Challenge: Personal List Invite
So what I want to give you guys now is another challenge. You know, we already had one when you were looking for your email role models. But I want to give you another challenge which is I want you to start personally inviting people to your list. Whether your list is big or small, this is a really good exercise. So I want you to personally email five people and ask them to join your mailing list. We're gonna be brave today, okay? So a couple of rules, right? These can be friends, they can be family, they can be co-workers. But we're gonna email them directly. This is not a "post on social media" challenge. This is a "we're gonna actually email people". No BCCs allowed. I want these to be personal. I want you guys to think of reasons why people who know you should be on your list. This is gonna help you start to think about your opt-in incentive. So we're gonna tell them why. And then just to make things easy, we're gonna send them to that default sign up form, right? That little thing...
that I just showed you where we pull that little URL out of MailChimp? You can just send them there. So obviously if you haven't set up your list, the first half of this challenge is to set up your list. But once you've done that, I want you to find five people. And it can look something like this. Hi, Susan. It was great seeing you at brunch the other day. You mentioned how much you liked my new bracelet, so I thought you might be interested in joining the email list for my jewelry biz. It's the best way to know when I release new work or have a sale. And then, "Here's where you can join". Hope you're having a great day. So trying to actually think about why Susan or whatever person you're emailing would want to join your list, right? Why should they be on there? So I want you guys to think about doing that, okay? Five people. Does that sound scary for anyone? I see some nods, yeah. Can you all think of five people that you know that should be on your list? Like, okay, if you're stuck, here's what I'm gonna suggest. Go on Facebook and look at who you're friends with. But then send them an email, right? We're not posting this on Facebook. Don't DM them, actually send them an email like a grown up. And the reason that I want you guys to do this is because I think when we're doing our businesses and we're doing our marketing, we neglect the people in our circle who could end up being some of our best customers and fans, right? So it doesn't have to be someone you're close with but maybe it's someone that you sort of know that you think like (sighs), "Her style. "She should wear my jewelry. "She should know about it, right?" Or like, "Susan makes a ton of money. "She needs to be on my list "cause she's got money to burn". That's totally okay, too, right? (audience laughing) It's okay to be like, "Who are my five richest friends?" (audience laughing) And send them emails, right? Don't put them on your list, send them an email inviting them to join. And give them a good reason. What I don't want you to do in here... This is the thing that people promise and we're not gonna promise this anymore because we're not gonna follow it. Don't be like, "Well I don't send out emails very often "so I'm not gonna bother you." Right? Cause guess what? After the end of this class, you're gonna send out emails a lot more. So don't make any promises like, "Oh I only email once a month. "It's fine, I'm not gonna bug you. "You only hear from me like twice a year". Don't do that, okay? Five people; send those emails. And when you've done that, I want you to come back and I want you to like Tweet me and be like, "Hey, Meg Auman, guess what? "I was brave and I personally invited "five people to my list". Tell me that you did that. I want to know that you actually have done these challenges. Whether you're watching live or whether you're watching in the future, I want to know that you guys are actually doing the work. And you may find that this is actually kind of easy and you want to start emailing more people and personally inviting them to your list, right? It could be fun. This could be a fun game. Alright, so any questions about that?
Let's see, quick question that came in.
With that example of sending to five people, Savette wanted to know, would you recommend doing something like that to maybe a customer who's purchased from you but hasn't signed up yet for the email address? Is that a little weird to do that?
I do not recommend to do that. It's a great question and I think it's just one of those that it feels a little bit too spammy. You kind of have to realize when you're starting this process from scratch, that you may have missed some opportunities. And you just kind of have to let them go. That's why it's really nice for Michelle cause she's gonna get it set up right from the beginning and she's not gonna miss any of this stuff. Now that said, I am gonna make one little exception. If you have never had a list set up before and you have a customer who has purchased a lot, like many, many, multiple pieces, I think you're probably safe in sending this style email to them. "Hey, I really want to thank you "for all your support of my brand. "I just wanted you to know "that I finally set up my email list. "You know, if you'd like to join, "here's where it is". If you've got really super fans and you're just starting out your list, I think you could get away with that. But I wouldn't go down through everyone who's ever bought from you. And if those people bought from you through Etsy, I believe that violates Etsy's terms of service. So just keep that in mind as well. So you cannot go back and contact your Etsy purchasers to do that. So in this case we're talking only about people who have bought from your own website, okay? Great question though.