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What Kind of Work do SEO Practitioners Do

Lesson 3 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

What Kind of Work do SEO Practitioners Do

Lesson 3 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

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Lesson Info

3. What Kind of Work do SEO Practitioners Do

Lessons

Class Trailer

Chapter 1: Introduction

1

Intro- Course Overview

01:28

Chapter 2: SEO 101

2

What is a Search Engine, and how do they work

05:40
3

What Kind of Work do SEO Practitioners Do

02:01
4

Popular Tools for SEO

05:55
5

The Evolution of Google's Algo

03:24
6

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

7

Analysis Introduction

03:09
8

Reporting your Findings

02:51
9

Checking Google's Index

04:12
10

Checking Google Search Console

04:46
11

Setting up Crawler Tools

04:47
12

Interpreting Crawler Tool Reports

08:14
13

Interpreting Page Speed Tool Reports

03:35
14

Checking Schema Markup

02:57
15

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

16

Content Audit - Introduction

01:12
17

Basic Keyword Research

03:34
18

How to Determine What Type of Content You Should Create

03:31
19

Qualitative Content Audit

03:25
20

How to Take Your Content Inventory

07:55
21

Reviewing site Architecture

03:54
22

Keyword Optimization

06:29
23

Keyword Gap Analysis

06:18
24

Keyword Opportunity Sizing

06:24
25

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

26

Competitive Link Audit

05:24
27

How to Find Short Term Opportunities

07:15
28

How to Check if a Domain Link is High Quality

02:06
29

The -Oops Something Happened- Audit

08:14
30

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

31

Finding Great Contributors on Fiverr

03:15
32

Finding Great Contributors with Ahrefs

00:48
33

Finding Contact Info using NinjaOutreach

03:42
34

Sending Emails Through NinjaOutreach

05:24
35

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

36

SEO Project Management - Introduction

00:52
37

Wireframing and Product Specs

03:27
38

Reporting on the progress of your work using Asana

05:38
39

A word on Weekly-Monthly Reporting

08:21
40

Reporting Your SEO Impact

04:01
41

Top Tips for Project Managers

07:18
42

Quiz: Chapter 7: Project Management

Final Quiz

43

Final Quiz

Lesson Info

What Kind of Work do SEO Practitioners Do

as an SEO practitioner whether you're a specialist doing the work or a manager of specialists is your job to help the company ranked as high as possible on page one of google search results. The higher you rank, the more clicks you get and the work below is the type of work we practitioners do on a day to day basis to drive the campaign forward. First we start with SEO analysis where we audit the site looking for trends and how google is accessing the site if google is encountering errors and we also look at how rankings change over time during this process. SeO practitioners will use tools like screaming for all excited bulb and deep Kroll tools that measure page speed like Lighthouse and GT metrics and tools that measure traffic and rank growth like google analytics, google search council and SEm Rush. All of these insights are then passed to the person doing the S. C. O. Strategy which is where we determine what kind of content and links we need to generate in order to achieve our r...

anking goals. Once your strategy is in place, Next up is time to build content and links when you're building content. It's important to work backwards from the keyword research that your strategists and sc analysis that has produced and you want to ensure that every page is optimized. So you'll use tools like SEm Rush writing assistant to help you ensure the pages optimized and when building link you'll use tools like HRS to identify link building opportunities, tools like ninja outreach and hubspot to find contact information and scale outreach. the publishers that relate to your business. Finally, there's S C. O project management, which we'll touch a little bit on this course. Sdo project management is basically the practice of making sure your project is moving forward because with sc Oh, you have to work across many different teams within an organization to move your project forward. In the next section, we'll talk about all the various tools. I briefly mentioned here that each type of specialist users see you soon.

Class Materials

Bonus Materials with Purchase

SEO Research Spreadsheet