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Strategies to Build Strong Engagement

Lesson 36 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

Strategies to Build Strong Engagement

Lesson 36 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

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Lesson Info

36. Strategies to Build Strong Engagement

Lessons

Class Trailer

Chapter 1: Course Introduction

1

Class Introduction

03:27
2

Making Your Content go Viral

03:29
3

4 Pillars of Social Media Strategy

03:58
4

Engage Influencers, Brand Advocates, and Customers of Competitors

02:23
5

How Often You Should Post on Social Media

02:26
6

Personal Branding Must Have's to Build Your Influence

02:18
7

Become an Influential Personal Brand by Sharing Stories

02:18
8

Storytelling and Humanizing Your Brand In The Age of AI and Robots

03:15
9

What Does Your Content Say About Your Brand

01:17
10

Recap Video

01:25
11

Quiz - Chapter 1

Chapter 2: Social Media Tips

12

Chapter Introduction

01:58
13

Become an Industry Authority on LinkedIn

03:14
14

Build Your Personal Brand by Optimizing Your LinkedIn Profile

03:33
15

How to Find Prospects on LinkedIn

01:56
16

Types of Content Facebook Favors

00:32
17

Strategies for Organic Facebook Reach

05:13
18

Build Your Presence on Twitter

02:41
19

Grow Your Youtube Channel

01:05
20

The Benefit of Using New Social Networking Sites

01:59
21

Recap Video

00:49
22

Quiz - Chapter 2

Chapter 3: Social Media Tools

23

Chapter Introduction

02:12
24

Agorapulse for Social Media Management

02:05
25

Optimize Your YouTube Channel with TubeBuddy

03:30
26

Discover Trending Topic Ideas with BuzzSumo

02:12
27

Make Animated GIFs with Giphy

01:47
28

Posting Long-Form Video Content on Instagram

01:48
29

Create a Podcast with Anchor

01:22
30

Recap Video

01:12
31

Quiz - Chapter 3

Chapter 4: Social Media Management

32

Chapter Introduction

00:59
33

How to Use Hashtags Effectively

03:17
34

Save Twitter Search Results for Prospecting

02:10
35

Engage "Missing" Facebook Fans

02:13
36

Strategies to Build Strong Engagement

03:20
37

Get Your First 10K YouTube Subscribers

02:48
38

Social Listening Strategies

02:23
39

Community Management Must-Have's

01:59
40

Growing Your Reach Through Advocacy

01:49
41

Recap Video

01:16
42

Quiz - Chapter 4

Chapter 5: Social Media ROI

43

Chapter Introduction

00:44
44

KPI's to Measure

04:07
45

Built-in Channel Analytics

03:47
46

How to Find Work as A Freelancer

03:44
47

Instagram Growth Hacks

04:52
48

Facebook Business Manager

01:07
49

Maximizing Facebook ROI with Ads

00:31
50

How to View YouTube Analytics

02:23
51

How to Use Instagram and Facebook For E-commerce

02:20
52

Recap Video

00:58
53

Bonus Lesson: How to Optimize Your Fiverr Seller Account

04:28
54

Bonus Lesson: Hire Fiverr Sellers

06:58
55

Quiz - Chapter 5

Chapter 6: Conclusion

56

Closing Video

03:06

Final Quiz

57

Final Quiz

Lesson Info

Strategies to Build Strong Engagement

to create engagement. Stop thinking of yourself as just a social media marketer and start thinking of yourself as a storyteller. The key to engaging your audience is using your content to tell a story that they can identify with rather than posting content. That creates moments, tell your story in such a way that you create a movement. The more that you create content that your audience can identify with, the more your audience will engage with you. Although it is important to keep people engaged with your content. You can do that by following these 10 tips that will help you use your content to build strong engagement, create less digital noise by pushing out more content. Instead, listen to what's being said about your brand, your industry or your competition. Find out what hashtags are relevant to your audience and join conversations by following those hashtags rather than creating moments focus on creating movements. There's a difference between a moment and a movement Humanize you...

r brand, sell less and engage more, inspire others to take action by telling stories that humanize your brand. Stop using link bait or call the actions and all of your social media posts. Don't ask your community for anything, Give them the facts, tell them your story what you do and who you serve. Let them decide if they want to do business with You don't create content that alienates people. They're going to pretend that you don't exist, become a digital savage by injecting personality into what you do by adding scripted business theater to your social media content. Think about how you can evolve in this age by your story. So you are not perceived as an advertiser or as someone asking for anything. Step out from behind the social media curtain and become the face of your brand by posting pictures of yourself using your products or showing how your products benefit people. Throughout this course, I have shared with you many rules of engagement that apply to individual social networks. Now I am going to share with you those rules of engagement that applied to social media in general. To understand the rules of social media engagement, you must understand that your content is what people see feel and react to. That means you want your content to look and feel so cool that your audience takes pride in sharing it Below are 10 tips to help you create content that your audience will engage with. Ask questions, tags. People add hashtags to your posts. Follow conversations by following hashtags reply to posts on your competitors pages create stories between your posts, gather data, not followers. Stop paying attention to vanity metrics, collect email addresses and phone numbers. Social media is the feeder source to get you the data that you need text message, marketing, use super phone. Think of social text and email marketing as all being married to each other. Private messaging on what's happened slack set up a private group for your super fans, invite them over to their own private experience. This will help you cut through the noise Set up, listening feeds, use social networks as search engines.