before you start building your personal brand, you need to think about the fundamentals of social media. First think about what will having an online presence do for you and your business. This means looking at building a personal brand from a business standpoint and deciding if building a personal brand will help you meet your bottom line. Next think about what you want people to know you for when they say or think about your name, it's so important that you find and stay in your lane, rather than trying to be an influencer at everything. Finally think about the kind of content that you're going to create, You don't need to always create new content, but you should create quality content that adds value to people that can include finding online communities and joining conversations. Once you think about those three things, you need to follow the three ps of social media purpose, because social media is the Wild Wild West, you want to stand out from your competition and the crowd, ther...
e needs to be a purpose behind every post and your overall social media strategy, passion. If you're not passionate about what you stand for, then you can't expect your audience to be passionate either. You do that by creating content and getting into conversation with people about something you're passionate about partnerships while your purpose and passion will help you grow your reach, partnering with the right people will elevate your personal brand. This is an opportunity for you to show those people and companies you partner with your purpose and your passion in this lesson. You will learn how to position yourself as a thought leader, grow your audience and attract more leads by optimizing your linkedin profile and how to market yourself on facebook. In fact, I will even give you some tips to help you growth, hack the facebook algorithms. I will also show you a tool that you can use to help you optimize your videos on Youtube so you rank higher in search engines.