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Become an Industry Authority on LinkedIn

Lesson 13 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

Become an Industry Authority on LinkedIn

Lesson 13 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

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Lesson Info

13. Become an Industry Authority on LinkedIn

Lessons

Class Trailer

Chapter 1: Course Introduction

1

Class Introduction

03:27
2

Making Your Content go Viral

03:29
3

4 Pillars of Social Media Strategy

03:58
4

Engage Influencers, Brand Advocates, and Customers of Competitors

02:23
5

How Often You Should Post on Social Media

02:26
6

Personal Branding Must Have's to Build Your Influence

02:18
7

Become an Influential Personal Brand by Sharing Stories

02:18
8

Storytelling and Humanizing Your Brand In The Age of AI and Robots

03:15
9

What Does Your Content Say About Your Brand

01:17
10

Recap Video

01:25
11

Quiz - Chapter 1

Chapter 2: Social Media Tips

12

Chapter Introduction

01:58
13

Become an Industry Authority on LinkedIn

03:14
14

Build Your Personal Brand by Optimizing Your LinkedIn Profile

03:33
15

How to Find Prospects on LinkedIn

01:56
16

Types of Content Facebook Favors

00:32
17

Strategies for Organic Facebook Reach

05:13
18

Build Your Presence on Twitter

02:41
19

Grow Your Youtube Channel

01:05
20

The Benefit of Using New Social Networking Sites

01:59
21

Recap Video

00:49
22

Quiz - Chapter 2

Chapter 3: Social Media Tools

23

Chapter Introduction

02:12
24

Agorapulse for Social Media Management

02:05
25

Optimize Your YouTube Channel with TubeBuddy

03:30
26

Discover Trending Topic Ideas with BuzzSumo

02:12
27

Make Animated GIFs with Giphy

01:47
28

Posting Long-Form Video Content on Instagram

01:48
29

Create a Podcast with Anchor

01:22
30

Recap Video

01:12
31

Quiz - Chapter 3

Chapter 4: Social Media Management

32

Chapter Introduction

00:59
33

How to Use Hashtags Effectively

03:17
34

Save Twitter Search Results for Prospecting

02:10
35

Engage "Missing" Facebook Fans

02:13
36

Strategies to Build Strong Engagement

03:20
37

Get Your First 10K YouTube Subscribers

02:48
38

Social Listening Strategies

02:23
39

Community Management Must-Have's

01:59
40

Growing Your Reach Through Advocacy

01:49
41

Recap Video

01:16
42

Quiz - Chapter 4

Chapter 5: Social Media ROI

43

Chapter Introduction

00:44
44

KPI's to Measure

04:07
45

Built-in Channel Analytics

03:47
46

How to Find Work as A Freelancer

03:44
47

Instagram Growth Hacks

04:52
48

Facebook Business Manager

01:07
49

Maximizing Facebook ROI with Ads

00:31
50

How to View YouTube Analytics

02:23
51

How to Use Instagram and Facebook For E-commerce

02:20
52

Recap Video

00:58
53

Bonus Lesson: How to Optimize Your Fiverr Seller Account

04:28
54

Bonus Lesson: Hire Fiverr Sellers

06:58
55

Quiz - Chapter 5

Chapter 6: Conclusion

56

Closing Video

03:06

Final Quiz

57

Final Quiz

Lesson Info

Become an Industry Authority on LinkedIn

your goal should be to create industry authority in linkedin, but you cannot expect for people to see you as a credible thought leader overnight. It takes time, but it will take less time if you have the right experience and knowledge so you can share valuable content with your audience. That's why Lincoln offers tools that will help you to become known as a thought leader in your niche. Here are five ways that you can use linkedin to gain traction online and build your personal brand, use the right keywords, starting with the short summary of what you do have rich media content, your portfolio, resume and website in one stop swapping business cards, connect on linkedin instead and follow up with a personalized in mail, use linkedin, twitter and instagram together, prospect on linkedin. But see if the person that you're trying to connect with has a presence on twitter or on instagram, the real networking happens on those platforms, get to know them on other social networks and think of...

it like dating, create native content. Native content will get a boost because you're not driving users off of the platform. Instead you're keeping your audience engaged on linkedin, whether you want to brand yourself as an expert on facebook marketing, growing a youtube channel or something else. You need to follow this thought leadership checklist. What are you good at doing? Remember find your lane and stay in your lane, What are you passionate about? The more you can convey your passion to your audience, the more they will become passionate for you. What can you teach, start to finish, think about what you know so well that you can teach it well enough to add value to your audience. Now let's talk about three steps to growing thought leadership. List out topics after you decide what you can teach. Well write out a list of topics and sub topics for content that you're going to create, write a piece of content per subtopic, then create a content calendar with 12 to 24 titles. That will become a content template for you over the next to 6 months, create a video upload per topic after you create reading content such as blogs and articles for your social media posts, repurpose your content by making videos while blogging on your own site is great. You want to write linkedin articles, content on your site is competing with content on platforms like linkedin. That doesn't mean that you shouldn't post content on your own site, but it does mean that there are advantages to post content on linkedin instead, for instance, posting articles on linkedin offers the advantage of better S. C. O. And more organic traffic. And the reach of articles posted to linkedin is stronger when creating content for social media, you want to make sure to create video content here are tips to help you create more engaging videos that reach more people create short videos. The key to becoming more visible online and establishing yourself as a thought leader is to create videos, less than 1-2 minutes post on your news feed. Make sure that you share videos that you create on different social media channels. Also, when you do share that video, post the link to the blog that the video is based on. You will also want to use relevant hashtags so your post reach beyond your first degree connections.