Lessons
Chapter 1: Introduction
1Intro- Course Overview
01:28Chapter 2: SEO 101
2What is a Search Engine, and how do they work
05:40 3What Kind of Work do SEO Practitioners Do
02:01 4Popular Tools for SEO
05:55 5The Evolution of Google's Algo
03:24 6Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
7Analysis Introduction
03:09 8Reporting your Findings
02:51 9Checking Google's Index
04:12 10Checking Google Search Console
04:46 11Setting up Crawler Tools
04:47 12Interpreting Crawler Tool Reports
08:14 13Interpreting Page Speed Tool Reports
03:35 14Checking Schema Markup
02:57 15Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
16Content Audit - Introduction
01:12 17Basic Keyword Research
03:34 18How to Determine What Type of Content You Should Create
03:31 19Qualitative Content Audit
03:25 20How to Take Your Content Inventory
07:55 21Reviewing site Architecture
03:54 22Keyword Optimization
06:29 23Keyword Gap Analysis
06:18 24Keyword Opportunity Sizing
06:24 25Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
26Competitive Link Audit
05:24 27How to Find Short Term Opportunities
07:15 28How to Check if a Domain Link is High Quality
02:06 29The -Oops Something Happened- Audit
08:14 30Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
31Finding Great Contributors on Fiverr
03:15 32Finding Great Contributors with Ahrefs
00:48 33Finding Contact Info using NinjaOutreach
03:42 34Sending Emails Through NinjaOutreach
05:24 35Quiz: Chapter 6: Outreach
Chapter 7: Project Management
36SEO Project Management - Introduction
00:52 37Wireframing and Product Specs
03:27 38Reporting on the progress of your work using Asana
05:38 39A word on Weekly-Monthly Reporting
08:21 40Reporting Your SEO Impact
04:01 41Top Tips for Project Managers
07:18 42Quiz: Chapter 7: Project Management
Final Quiz
43Final Quiz
Lesson Info
Popular Tools for SEO
there are a ton of tools out there that can help you do your job efficiently as an S. C. O. Specialist some of them are paid but a lot of them are free. And in this section we'll briefly outline both the free and paid tools we use throughout this course. First up are the Jack of all trade tools. If you only have budget for one of these tools I recommend one of these Sem rush, it's as low as $99 a month. It has the largest database of keyword ranking. So it's the go to tool for doing competitive keyword research and over the last few years it's added things like technical SEO audit, content, audit and link audit features and it's really my go to tool regardless of what type of S. C. O. Work you're trying to do Next is H. refs. It's as low as $99 a month as well. It has one of the most robust link indexes around and can show us SEO link builders and strategists what kinds of links their competitors are getting how many links are getting a month. And it also helps you discover trending to...
pics and who wrote these topics. It has also added recently a great keyword tracker and it's a worthy investment if your focus is on link building to drive your campaign forward next you have google search council that's the price of free. Unlike the other tools it tells you exactly what your site is ranking for. Which is super useful if your site has a lot of existing rankings rather than starting from zero. It also gives you errors. It helps you manage is google's crawl and even tells you what weird you or else google is finding previously. S. C. O. S needed to ask engineers to help monitor google's crawl. But with recent advances in google search council has become a lot easier. And the best part is it's free. Next is MAS making a comeback with a great acquisition of get stat, a great keyword tracking tool. And with their local keyword optimization, which a draft and google search council don't really show you. MaS is back in the tool game. They also recently reported that they now have the largest index and they also have the best training material out there. Um If you check out the whiteboard Fridays series, so if local S. C. O. Is important to your client and you have only one tool that you can buy in your budget, I think MAS is a winner. Then there's the tools that are primarily used for S. C. O. Analysis. So those tools are screaming frog deep crawl in sight bulb. They crawl the website looking for technical problems and are very useful for uncovering duplicate content broken pages, the kind of stuff that doesn't really show up in Search Council. You also have S. C. O. Radar and content King for getting timely alerts essentially the moment something breaks or title track changes, which happens a lot when you have many people working on a website you get an alert. This is very useful because up until recently google search council didn't give you alerts, it would be delayed for several days and finally there's Lighthouse and GT metrics. These tools are essentially free and give recommendations on how to optimize your page speed so users can more quickly access your site. The next set of tools are tools that are used for content purposes and keyword ranking tools. In this course we're going to glance over Yost site bulb and SEM rush for content optimization. But the other two tools we should mention if you have the budget are clear scope, it's a tool that makes it very easy to discover the other keywords you should add to your content. They give you a certain number of keyword reports each month and really help you optimize your pages. They also give you insight on what your competitors are creating. Then there's U. R. L. Profile or a little known tool made by the same team that makes site bulb. It allows you to plug in a list of your L. S and get stats like how many words or how many paragraphs are on the your competitors pages. It also tells you reading difficulty and time to read estimates. It's a great tool for planning large content projects and I simply can't live without it. Most of the features though I should mention our insight bulbs. So if you only have budget to buy one of them, I would recommend buying Seipel. Next up are the link building only tools primarily used by link builders majestic. SeO is another alternative to a dress and Moss. They have a great link velocity chart that helps you visualize how quickly your competitors are acquiring links compared to your own domain. Then you also have ninja outreach pitch deck and Hunter Io These tools are great for prospecting for link building opportunities when you're looking to find the contact information of who of web publishers go to these tools and they'll help you not only find the contact information but also do the outreach at scale. Then there's also outreach crm s like hubspot which help you track the relationships and do a better job responding to people when they are ready to do outreach. And finally there's reporting tools like google analytics, data studio and I'm throwing a sauna in here as well. Google analytics and data studio are very straightforward and are free. They even sync with google search council to show you linked growth. Then there's Asana which is a great project management tool. Again, can't be understated how important it is to report on your progress, not just the results of your campaign because it often takes many months to execute an SEO campaign and your stakeholders will be wondering what are you doing? So Asana is a great way with their timeline and their calendar to show when things will be executed for your campaign.
Class Materials
Bonus Materials with Purchase