Build Your Presence on Twitter
unfortunately twitter does not get the respect it deserves in the social media landscape, but twitter is a business building goldmine, it is a far more effective tool for business to business marketing than instagram and it also takes less time to build a following on twitter here are tips to get the most out of twitter. Use it as a search engine to find leads, find out what people are saying about you, your competition and your industry get into conversations with dissatisfied customers of your competition. Follow conference, hashtags participate in conference conversations and build relationships with attendance. Go to the twitter profiles of companies that you want to do business with to see what list they are added to. The secret of Twitter is search. You want to find people that are talking about topics relevant to you and your profession by following keywords and hashtags. Once you find those people, you want to get into conversations with them by developing your own voice By tap...
ping the Twitter search results, you can find people tweeting in real time and then engage with them. You can do that without having to build a large following or by creating any content much like the 280 characters Twitter gives you per tweet, it does not give users as much real estate to write out their bio. You need to be effective with your words. So you can communicate your profession well also tag where you work and have worked, so you will show up in the search results whenever someone searches for mentions of that company, you will also want to use relevant keywords that pertain to your industry, in your bio. When engaging with people on twitter, you want to build relationships with industry colleagues and thought leaders, you want to grow your thought leadership and become known as an industry expert and a great way to do that is to join twitter chats because twitter chats vary by day and topic, the best way to find them is to search for them on google search top twitter chats and then add two or three industry keywords, make it part of your weekly routine to engage with people and grow your following using twitter chats, as with any social network you want to post and engage often on twitter. Your tweets have a very short lifespan and they only remain relevant if people engage with them. In other words, when it comes to what you tweet, how much people engage with you, how much people engage with your tweets determines the lifespan of your tweets, and the less oxygen or engagement your tweet receives, the less relevant it will be. Of course that means you always want to aim to post high value content that your intended audience will find educational and entertaining