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SEO Project Management - Introduction

Lesson 36 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

SEO Project Management - Introduction

Lesson 36 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

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Lesson Info

36. SEO Project Management - Introduction

Lessons

Class Trailer

Chapter 1: Introduction

1

Intro- Course Overview

01:28

Chapter 2: SEO 101

2

What is a Search Engine, and how do they work

05:40
3

What Kind of Work do SEO Practitioners Do

02:01
4

Popular Tools for SEO

05:55
5

The Evolution of Google's Algo

03:24
6

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

7

Analysis Introduction

03:09
8

Reporting your Findings

02:51
9

Checking Google's Index

04:12
10

Checking Google Search Console

04:46
11

Setting up Crawler Tools

04:47
12

Interpreting Crawler Tool Reports

08:14
13

Interpreting Page Speed Tool Reports

03:35
14

Checking Schema Markup

02:57
15

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

16

Content Audit - Introduction

01:12
17

Basic Keyword Research

03:34
18

How to Determine What Type of Content You Should Create

03:31
19

Qualitative Content Audit

03:25
20

How to Take Your Content Inventory

07:55
21

Reviewing site Architecture

03:54
22

Keyword Optimization

06:29
23

Keyword Gap Analysis

06:18
24

Keyword Opportunity Sizing

06:24
25

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

26

Competitive Link Audit

05:24
27

How to Find Short Term Opportunities

07:15
28

How to Check if a Domain Link is High Quality

02:06
29

The -Oops Something Happened- Audit

08:14
30

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

31

Finding Great Contributors on Fiverr

03:15
32

Finding Great Contributors with Ahrefs

00:48
33

Finding Contact Info using NinjaOutreach

03:42
34

Sending Emails Through NinjaOutreach

05:24
35

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

36

SEO Project Management - Introduction

00:52
37

Wireframing and Product Specs

03:27
38

Reporting on the progress of your work using Asana

05:38
39

A word on Weekly-Monthly Reporting

08:21
40

Reporting Your SEO Impact

04:01
41

Top Tips for Project Managers

07:18
42

Quiz: Chapter 7: Project Management

Final Quiz

43

Final Quiz

Lesson Info

SEO Project Management - Introduction

So here it is the part where most of us S C O s fail. S. C. O. Project management. You may do a lot of work for your clients, but it's really hard to show the results of that work. And here is our advice to showing your clients how things are going. Not everything you do as a freelancer will instantly hit your client's bottom line. So it's important to guide them and seeing those changes in this section. We'll show you how to report on the progress of your work and give you templates for showing that work. How to think about prioritizing your suggestions as well as a template to show those prioritization, how to report on the impact of your work if the company is just starting out or step versus established. And finally, we'll answer frequently asked questions many clients and stakeholders will throw at you during your engagement with them.

Class Materials

Bonus Materials with Purchase

SEO Research Spreadsheet

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