this site. Print out all of the urals using a similar manner and then have opportunity sizes by topic. Say drugs is a topic, illnesses could be another topic, you never know, but you can see what everything that they rank for and then figure out if we should create that content or not. And this is how I do a keyword opportunity Sizing. You can bring in multiple companies and look at similar folders for each company and create a total universe of keywords. And that is the strategy for doing that.

Class Materials

Bonus Materials with Purchase

SEO Research Spreadsheet