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Reporting your Findings

Lesson 8 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

Reporting your Findings

Lesson 8 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

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Lesson Info

8. Reporting your Findings

Lessons

Class Trailer

Chapter 1: Introduction

1

Intro- Course Overview

01:28

Chapter 2: SEO 101

2

What is a Search Engine, and how do they work

05:40
3

What Kind of Work do SEO Practitioners Do

02:01
4

Popular Tools for SEO

05:55
5

The Evolution of Google's Algo

03:24
6

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

7

Analysis Introduction

03:09
8

Reporting your Findings

02:51
9

Checking Google's Index

04:12
10

Checking Google Search Console

04:46
11

Setting up Crawler Tools

04:47
12

Interpreting Crawler Tool Reports

08:14
13

Interpreting Page Speed Tool Reports

03:35
14

Checking Schema Markup

02:57
15

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

16

Content Audit - Introduction

01:12
17

Basic Keyword Research

03:34
18

How to Determine What Type of Content You Should Create

03:31
19

Qualitative Content Audit

03:25
20

How to Take Your Content Inventory

07:55
21

Reviewing site Architecture

03:54
22

Keyword Optimization

06:29
23

Keyword Gap Analysis

06:18
24

Keyword Opportunity Sizing

06:24
25

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

26

Competitive Link Audit

05:24
27

How to Find Short Term Opportunities

07:15
28

How to Check if a Domain Link is High Quality

02:06
29

The -Oops Something Happened- Audit

08:14
30

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

31

Finding Great Contributors on Fiverr

03:15
32

Finding Great Contributors with Ahrefs

00:48
33

Finding Contact Info using NinjaOutreach

03:42
34

Sending Emails Through NinjaOutreach

05:24
35

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

36

SEO Project Management - Introduction

00:52
37

Wireframing and Product Specs

03:27
38

Reporting on the progress of your work using Asana

05:38
39

A word on Weekly-Monthly Reporting

08:21
40

Reporting Your SEO Impact

04:01
41

Top Tips for Project Managers

07:18
42

Quiz: Chapter 7: Project Management

Final Quiz

43

Final Quiz

Lesson Info

Reporting your Findings

before we jump into how to do S. C. O. Analysis. I think it's important to start with the template to report what you find after all as an S. E. O. Practitioner your job isn't just to report what is wrong with the site but also help your stakeholders fix those problems and for this clear communication about the problem, how it's caused and the suggestions you recommend on fixing it are critical. So let me walk you through my reporting template. I start with the filter bubble spreadsheet like this. I highly highly recommend you don't just dump your recommendations into gear or a sound or some other project management tool until you've discussed all of these recommendations with your team. I also have 11 columns priority. Name topic status problem. Why? It's important suggestions for how to fix time to impact effort. Who does the work and finally reference link. Yeah I know it's a lot of columns but it's really important to make communication easy Prioring helps the product manager under...

stand the importance of each task to you so that they can better balance the other tasks against this. one name is just the name of the problem and if I create an asana or jeer ticket I'll usually add a link to them from this cell topic is the category of the problem. And to make things easy I just use the same categories that my crawler tools, site bulb uses and we'll review that later in the course but just note that if you wanted to add additional categories to the template that I give you feel free to do that by right clicking on the cell and selecting data validation status tracks the current state of the project. Is it being worked on or is no one working on it currently? Next is description of the problem why it's important and suggestions to fix this is fairly straightforward why we include this, but I should mention that your suggestions to fix are actually just suggestions. It's up to the engineer to figure out how exactly they should fix it. Then there's effort. Who does the work time to impact, which helps the product manager prioritize these projects against their other projects in their queue knowing who does the work, tells them which resources will be involved. Effort tells them how involved these resources will be in time to impact gives them an idea of when to expect a positive outcome for all this work. And finally, there's the reference link which is basically just a link to show examples of the problem or example solutions. And it's that simple. In the next lesson, we'll go over a checklist for launching new websites or projects where you will record your observations for your own project using this template

Class Materials

Bonus Materials with Purchase

SEO Research Spreadsheet