The Evolution of Google's Algo
Before 1999. Pre Google websites like alta vista and yahoo relied heavily on word count to rank sites. Whoever had the most key words on the page one, which means a lot of spammy and incoherent content filled the web. Then Google came around with page rank, which is sort of like a popularity score. Whoever had the most links from other websites ranked the highest 1999-2003. The spammers wised up and they started using affiliate sites to get massive amount of links. So google rolled out its first properly known update called florida, which attempted to discount those links from affiliate sites, which are sites that get paid for sending other sites traffic. 2000 and 9, 2010, spammers still find a way to dominate the surface with their affiliate sites. So google launches made a venice and caffeine updates to remove more affiliate sites from outranking content related sites. Then 2011 doomsday for black hat, S C. O. S. Or web spammers, Google comes out with the panda update, which penalize...
s content farms, where sites that just spin content of other sites, often just changing a word here and there. And many sites are removed entirely from google's index 2000 and 12 Savvy marketers are still finding ways to cheat the system by buying links from regular content sites and private blog networks. That's when google comes up with the penguin update, which penalizes many sites for unnatural links with penalties lasting for over a year 2012 onward. Since this time, Google has come up with countless iterations of these algorithms and updates like payday loans pigeon to address searches in specific industries or with specific user intent. All that's to say is one google is constantly coming out with ways to make sure the best sites rank to use your instincts when judging strategies. If you think the strategy employed for your client or for your own website would be frowned upon by google, I strongly urge you to reconsider that strategy and focus on resetting expectations on when sclc success will be achieved. Now an important note, although google claim to discount links now more than penalize sites, you run the risk of massive traffic losses and loss of your client's trust if you're caught. So as a practitioner, please do work with copy writers to write content for users and not just stuff keywords in the page. Please do outreach the publishers and businesses to build relationships and distribute copy that garners links and don't just do link building for link building sake. Google will sniff that out and you'll probably get a penalty. Please do create unique content and do not just steal other websites content and change the word around. You will definitely get a penalty for that. Google is really good at sniffing that out. Alright, now that we've gone through what is S. C. O. And what to do and what not to do. It's time to jump straight into the framework I use for doing the work starting with s e o analysis, see in the next lesson.