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The Benefit of Using New Social Networking Sites

Lesson 20 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

The Benefit of Using New Social Networking Sites

Lesson 20 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

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Lesson Info

20. The Benefit of Using New Social Networking Sites

Lessons

Class Trailer

Chapter 1: Course Introduction

1

Class Introduction

03:27
2

Making Your Content go Viral

03:29
3

4 Pillars of Social Media Strategy

03:58
4

Engage Influencers, Brand Advocates, and Customers of Competitors

02:23
5

How Often You Should Post on Social Media

02:26
6

Personal Branding Must Have's to Build Your Influence

02:18
7

Become an Influential Personal Brand by Sharing Stories

02:18
8

Storytelling and Humanizing Your Brand In The Age of AI and Robots

03:15
9

What Does Your Content Say About Your Brand

01:17
10

Recap Video

01:25
11

Quiz - Chapter 1

Chapter 2: Social Media Tips

12

Chapter Introduction

01:58
13

Become an Industry Authority on LinkedIn

03:14
14

Build Your Personal Brand by Optimizing Your LinkedIn Profile

03:33
15

How to Find Prospects on LinkedIn

01:56
16

Types of Content Facebook Favors

00:32
17

Strategies for Organic Facebook Reach

05:13
18

Build Your Presence on Twitter

02:41
19

Grow Your Youtube Channel

01:05
20

The Benefit of Using New Social Networking Sites

01:59
21

Recap Video

00:49
22

Quiz - Chapter 2

Chapter 3: Social Media Tools

23

Chapter Introduction

02:12
24

Agorapulse for Social Media Management

02:05
25

Optimize Your YouTube Channel with TubeBuddy

03:30
26

Discover Trending Topic Ideas with BuzzSumo

02:12
27

Make Animated GIFs with Giphy

01:47
28

Posting Long-Form Video Content on Instagram

01:48
29

Create a Podcast with Anchor

01:22
30

Recap Video

01:12
31

Quiz - Chapter 3

Chapter 4: Social Media Management

32

Chapter Introduction

00:59
33

How to Use Hashtags Effectively

03:17
34

Save Twitter Search Results for Prospecting

02:10
35

Engage "Missing" Facebook Fans

02:13
36

Strategies to Build Strong Engagement

03:20
37

Get Your First 10K YouTube Subscribers

02:48
38

Social Listening Strategies

02:23
39

Community Management Must-Have's

01:59
40

Growing Your Reach Through Advocacy

01:49
41

Recap Video

01:16
42

Quiz - Chapter 4

Chapter 5: Social Media ROI

43

Chapter Introduction

00:44
44

KPI's to Measure

04:07
45

Built-in Channel Analytics

03:47
46

How to Find Work as A Freelancer

03:44
47

Instagram Growth Hacks

04:52
48

Facebook Business Manager

01:07
49

Maximizing Facebook ROI with Ads

00:31
50

How to View YouTube Analytics

02:23
51

How to Use Instagram and Facebook For E-commerce

02:20
52

Recap Video

00:58
53

Bonus Lesson: How to Optimize Your Fiverr Seller Account

04:28
54

Bonus Lesson: Hire Fiverr Sellers

06:58
55

Quiz - Chapter 5

Chapter 6: Conclusion

56

Closing Video

03:06

Final Quiz

57

Final Quiz

Lesson Info

The Benefit of Using New Social Networking Sites

regardless of the social networks that you use, you only want to use social networks that hold value to your business. That starts with only using social networks where your audience lives and using them in such a way as to meet your bottom line reaching your audience online. Using newer platforms means learning how that platform's algorithms work. The more you learn how social networks algorithms work, the more you can create content that encourages people to engage with you. Tiktok is a video platform with almost a billion users. It is most effective if you are trying to reach a younger demographic, especially if you are in the arts and or are trying to reach people between the ages of 13-16 as you grow your audience online, some people will engage with you more than others. Those fans will follow your content on multiple platforms. Sign up for your webinars and newsletters and create user generated content to promote your brand. Once you identify who your super fans are, One way to ...

reward them for their dedication is to create a private slack group. This is a way for you to cut through the digital noise, allowing you to create an even more loyal following. Another way you can encourage your super fans is by hosting private zoom calls that are invite only zoom is a great way to let your super fans know about what you do and how what you do can add value to them. The key is to not just host one zoom call, but to host them on a regular basis and to create community within your community. One of the advantages of hosting a weekly zoom call is you can see the live video of who's on the call and they can see you. You can invite people to jump on the call with you and then let them share stories of how working with you or buying your products has benefited them. It will give them a sense not only of being a part of your community, but also being a part of your day to day life. While facebook and twitter are great tools to help you expand your reach, you need to go beyond facebook and twitter to expand your reach.

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