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Competitive Link Audit

Lesson 26 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

Competitive Link Audit

Lesson 26 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

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Lesson Info

26. Competitive Link Audit

Lessons

Class Trailer

Chapter 1: Introduction

1

Intro- Course Overview

01:28

Chapter 2: SEO 101

2

What is a Search Engine, and how do they work

05:40
3

What Kind of Work do SEO Practitioners Do

02:01
4

Popular Tools for SEO

05:55
5

The Evolution of Google's Algo

03:24
6

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

7

Analysis Introduction

03:09
8

Reporting your Findings

02:51
9

Checking Google's Index

04:12
10

Checking Google Search Console

04:46
11

Setting up Crawler Tools

04:47
12

Interpreting Crawler Tool Reports

08:14
13

Interpreting Page Speed Tool Reports

03:35
14

Checking Schema Markup

02:57
15

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

16

Content Audit - Introduction

01:12
17

Basic Keyword Research

03:34
18

How to Determine What Type of Content You Should Create

03:31
19

Qualitative Content Audit

03:25
20

How to Take Your Content Inventory

07:55
21

Reviewing site Architecture

03:54
22

Keyword Optimization

06:29
23

Keyword Gap Analysis

06:18
24

Keyword Opportunity Sizing

06:24
25

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

26

Competitive Link Audit

05:24
27

How to Find Short Term Opportunities

07:15
28

How to Check if a Domain Link is High Quality

02:06
29

The -Oops Something Happened- Audit

08:14
30

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

31

Finding Great Contributors on Fiverr

03:15
32

Finding Great Contributors with Ahrefs

00:48
33

Finding Contact Info using NinjaOutreach

03:42
34

Sending Emails Through NinjaOutreach

05:24
35

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

36

SEO Project Management - Introduction

00:52
37

Wireframing and Product Specs

03:27
38

Reporting on the progress of your work using Asana

05:38
39

A word on Weekly-Monthly Reporting

08:21
40

Reporting Your SEO Impact

04:01
41

Top Tips for Project Managers

07:18
42

Quiz: Chapter 7: Project Management

Final Quiz

43

Final Quiz

Lesson Info

Competitive Link Audit

there are two reasons why we'll do a link on it first. If something happened, our rankings drop overnight or you get a an alert from google search council about unnatural links, I'll go through the client's website, find all the spammy links, upload them to a disavow file and hopefully that will help us get our rankings back. And then the other reason is for competitive link analysis. As I mentioned before, link building ranking factors break down into relevance, popularity and then overall authority of the back links. And so I will use some rush or h refs to see how my site compares to our competitors and then use that for the strategy. And so I will show you how I do this in some brush and h refs and with some rush. You go to sem rush, go to link building bulk analysis and just plug in your competitors domains here. You can see domains is a good popularity metric. So you can see how many linking root domains are looking to our site versus our competitors. And I'll use this to inform ...

my strategy. So what kind of link building strategies would close the gap here? Well, guest blog post for instance, probably won't close the gap if you are using a vendor who has connections to small publishers or if you're using a freelancer who has connections to some small publishers, they could probably post on a site that might get syndicated a couple of times and bring you three or five linking root domains to your domain. But in this case health line has 80,000 more linking root domains than kids. Health dot org. So we need a strategy that's going to get us 80,000 linking root domains to our domain. So something like S C o p R where you're reaching out to Forbes new york times and trying to place articles with them in the hopes that those articles get picked up by many other publishers and it gets syndicated and you get like a number of thousands of linking root domains to your domain. And so that's how I use h reps. You can actually then go and click in and see what kind of domains are linking to your domain that gives you the authority. So maybe you see a lot of dot gov dot e d u sites that naturally have more authority linking to your site compared to competitors. You can do that but I like using h refs to check relevance and authority. So I'll show you how to do that similar to some rush. You can plug in your competitors domains here and then you just press enter and you'll get a lot more granular metrics than you get with some brush first you get the same referring link domains. So how many root domains are linking to your domain but then you get a breakdown by domain type dot gov dot e d u dot org. These tend to be more authoritative sites. So this gives you a sense of that authoritative metric that we talked about. Then. Also there's relevance and I prefer for relevance. It's about what kinds of sites are linking to your site are sites that rank for for instance strep throat linking to your site or sites that rank for casino linking to your site and you can go through again the list manually to see what domains are linking to your site. You can also look at anchor text and you can do this at the domain or the page level. So I will show you how to do it at the page level. So for the page level, you just plug in your competitor here. So this page ranks really well for health time for strep throat and I can see how many links they have referring link root domains to the page. I can see number of total back links in the authority of the domain and authority of this page. You can also see how many links were built over time. So you see like execution in terms of link velocity and then you also see the anchor text which gives us a sense of relevance. Look eight referring domains are linking to this page with strep throat. Every link counts as a vote and they are voting for this site to rank for strep throat. Let's check out our site in comparison. So we have total more linking root domains than our competitors to this page and our authority for the pages higher overall link velocity is also pretty good. And you see that we have a lot more links with the exact term strep throat. It's even possible that this might be hindering us if we look at our other competitors, Do they have something similar? 38% of links with Strep Throat is a lot a lot more than our branded terms. So what you're looking here is to make sure that you beat your competitors in all aspects, all these metrics, but that you're not totally out of line so that you would incur google penalty. So my recommendation here two kids health would be to build more branded links with kids health and their name. Um rather than the specific links with strep throat that might help boost their overall rankings for strep throat, believe it or not, and that's how I use some brush and h refs to look at link metrics.

Class Materials

Bonus Materials with Purchase

SEO Research Spreadsheet