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Build Your Presence on Twitter

Lesson 18 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

Build Your Presence on Twitter

Lesson 18 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

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Lesson Info

18. Build Your Presence on Twitter

Lessons

Class Trailer

Chapter 1: Course Introduction

1

Class Introduction

03:27
2

Making Your Content go Viral

03:29
3

4 Pillars of Social Media Strategy

03:58
4

Engage Influencers, Brand Advocates, and Customers of Competitors

02:23
5

How Often You Should Post on Social Media

02:26
6

Personal Branding Must Have's to Build Your Influence

02:18
7

Become an Influential Personal Brand by Sharing Stories

02:18
8

Storytelling and Humanizing Your Brand In The Age of AI and Robots

03:15
9

What Does Your Content Say About Your Brand

01:17
10

Recap Video

01:25
11

Quiz - Chapter 1

Chapter 2: Social Media Tips

12

Chapter Introduction

01:58
13

Become an Industry Authority on LinkedIn

03:14
14

Build Your Personal Brand by Optimizing Your LinkedIn Profile

03:33
15

How to Find Prospects on LinkedIn

01:56
16

Types of Content Facebook Favors

00:32
17

Strategies for Organic Facebook Reach

05:13
18

Build Your Presence on Twitter

02:41
19

Grow Your Youtube Channel

01:05
20

The Benefit of Using New Social Networking Sites

01:59
21

Recap Video

00:49
22

Quiz - Chapter 2

Chapter 3: Social Media Tools

23

Chapter Introduction

02:12
24

Agorapulse for Social Media Management

02:05
25

Optimize Your YouTube Channel with TubeBuddy

03:30
26

Discover Trending Topic Ideas with BuzzSumo

02:12
27

Make Animated GIFs with Giphy

01:47
28

Posting Long-Form Video Content on Instagram

01:48
29

Create a Podcast with Anchor

01:22
30

Recap Video

01:12
31

Quiz - Chapter 3

Chapter 4: Social Media Management

32

Chapter Introduction

00:59
33

How to Use Hashtags Effectively

03:17
34

Save Twitter Search Results for Prospecting

02:10
35

Engage "Missing" Facebook Fans

02:13
36

Strategies to Build Strong Engagement

03:20
37

Get Your First 10K YouTube Subscribers

02:48
38

Social Listening Strategies

02:23
39

Community Management Must-Have's

01:59
40

Growing Your Reach Through Advocacy

01:49
41

Recap Video

01:16
42

Quiz - Chapter 4

Chapter 5: Social Media ROI

43

Chapter Introduction

00:44
44

KPI's to Measure

04:07
45

Built-in Channel Analytics

03:47
46

How to Find Work as A Freelancer

03:44
47

Instagram Growth Hacks

04:52
48

Facebook Business Manager

01:07
49

Maximizing Facebook ROI with Ads

00:31
50

How to View YouTube Analytics

02:23
51

How to Use Instagram and Facebook For E-commerce

02:20
52

Recap Video

00:58
53

Bonus Lesson: How to Optimize Your Fiverr Seller Account

04:28
54

Bonus Lesson: Hire Fiverr Sellers

06:58
55

Quiz - Chapter 5

Chapter 6: Conclusion

56

Closing Video

03:06

Final Quiz

57

Final Quiz

Lesson Info

Build Your Presence on Twitter

unfortunately twitter does not get the respect it deserves in the social media landscape, but twitter is a business building goldmine, it is a far more effective tool for business to business marketing than instagram and it also takes less time to build a following on twitter here are tips to get the most out of twitter. Use it as a search engine to find leads, find out what people are saying about you, your competition and your industry get into conversations with dissatisfied customers of your competition. Follow conference, hashtags participate in conference conversations and build relationships with attendance. Go to the twitter profiles of companies that you want to do business with to see what list they are added to. The secret of Twitter is search. You want to find people that are talking about topics relevant to you and your profession by following keywords and hashtags. Once you find those people, you want to get into conversations with them by developing your own voice By tap...

ping the Twitter search results, you can find people tweeting in real time and then engage with them. You can do that without having to build a large following or by creating any content much like the 280 characters Twitter gives you per tweet, it does not give users as much real estate to write out their bio. You need to be effective with your words. So you can communicate your profession well also tag where you work and have worked, so you will show up in the search results whenever someone searches for mentions of that company, you will also want to use relevant keywords that pertain to your industry, in your bio. When engaging with people on twitter, you want to build relationships with industry colleagues and thought leaders, you want to grow your thought leadership and become known as an industry expert and a great way to do that is to join twitter chats because twitter chats vary by day and topic, the best way to find them is to search for them on google search top twitter chats and then add two or three industry keywords, make it part of your weekly routine to engage with people and grow your following using twitter chats, as with any social network you want to post and engage often on twitter. Your tweets have a very short lifespan and they only remain relevant if people engage with them. In other words, when it comes to what you tweet, how much people engage with you, how much people engage with your tweets determines the lifespan of your tweets, and the less oxygen or engagement your tweet receives, the less relevant it will be. Of course that means you always want to aim to post high value content that your intended audience will find educational and entertaining