Skip to main content

The Evolution of Google's Algo

Lesson 5 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

The Evolution of Google's Algo

Lesson 5 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

5. The Evolution of Google's Algo

Lessons

Class Trailer

Chapter 1: Introduction

1

Intro- Course Overview

01:28

Chapter 2: SEO 101

2

What is a Search Engine, and how do they work

05:40
3

What Kind of Work do SEO Practitioners Do

02:01
4

Popular Tools for SEO

05:55
5

The Evolution of Google's Algo

03:24
6

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

7

Analysis Introduction

03:09
8

Reporting your Findings

02:51
9

Checking Google's Index

04:12
10

Checking Google Search Console

04:46
11

Setting up Crawler Tools

04:47
12

Interpreting Crawler Tool Reports

08:14
13

Interpreting Page Speed Tool Reports

03:35
14

Checking Schema Markup

02:57
15

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

16

Content Audit - Introduction

01:12
17

Basic Keyword Research

03:34
18

How to Determine What Type of Content You Should Create

03:31
19

Qualitative Content Audit

03:25
20

How to Take Your Content Inventory

07:55
21

Reviewing site Architecture

03:54
22

Keyword Optimization

06:29
23

Keyword Gap Analysis

06:18
24

Keyword Opportunity Sizing

06:24
25

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

26

Competitive Link Audit

05:24
27

How to Find Short Term Opportunities

07:15
28

How to Check if a Domain Link is High Quality

02:06
29

The -Oops Something Happened- Audit

08:14
30

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

31

Finding Great Contributors on Fiverr

03:15
32

Finding Great Contributors with Ahrefs

00:48
33

Finding Contact Info using NinjaOutreach

03:42
34

Sending Emails Through NinjaOutreach

05:24
35

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

36

SEO Project Management - Introduction

00:52
37

Wireframing and Product Specs

03:27
38

Reporting on the progress of your work using Asana

05:38
39

A word on Weekly-Monthly Reporting

08:21
40

Reporting Your SEO Impact

04:01
41

Top Tips for Project Managers

07:18
42

Quiz: Chapter 7: Project Management

Final Quiz

43

Final Quiz

Lesson Info

The Evolution of Google's Algo

Before 1999. Pre Google websites like alta vista and yahoo relied heavily on word count to rank sites. Whoever had the most key words on the page one, which means a lot of spammy and incoherent content filled the web. Then Google came around with page rank, which is sort of like a popularity score. Whoever had the most links from other websites ranked the highest 1999-2003. The spammers wised up and they started using affiliate sites to get massive amount of links. So google rolled out its first properly known update called florida, which attempted to discount those links from affiliate sites, which are sites that get paid for sending other sites traffic. 2000 and 9, 2010, spammers still find a way to dominate the surface with their affiliate sites. So google launches made a venice and caffeine updates to remove more affiliate sites from outranking content related sites. Then 2011 doomsday for black hat, S C. O. S. Or web spammers, Google comes out with the panda update, which penalize...

s content farms, where sites that just spin content of other sites, often just changing a word here and there. And many sites are removed entirely from google's index 2000 and 12 Savvy marketers are still finding ways to cheat the system by buying links from regular content sites and private blog networks. That's when google comes up with the penguin update, which penalizes many sites for unnatural links with penalties lasting for over a year 2012 onward. Since this time, Google has come up with countless iterations of these algorithms and updates like payday loans pigeon to address searches in specific industries or with specific user intent. All that's to say is one google is constantly coming out with ways to make sure the best sites rank to use your instincts when judging strategies. If you think the strategy employed for your client or for your own website would be frowned upon by google, I strongly urge you to reconsider that strategy and focus on resetting expectations on when sclc success will be achieved. Now an important note, although google claim to discount links now more than penalize sites, you run the risk of massive traffic losses and loss of your client's trust if you're caught. So as a practitioner, please do work with copy writers to write content for users and not just stuff keywords in the page. Please do outreach the publishers and businesses to build relationships and distribute copy that garners links and don't just do link building for link building sake. Google will sniff that out and you'll probably get a penalty. Please do create unique content and do not just steal other websites content and change the word around. You will definitely get a penalty for that. Google is really good at sniffing that out. Alright, now that we've gone through what is S. C. O. And what to do and what not to do. It's time to jump straight into the framework I use for doing the work starting with s e o analysis, see in the next lesson.

Class Materials

Bonus Materials with Purchase

SEO Research Spreadsheet