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Chapter Introduction

Lesson 12 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

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Lesson Info

12. Chapter Introduction

Lessons

Class Trailer

Chapter 1: Course Introduction

1

Class Introduction

03:27
2

Making Your Content go Viral

03:29
3

4 Pillars of Social Media Strategy

03:58
4

Engage Influencers, Brand Advocates, and Customers of Competitors

02:23
5

How Often You Should Post on Social Media

02:26
6

Personal Branding Must Have's to Build Your Influence

02:18
7

Become an Influential Personal Brand by Sharing Stories

02:18
8

Storytelling and Humanizing Your Brand In The Age of AI and Robots

03:15
9

What Does Your Content Say About Your Brand

01:17
10

Recap Video

01:25
11

Quiz - Chapter 1

Chapter 2: Social Media Tips

12

Chapter Introduction

01:58
13

Become an Industry Authority on LinkedIn

03:14
14

Build Your Personal Brand by Optimizing Your LinkedIn Profile

03:33
15

How to Find Prospects on LinkedIn

01:56
16

Types of Content Facebook Favors

00:32
17

Strategies for Organic Facebook Reach

05:13
18

Build Your Presence on Twitter

02:41
19

Grow Your Youtube Channel

01:05
20

The Benefit of Using New Social Networking Sites

01:59
21

Recap Video

00:49
22

Quiz - Chapter 2

Chapter 3: Social Media Tools

23

Chapter Introduction

02:12
24

Agorapulse for Social Media Management

02:05
25

Optimize Your YouTube Channel with TubeBuddy

03:30
26

Discover Trending Topic Ideas with BuzzSumo

02:12
27

Make Animated GIFs with Giphy

01:47
28

Posting Long-Form Video Content on Instagram

01:48
29

Create a Podcast with Anchor

01:22
30

Recap Video

01:12
31

Quiz - Chapter 3

Chapter 4: Social Media Management

32

Chapter Introduction

00:59
33

How to Use Hashtags Effectively

03:17
34

Save Twitter Search Results for Prospecting

02:10
35

Engage "Missing" Facebook Fans

02:13
36

Strategies to Build Strong Engagement

03:20
37

Get Your First 10K YouTube Subscribers

02:48
38

Social Listening Strategies

02:23
39

Community Management Must-Have's

01:59
40

Growing Your Reach Through Advocacy

01:49
41

Recap Video

01:16
42

Quiz - Chapter 4

Chapter 5: Social Media ROI

43

Chapter Introduction

00:44
44

KPI's to Measure

04:07
45

Built-in Channel Analytics

03:47
46

How to Find Work as A Freelancer

03:44
47

Instagram Growth Hacks

04:52
48

Facebook Business Manager

01:07
49

Maximizing Facebook ROI with Ads

00:31
50

How to View YouTube Analytics

02:23
51

How to Use Instagram and Facebook For E-commerce

02:20
52

Recap Video

00:58
53

Bonus Lesson: How to Optimize Your Fiverr Seller Account

04:28
54

Bonus Lesson: Hire Fiverr Sellers

06:58
55

Quiz - Chapter 5

Chapter 6: Conclusion

56

Closing Video

03:06

Final Quiz

57

Final Quiz

Lesson Info

Chapter Introduction

before you start building your personal brand, you need to think about the fundamentals of social media. First think about what will having an online presence do for you and your business. This means looking at building a personal brand from a business standpoint and deciding if building a personal brand will help you meet your bottom line. Next think about what you want people to know you for when they say or think about your name, it's so important that you find and stay in your lane, rather than trying to be an influencer at everything. Finally think about the kind of content that you're going to create, You don't need to always create new content, but you should create quality content that adds value to people that can include finding online communities and joining conversations. Once you think about those three things, you need to follow the three ps of social media purpose, because social media is the Wild Wild West, you want to stand out from your competition and the crowd, ther...

e needs to be a purpose behind every post and your overall social media strategy, passion. If you're not passionate about what you stand for, then you can't expect your audience to be passionate either. You do that by creating content and getting into conversation with people about something you're passionate about partnerships while your purpose and passion will help you grow your reach, partnering with the right people will elevate your personal brand. This is an opportunity for you to show those people and companies you partner with your purpose and your passion in this lesson. You will learn how to position yourself as a thought leader, grow your audience and attract more leads by optimizing your linkedin profile and how to market yourself on facebook. In fact, I will even give you some tips to help you growth, hack the facebook algorithms. I will also show you a tool that you can use to help you optimize your videos on Youtube so you rank higher in search engines.